One important and less used website promotion tool is incoming links via submissions in article directories.
When I say submission, it DOES NOT mean you should stuff anything in the world as article to any site. Before submitting to any website / directory/ article collection source, check the relevance of category, reputation of the site and the quality of your content.
If you think you are just submitting with eyes closed, that will do more harm than help, as same articles on 100's of sites can place it in supplementary results and there is nothing new to offer to the user.
No doubt, quality articles need promotion,so its a tight rope walk for the search engine optimizers (SEO's) and search marketers to decide on a case to case basis.
Top article submission directories:
Articles base:
Free articles provided by ArticlesBase.com - your free online articles directory . Find free articles for your website, eZine or newsletters.
www.articlesbase.com/
Ezine Articles:
Expert Authors Sharing Their Best Original Articles ..... education is essential if you want to be financially free
ezinearticles.com/
GoArticles:
GoArticles.com is a free content search engine and article directory. Submit articles, receive articles by email or browse articles in more
www.goarticles.com/
Article rich:
Free article directory. Submit articles. Search and find free articles in our article directory.
www.articlerich.com/
Articopia.com
This free article directory provides royalty-free content and articles for you to use in your newsletter, blog, or website.
www.articopia.com/
Article snatch:
Free content articles directory site where authors can publish their free- reprint articles to article hungry readers, webmasters, ezine operators
www.articlesnatch.com/
Everyones articles:
Article Directory | Submit Articles. ... Most Recent Articles. Soda Vending Machines - The Real Deal In Vending! ... Register for Free · Submit Articles ...
www.everyonesarticles.com/
Article Dashboard:
Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
www.articledashboard.com/
ISnare:
Free ezine article submission directory and search engine offering quality and affordable article distribution service and free reprints.
www.isnare.com/
Article Circle:
Provides free articles to be reprinted or published on web sites, newsletters, ezines.
www.articlecircle.com/
All the best...
Friday, January 16, 2009
Monday, January 12, 2009
Social - Political Awareness via SEO SEM : Case Study
After huge political success by Barack Obama in the prestigious US Presidential Elections 2008, which the world was observing, its India's general elections coming soon.
Here is a news from US Gov
Washington -- Electioneering changed in the 2004 presidential campaign when Democratic contender Howard Dean used the Internet as his staging ground and the public responded by donating time and money. Four years later, Internet fundraising has leapt ahead, with prospective Democratic presidential nominee Barack Obama enjoying particular success thanks to Web 2.0 interactive and social networking tools that enhance online community participation.
read the full story here
Now in India, this is what is catching an awareness online via Google India search engines and also on the blog content ads ( via adsense)
http://www.lkadvani.in, a nice looking and focussed website for the BJP leader was launched on November 8th 2008, happens to be his 81st birthday.
Tech savvy BJP ( Bharatiya Janata Party) is promoting their Prime ministerial candidate Mr. L.K. Advani in a unique way of Google Adwords ( Search and Content ) advertising.
Using the advance features of Google adwords keyword bidding, the site ad comes for the keyword bjp in sponsored searches as shown below:
Also one thing to be noticed is that, the site is being listed in sponsored searches for the competitor political party name ( congress) , thats intelligent online marketing :)
Lets do some SEO analysis of this Politial Promotion / Brand building / Awareness via website concept:
Here are the visitor statistics from Alexa.com
Tag cloud of the website lkadvani.in home page shows the content has given prime importance to keywords like "advaniji" , "bjp" and "2008" among others:
Meta tags on the landing /index page of the website shows there is scope for SEO optimization.
Here are the tags for reference:
As shown above the keyword "bjp" can be used more effectively in occurance, which will be beneficial to rank the site organically on top SERPS ( Search Engine Ranking Pages).
Disclaimer: The article writer is not associated / sponsored with the site and there is no intention to hurt any sentiments or create any mis-understanding. This is only an attempt to study and analyze the political campaign online as a case study via SEO / SEM Point of view.
