Thursday, April 24, 2008

Search Local Movies on Google

Now Google enters the waters of Movies... well not exactly in movies (right now!!)
Users now have an option to checkout the current films & subsequently book movie tickets as per wish from the respective theatres.

http://www.google.com/movies



Google has the speciality of "Word-of-Mouth" publicity ( a viral marketing tool which does not involve any cost at all)

Monday, April 14, 2008

Internet Backbone and Surfing problems

Having trouble accessing a favorite Web site? Perhaps the site was taken offline, or the computer hosting it is down for maintenance. However, the cause could be something more mysterious. At any given moment, a portion of Internet traffic ends up being routed into information "black holes." These are situations where advertised paths exist to the destination, but messages - a request to visit a Web site, an outgoing e-mail - get lost along the way.
Hubble is a system that operates continuously to find persistent Internet black holes as they occur. Hubble has operated continuously since September 17, 2007. During that time, it identified 892,612 black holes and reachability problems. In the most recent quarter-hourly round, completed at 19:40 PDT, 04/13/2008, Hubble issued 73,139 traceroutes to 3,207 prefixes it identified as likely to be experiencing problems (of 78,772 total prefixes monitored by the system). Of these, it found 2,099 prefixes to be unreachable from all its vantage points and 1,029 to be reachable from some vantage points and not others. Below the following map, you'll find instructions on interpreting and navigating this page. Source : University of Washington

Tuesday, April 8, 2008

Tata forays into Mobile Social Media Marketing with JuiceCaster

Tata Teleservices disclosed its plans of being the first to launch JuiceCaster 6.0, a unified mobile and web social media application, in India. JuiceCaster 6.0 can be accessed by all Tata Teleservices subscribers as a downloadable application for BREW and Windows Mobile handsets.

JuiceCaster allows anyone with a camera-enabled mobile phone to create and consume rich media content from their wireless devices and the Web, and then automatically share it with their friends and family. JuiceCaster also automatically connects a mobile phone user’s pictures and videos with Web-based social networking sites such as MySpace, Facebook, and Orkut.

Announcing the launch of the service, Mr Pankaj Sethi, president, Value Added Services, Tata Teleservices Ltd, said: “Social-networking services have a vibrant uptake among youth audiences in India.” He further said that Tata Indicom Mobile Handsets will enable customers to remain updated and connected with their friends all day long.

Source: Telecom Tiger

Google Internet Share March 2008

Google Inc. (GOOG) received 67% of all U.S. Internet searches during the four weeks ended March 29, according to information service Hitwise.

Google received 64% of all U.S. Internet searches in the same period a year earlier.

Yahoo Inc.'s (YHOO) search engine received 20% of U.S. Web searches in the more recent period, while Microsoft Corp.'s (MSFT) MSN Search drew 7% and Ask.com 4%.

The remaining 46 search engines in Hitwise's search engine analysis tool accounted for about 2% of searches in the U.S.

Source : CNN Money

Monday, April 7, 2008

What is demographic bidding? New with Google

Now its easy to get a demographic report about your Google Adwords Ads and their performance across all your campaigns with new tool "Demographic Bidding".

Demographic bidding is a way to choose your audience by age and gender. If you want your ads to reach women aged 18-24, or people over 55, demographic bidding can help.
Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify themselves by age and gender. For sites that provide this type of information about their users, Google AdSense can display your AdWords ads to the demographic groups that you prefer, or prevent your ads from displaying to groups you don't want to reach. You also can bid more for your preferred demographic groups.
Some Google content network sites offer demographic bidding, but many don't. Your campaign is likely to have a mix of sites that do and do not offer demographic bidding.

Tuesday, April 1, 2008

Google Ads now scrollable : Reasons still not clear


Google Ads are showing in a different fashion now.

Checkout the arrows which can scroll the ads/adgroups when clicked.

This is of no particular interest as people may not be clicking to see "ads" on any page (I may be wrong), but wonder why is this feature been installed?

Keep watching the future and we will find the answer soon.
Reply me if you have any genuine reasons to that.

Search tomorrow’s web, today! Great SEO Tool

Google Australia has introduced a new feature, enabling you to search content on the internet before it is created.

About gDay™ technology

The core technology that powers gDay™ is MATE™ (Machine Automated Temporal Extrapolation).

Using MATE's™ machine learning and artificial intelligence techniques developed in Google's Sydney offices, we can construct elements of the future.

Google spiders crawl publicly available web information and our index of historic, cached web content. Using a mashup of numerous factors such as recurrence plots, fuzzy measure analysis, online betting odds and the weather forecast from the iGoogle weather gadget, we can create a sophisticated model of what the internet will look like 24 hours from now.

http://www.google.com.au/intl/en/gday/index.html