How The Top Performing Brands Are Growing Fans On Facebook

Everyone looking for the Formula - How do the top performing brands become the top performers? Let me tell you for sure, They do not do magic and they are not born famous. In this article you will read how they have become what they are and how even you can achieve what they have:

1.    First and foremost it is essential to determine the key audiences which form the major communities of Facebook. There are three major audiences:

•    Joiners: they form the major percentage of audiences which can go as high as 83%. These people just join your community. Their participation ends here. Once they have joined, they forget about your community and do not put in any effort to promote it. Therefore as much as they look like they are vast in numbers, here’s a number-zero. That is what they are accountable for and you should not pay attention to them much.

•    Sharers: These people, though low in numbers (15%), they are much more active than the joiners and should be paid more attention. They share your posts, participate in your campaigns and make more and more people aware of your existence. The “friends of friends” metric is reached by them.

•    Advocates: these people are very low in number comparatively (1.5 %), but do not go into the numbers as these people make you who you are. They have the ability to make or break you. They do the sharers’ work and also convince other communities to join you.

2.    Constantly offer various ways to make your fans engage. This is possible by holding various campaigns, competitions and giving away free gifts. Maybe initially it will seem like a waste but later this stuff will make your brand gold.

3.    Tell them constantly which posts to follow, which links to follow and what questions to answer. This way the audience will know how to promote your brand in ways it will actually matter.

4.    It is really important to know which posts should be posted when. If you post extremely important stuff in a time where it does not matter at all (like posting about woolens in summers), your effort will go to a waste and people will stop looking forward to anything else you have to offer.

5.    People will not share as many advertisements and promotions as they will share a quiz especially the one which is more related to them for eg. A personality quiz. People want to hear about themselves and know about themselves. This makes them feel personal and special.

6.    Don’t just stick with Facebook. The more social media outlets, the better. Try Twitter, Instagram, Google+, Myspace, Youtube, Tumbir, Pinterest and even a blog. It is never enough. Your brand growth will take place in multiples if you use all of them. So there is basically no reason for you to avoid them.

Now that you know, how the top performing brands became who they are, follow all the tips religiously and smartly and your brand will surely gain the popularity it deserves.

Latest Google Adwords Update for Managing large scale account changes

Google making adwords faster, simplier and easy to manage large scale account changes, here is what all the paid search marketing professional get with the latest update

Keywords	Search and replace text in the keyword or destination URL Append text to the keyword or destination URL Set new bids, including increasing to first page or top of page CPC Increase or decrease bids Change keyword match types Add/remove labels
Ads	Search and replace text in the ad or URL Append text to the ad or URL Change the capitalization of the text Add/remove labels
Ad Groups	Increase or decrease bids Set new bids Add/remove labels
Campaigns	Increase or decrease budgets Set new budgets Add/remove labels

View the complete Google Official Adwords Update

Get Biggest Ratio of Visitors through Effective Blogging

To draw more and more visitors to your website you can adopt some very attractive and interesting methods. Not only adopting the methods will do, you have to even see that they works effectively. The first thing that you can do to accomplish this is bring in bogging directories that are fresh and of varied types. You can also introduce RSS Submission sites that are interesting. Most importantly include those that are working for your blog feeds. The best RSS Submission sites and blog directories increase their circulation through social networking sites. You can also use automated websites to increase your viewers. If you join social networking sites you are able to not only increase your feeds but also go about socialization or extending socialization.

If you want to bring more comprehensive and interesting lists you can go for the more niche social networking sites. This will greatly benefit your circulation. Most of the marketing policies that work on the internet are based on networking. You can use this tool in a fruitful way. Social networking can be used effectively to increase your visitors without bringing in too much effort. You can take the help of sites like Install and Stumble. They are high class bookmaking sites, just Google!. They have toolbars that are really helpful in forming connecting tools and active networking.