Here is a news from US Gov
Washington -- Electioneering changed in the 2004 presidential campaign when Democratic contender Howard Dean used the Internet as his staging ground and the public responded by donating time and money. Four years later, Internet fundraising has leapt ahead, with prospective Democratic presidential nominee Barack Obama enjoying particular success thanks to Web 2.0 interactive and social networking tools that enhance online community participation.
read the full story here
Now in India, this is what is catching an awareness online via Google India search engines and also on the blog content ads ( via adsense)
http://www.lkadvani.in, a nice looking and focussed website for the BJP leader was launched on November 8th 2008, happens to be his 81st birthday.
Tech savvy BJP ( Bharatiya Janata Party) is promoting their Prime ministerial candidate Mr. L.K. Advani in a unique way of Google Adwords ( Search and Content ) advertising.Using the advance features of Google adwords keyword bidding, the site ad comes for the keyword bjp in sponsored searches as shown below:
Also one thing to be noticed is that, the site is being listed in sponsored searches for the competitor political party name ( congress) , thats intelligent online marketing :)
Lets do some SEO analysis of this Politial Promotion / Brand building / Awareness via website concept:Here are the visitor statistics from Alexa.com
Tag cloud of the website lkadvani.in home page shows the content has given prime importance to keywords like "advaniji" , "bjp" and "2008" among others:
Meta tags on the landing /index page of the website shows there is scope for SEO optimization.
Here are the tags for reference:
As shown above the keyword "bjp" can be used more effectively in occurance, which will be beneficial to rank the site organically on top SERPS ( Search Engine Ranking Pages).Disclaimer: The article writer is not associated / sponsored with the site and there is no intention to hurt any sentiments or create any mis-understanding. This is only an attempt to study and analyze the political campaign online as a case study via SEO / SEM Point of view.
Thursday, January 8, 2009
Tweeter : SEO : SEM : Social Media Tool
Lets discuss some social media revolution tools today, why not take our fav Tweeter (bird)
For the search marketers and socialites , Twitter is a free social messaging utility for staying connected in real-time.
So those who dont know about Twitter as a company here is some info:
Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.
In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.
More info here
How to get the maximum advantage : you can build a great reputation via quality referals, discussions and question-answers. Brand building via relationships is a welcome effect of such advance web platforms ( web 2.0, web 3.0 and so on) Business in the long term too get benefits and leads, so keep trying...
A list of Tweeter Tools to help you organize the tweeter posts/ messages / replies and also to categorize and send-receive feeds is here.
TwitterBerry
TwitterBerry is mobile client for posting updates to Twitter. It works over the data network, so you don't need to use SMS.
Minimum Requirements
* BlackBerry OS 4.1.0+ (BlackBerry OS 4.2+ for TwitPic support)
* BlackBerry Internet Browsing Service (BIS-B or BIBS) OR a BlackBerry Enterprise Server (BES) OR a direct TCP data connection
Do you speak more than one language? If you would like to help translate TwitterBerry into other languages, please visit TwitterBerry Translations on Google Code
More info here
Twitterrific
Twitterrific is a fun application that lets you both read and publish posts or "tweets" to the Twitter community website. The application's user interface is clean, concise and designed to take up a minimum of real estate on your Mac's desktop.
More info here
Power Twitter (Firefox Plugin)
Power Twitter adds features to the Twitter Web interface including:
-search
-search scoped to a specific user
-status history peeking on mouseover
-Facebook status updates
-inline YouTube, Flickr, and TwitPic
-url expansion
-url translation to page titles
-open web update (news feed) mapping
Works with:
* Firefox: 1.5 – 3.0.*
TwitterFox
TwitterFox is a Firefox extension that notifies you of your friends' tweets on Twitter.
This extension adds a tiny icon on the status bar which notifies you when your friends update their tweets. Also it has a small text input field to update your tweets.
More info here
TweetDeck
TweetDeck is an Adobe Air desktop application that is currently in public beta. It aims to evolve the existing functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.
More info here
Tweeterfeed
twitterfeed.com : feed your blog to twitter - post RSS to twitter automatically.
Offers to tweet the last posts published in a blog via the RSS feed.
Both RSS and Atom feeds are supported.
More info here
So inviting all SEO / SEM professionals to join the expanding network of new web social media technolgies and update with the new funda of business and personal promotion on the web.
For the search marketers and socialites , Twitter is a free social messaging utility for staying connected in real-time.So those who dont know about Twitter as a company here is some info:
Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.
In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.
More info here
How to get the maximum advantage : you can build a great reputation via quality referals, discussions and question-answers. Brand building via relationships is a welcome effect of such advance web platforms ( web 2.0, web 3.0 and so on) Business in the long term too get benefits and leads, so keep trying...
A list of Tweeter Tools to help you organize the tweeter posts/ messages / replies and also to categorize and send-receive feeds is here.
TwitterBerry
TwitterBerry is mobile client for posting updates to Twitter. It works over the data network, so you don't need to use SMS.
Minimum Requirements
* BlackBerry OS 4.1.0+ (BlackBerry OS 4.2+ for TwitPic support)
* BlackBerry Internet Browsing Service (BIS-B or BIBS) OR a BlackBerry Enterprise Server (BES) OR a direct TCP data connection
Do you speak more than one language? If you would like to help translate TwitterBerry into other languages, please visit TwitterBerry Translations on Google Code
More info here
Twitterrific
Twitterrific is a fun application that lets you both read and publish posts or "tweets" to the Twitter community website. The application's user interface is clean, concise and designed to take up a minimum of real estate on your Mac's desktop.
More info here
Power Twitter (Firefox Plugin)
Power Twitter adds features to the Twitter Web interface including:
-search
-search scoped to a specific user
-status history peeking on mouseover
-Facebook status updates
-inline YouTube, Flickr, and TwitPic
-url expansion
-url translation to page titles
-open web update (news feed) mapping
Works with:
* Firefox: 1.5 – 3.0.*
TwitterFox
TwitterFox is a Firefox extension that notifies you of your friends' tweets on Twitter.
This extension adds a tiny icon on the status bar which notifies you when your friends update their tweets. Also it has a small text input field to update your tweets.
More info here
TweetDeck
TweetDeck is an Adobe Air desktop application that is currently in public beta. It aims to evolve the existing functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.
More info here
Tweeterfeed
twitterfeed.com : feed your blog to twitter - post RSS to twitter automatically.
Offers to tweet the last posts published in a blog via the RSS feed.
Both RSS and Atom feeds are supported.
More info here
So inviting all SEO / SEM professionals to join the expanding network of new web social media technolgies and update with the new funda of business and personal promotion on the web.
Tuesday, January 6, 2009
Top Viral Marketing Videos of 2008
I keep wondering how amazing is the viral marketing tools and innovations in terms of search engine marketing.
Besides the brand name, it also helps in stretching the imagination ( for the creator), raises eye brows ( for the competitors) and put a smile ( the visitor or viewer).
Everything is achieved with a one time payment, pay once - be popular funda is a viral marketing.
Here is some of the Top Viral Marketing Videos of 2008 :
A viral for the most popular mobile phone till date : the iPhone
Amazing video, check this out too, don't try this at home is the message ::
This is a viral ad that got amazing viewership : funny ad
Honda Accord's viral marketing video ad explains a lot in details with nuts and bolts :)
Do you like chocolates?
See what change a chocolate can create, amazing ad by Cadburys with the hero Gorilla.
Add your comments and suggestions too :)
Besides the brand name, it also helps in stretching the imagination ( for the creator), raises eye brows ( for the competitors) and put a smile ( the visitor or viewer).
Everything is achieved with a one time payment, pay once - be popular funda is a viral marketing.
Here is some of the Top Viral Marketing Videos of 2008 :
A viral for the most popular mobile phone till date : the iPhone
Amazing video, check this out too, don't try this at home is the message ::
This is a viral ad that got amazing viewership : funny ad
Honda Accord's viral marketing video ad explains a lot in details with nuts and bolts :)
Do you like chocolates?