You can also participate actively in niche forums and blogging forums. If you participate in certain forums, it can bring about forms and activities that can manage different provisions related to direct blogging. You can submit them in active article directories. You can also provide a list of article directories. They would be sorted on the basis of ranks of pages. You can also keep provisions so that your visitors can comment directly. You can ink your visitor's comments to the article directories to ensure that the circulation is higher. This makes finding your ink, page or website easy. If you comment on blogs of other people your work will get exposed to other bloggers as they will come to read your work. This will increase interaction and provide some dynamo to the blogging facility. If you reply to comments and interact with bloggers you are actually working with networking. This increases trust for you among the visitors. It will also help you in bringing a human value to the service or product you are marketing.

You can acknowledge other bloggers by linking their sites with yours. It will help you to link with inbound links that are coming towards other bloggers. You can always find those bloggers who are also interested in the type of work you are circulating. It is somewhat similar to workers with same mind set keeping tab with each other. You can use it very effectively and in a full fledged manner without any difficulty. The above mentioned methods can really help you to attract more visitors to your blog.

Which is the Best PPC Platform – Google, Facebook, LinkedIn or Twitter

There are many platforms on the internet that allow network marketers to use PPC or “Pay Per Click” as a marketing tool. These platforms help them to reach a greater audience. Each platform has its own benefits. The four biggest platforms where a person can carry out PPC campaigning are Facebook, Google, LinkedIn and Twitter. One should keep in mind that all these platforms are very much similar but have different set of audiences. Of all the platforms Facebook and Twitter are the latest. Facebook list the sponsored ads on profile page of the people who have an account. Whenever a person clicks on any add it is displayed on the wall of all the people who are friends with that person. Thus a company that does PPC campaigning in Facebook can reach audience in an exponential manner.

Most of the people who use the internet are aware of Google Ad Words. Companies fight shoulder to shoulder with each other to make a place in Google’s Paid listings. They can spend any amount of money to make an appearance there. Whenever someone clicks on a Google Ads, the client has to pay a certain amount to the affiliate. Thus Google gives a certain share of the income received from the customer to the affiliate. One of the most common features of Google Ad words is PPC. Here you have to pay money per click. This much cheaper than many other forms of advertising and most effective as well.

Google is just behind the Facebook now in the Alexa ranking, but yet Facebook is the second choice after Google to carry out PPC campaigning. Using Facebook you can create good traffic for your website and generate sales and leads. You can use Facebook for the advertisement of any product and will see you business increasing in multiples in no time. You may create a fan page and then you have to supply the product information and upload a picture. In the next step you have to create your Facebook Adverts which is just a click away, and then you decide how much you are going to spend in a day for your ads to flash. You may easily choose the demographics of the target audience for your adverts.

LinkedIn enables you to target your PPC campaigning demographically as well. You can target a specific age group, profession, industry or geographical region. It has the feature of both CPM and CPC advertisements. Whenever you go for PPC campaign in LinkedIn you should keep in mind to super target your advertisement. Twitter is also gaining immense popularity throughout the world. It is a micro-blogging site and also has social networking features. It can also effectively used for PPC campaigning.

It has been seen that Google and Facebook has a larger audience than any other site. But before investing on a PPC campaign you should keep some factors in mind. You should consider the return on investment. It has been observed that Google Ad Words has the highest return on investment when compared to any other PPC platform. It also has a large distribution network and Facebook is closely following it. If you go with Google Ad Words your ads will be shown on the search results of Google search result page. So it is better to choose the best PPC platform depending on your need and target audience.

Virtual Platform: Playing Important Role through Various Social Media Platforms

Social media platforms can act as a very powerful tool to promote a product or service. Not only can this people residing in different parts of the world share precious information, ideas and thoughts with each other. Social media is faster than any other form of communication. It has a very far reaching effect. As it operates on the internet, it is sometimes referred to as a virtual platform.

Most of the people wonder why they need a social media platform or tool that is most effective. If you don't use a social media platform that is effective, your business or marketing campaign won't work well. One of the greatest features of social media is that it is capable of spreading your business like wild fire. Many people fail to use the far reaching powers of this wonderful platform in an effective manner. But virtual platform plays a very important role in expanding a business.

Facebook, Twitter and Linkedin are some of the most popular social media & networking sites. They not only help people connect to their friends and other people, but also help them to build a strong relationship with their target audience. Due to this reason companies and businesses organizations have started using this virtual platform to reach greater number of customers and expand their businesses.

Some ways by which a person or organization can use this virtual platform effectively:

•    It should be always remembered that things not going to work if someone simply opens up an account in a social network platform. The business or person has to continuously keep on posting information about the product or service. This will help retain the audience. Their mind will be also occupied with the thought of the product or service. If the audience does not get new content regularly, they will start luring away. If the marketer does not have time to do all this things, he can employ a social media consultant or even employ someone to do it for him.
•    The next thing that should be done to use the virtual platform effectively is to increase the number of followers. Adding new and fresh contents is not everything. If the network has fewer followers the results will degrade soon. The results are directly dependent on the number of followers.
•    The social media account for personal and business purpose should be always separate. No one wants to share personal information with strangers. On the other hand a business account should be accessible by the public in order to gain maximum exposure. The businesses account should be always given a professional look.
•    It is necessary to visit the business page daily. This can done using some tools like Hoot suite or Tweet Deck. These tools help a person manage several accounts simultaneously. One of the greatest advantages of using these tools is that there is no need of signing in and signing out several times. This will help the person in saving a lot of valuable time and use it in a better way.

Why Social Media is Need Of The Hour

Social Media has become a most popular “technical jargon” these days. The combination word connects Social life with media (marketing), which includes activities and technologies that enable the people to share their ideas and experiences with each other. People also get a lot of information from these social media sites. The actual meaning that lies behind the term is that “It is a systematic process of integrating social interaction with technology”. It also involves words, audio, pictures and video which are constructed in a proper manner. This can be appropriately termed as UGC or user generated content. The audio and video that are found in YouTube is an example of user generated content.

Social Media exists in various forms. It includes videos, images, blogs, online forums and wikis. Some of the technologies that lie behind social media are listed below:

•    Social Networks              (Facebook, Google Plus)
•    Blogging                (Word Press, Blogger, Tumblr)
•    Micro Blogging            (Twitter, Google Buzz)
•    Photo sharing                (Instagram, Pinterest, Flickr)
•    Instant Messengers            (Yahoo, G talk, MSN, Whatapp, BBM)
•    Video sharing                (YouTube, Metacafe )

The list can take few pages if we mention each and every portal of Social Media will be a big one if every technology is mentioned. The list of applications of social media will also be a big one. Facebook and MySpace are social networking sites, Flickr is used for sharing photos while YouTube enables a person to share videos effectively and Twitter facilitates networking and micro-blogging.

Social Media Marketing (SMM)

Another term that occupies a significant part of Social Media is Social Media Marketing. It uses the power of social media network to promote a service, content or product. One thing that makes SMM different from traditional marketing is that the marketer has to participate in a conversation with the audience. Social media can help you make a strong position in the marketplace if used effectively.

Many marketing professionals are not much aware about social media marketing because they are unable to control the social networks. If a person masters the basics of SMM, he can use its power for corporate branding or reputation management.

Why is social media becoming so popular?

Social media enables a person to reach out and connect to a large number of people with the help of technology. New features are added to social media everyday making it more and more powerful. It can help a start up business to reach a vast audience in no time. The cost incurred in doing the publicity is also very nominal.

Some factors that one must keep in mind while using social media to reach target audience:

•    One should always remember that the web is all about people. One should understand the preference, behavior and language of the people. One should keep an eye on the favorite online hangouts of the people.
•    Before going for social media marketing one must clearly decide whether he/she is going for testing the product or its marketing. One should clearly define the motive behind the actions.
•    One should also make an idea about the outcomes and what target he is looking forward to achieve.
•    One should also make sure about the technology he is going to use for the social media marketing.

Million Dollar Question: PPC v/s SEO – Which is better?