See what change a chocolate can create, amazing ad by Cadburys with the hero Gorilla.
Add your comments and suggestions too :)
Friday, January 2, 2009
Verizon Vs. Cybersquatters : Intellectual Property Case
Domain name booking and cyber-squatting is a creating a new legal problem as the web has crossed any country's limit.
Keeping the legal control over the un-lawful activities over the web, most of the countries are modifying the IT laws including India, US and the European union.
Here is a recent IPR (intellectual Property Rights) case of domain name booking by cybersquatters against the popular telecom service Verizon and the trademarks registered by the company.
Verizon (NYSE: VZ) is taking it to cybersquatters, and the telecom said it has been awarded $33.2 million from a company trying to intentionally confuse Web users.
The ruling, which the telecom said is the largest-ever cybersquatting judgment, said OnlineNIC "unlawfully registered at least 663 domain names that were either identical or confusingly similar to Verizon's trademarks." The telecom was awarded $50,000 per domain name, which included the likes of iphonefromverizon.com and treoverizon.com.
OnlineNIC is a San Francisco-based domain registrar, and no representatives showed up to court. The company also faces similar lawsuits from Microsoft and Yahoo (NSDQ: YHOO)
Source : InformationWeek
I would suggest to check the brand names and trademarks before you register a domain and avoid committing such activities.
Keeping the legal control over the un-lawful activities over the web, most of the countries are modifying the IT laws including India, US and the European union.
Here is a recent IPR (intellectual Property Rights) case of domain name booking by cybersquatters against the popular telecom service Verizon and the trademarks registered by the company.
Verizon (NYSE: VZ) is taking it to cybersquatters, and the telecom said it has been awarded $33.2 million from a company trying to intentionally confuse Web users.
The ruling, which the telecom said is the largest-ever cybersquatting judgment, said OnlineNIC "unlawfully registered at least 663 domain names that were either identical or confusingly similar to Verizon's trademarks." The telecom was awarded $50,000 per domain name, which included the likes of iphonefromverizon.com and treoverizon.com.
OnlineNIC is a San Francisco-based domain registrar, and no representatives showed up to court. The company also faces similar lawsuits from Microsoft and Yahoo (NSDQ: YHOO)
Source : InformationWeek
I would suggest to check the brand names and trademarks before you register a domain and avoid committing such activities.
2008 : Comparison of Top Social Media Sites Performance
Year 2008 saw the emerging domination of social media on the internet like never before.
Sites like facebook and blogger retained the top lead while msn live shows a down trend.
The Top 5 as as expected, Blogger is not much ahead of facebook while myspace is catching up in the visitor counts.
Here is a graphic representation of the fierce competition between the web2.0 and more doing websites on the internet.
The essential tool for todays media advertising and brand building is Social Media Communities and sites without any doubt. The SEO's (Search Engine Optimizers) and SEM's (Search Marketers) who ignore this major and "less cost" promotion opportunity, are not using the internet to the fullest.
Sites like facebook and blogger retained the top lead while msn live shows a down trend.
The Top 5 as as expected, Blogger is not much ahead of facebook while myspace is catching up in the visitor counts.
Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore)
- Blogger (222 million)
- Facebook (200 million)
- MySpace (126 million)
- Wordpress (114 million)
- Windows Live Spaces (87 million)
- Yahoo Geocities (69 million)
- Flickr (64 million)
- hi5 (58 million)
- Orkut (46 million)
- Six Apart (46 million)
- Baidu Space (40 million)
- Friendster (31 million)
- 56.com (29 million)
- Webs.com (24 million)
- Bebo (24 million)
- Scribd (23 million)
- Lycos Tripod (23 million)
- Tagged (22 million)
- imeem (22 million)
- Netlog (21 million)
Here is a graphic representation of the fierce competition between the web2.0 and more doing websites on the internet.
The essential tool for todays media advertising and brand building is Social Media Communities and sites without any doubt. The SEO's (Search Engine Optimizers) and SEM's (Search Marketers) who ignore this major and "less cost" promotion opportunity, are not using the internet to the fullest.
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