PPC is the acronym for “Pay Per Click”. It is type of search engine marketing tool which has gained immense popularity recently. This has given rise to a debate - Which is a better option, SEO or PPC? Which one of them will yield better search results? Some of the experts of the web suggest that a combination of both the techniques should be used to get good results. The webmasters who are new to online marketing techniques suffer from a lot of confusion. A lot of questions go on in their mind and most of them are still unanswered. To answers the questions correctly, we should take a look at the pros and cons of both of the techniques.

The advantages and disadvantages of Search Engine Optimization are:
The most attractive thing about SEO is that you don't have to pay a single penny from your pocket in order to get listed in search result pages. The search engine does not charge you anything when you carry out SEO. To improve the quality of your website and get it optimized you have to simply follow some techniques, which can be done in many ways. The most important thing is to use good quality and informative content in the web pages of your website. If user comes on your website and spends time to read the genuine information, the value of your webpage increases. And once Google thinks that this web page is providing relevant information with some keyword, your website will be ranked high. The search engine spiders will also find it easy to scan through the website. The results will last for a very long period. The website will appear at the top of search engine results for a longer amount of time in the future.

Now talking about the negative side of SEO, the SEO techniques are very time consuming. There are many search engines that use a set of filters. These filters take such parameters like age of the website and age of the domain into consideration while carrying out the optimization process. So you have to wait patiently before you start seeing the actual results.

Pros and cons of PPC:

PPC is a new technique that is being adopted by most of the webmasters involved in online marketing if they want to get fast results. PPC is a bidding system, where you have to bid against other websites which are of similar type and are running PPC campaign. Like this you can get to the top of search page results that shows paid listings. For example you have a website for “e-books”. You have to place your bid for the keyword “e-book” so that your website appears on the top of the search result whenever someone searches using that particular keyword. Your relative position on the page will be decided depending on the amount you are willing to pay with respect to your fellow bidders. One thing you should keep in mind is that PPC campaigns are very tough to maintain.

So it is wise to carry out PPC for a very short time period and continue with SEO at the back end. Adopting both the strategies will help you get good results in the long run.

Insights of Social Media Platforms

One of the hottest domains of the internet these days is the social media. These social networks are being used by affiliate marketers who operate online, use the social media effectively and extensively to promote their products and services. The big companies and organizations also use social networking to create awareness about the brand among the people. According to a study conducted by Nielson Research, social networking has been found to be the most popular activity over the internet. Its popularity is increasing exponentially and the reason behind is more and more people who are getting addicted to social networking.

You will be surprised to know that the social media has become most popular online activity and most popular Social Network Facebook has been ranked number 1 in terms of users leaving Google at 2nd rank now. It has been also found that almost two third of the total internet users visit social networking sites regularly. With the help of these social networking sites they can interact with people from all across the world. They can take part in conversations. People can also take part in projects in association with people who live in very far off places. Even the geographical presence of a person is no more a bar. This has established social media as a very important and powerful marketing tool. A person can use its far reaching effects to reach a greater number of audiences. One can showcase his product to anyone who is using social networking services.

Online marketers have started to interact with the customers through blogs or through social networking sites like Twitter and Facebook. It has been seen that they can manage their business in a much better way using these internet tools. They can also build a better brand reputation and awareness and the relationship with the target audience also becomes stronger. The users of a particular product or service get the chance to place their views. This increases interaction between the customer and the marketer. The person who has launched the product can use the suggestions and views to improve the quality of the product or service he is offering. In this way customer satisfaction increases. It is an amazing fact that the most of the social media users like to build a relationship with the businesses of their choice. A study conducted by Cone research and insights shows that about 85% of people who are using social media like to engage themselves actively with the businesses they like.

It is very evident that social media has gained such immense popularity within a short period of time. Most of the social media sites did not even exist 10 years ago. Then how did they become prominent so quickly? If you look at the history of online marketing, you will see that social networks are in existence for a long time. The existence of social networks dates back to the 1970's. It allowed people to exchange their thoughts and ideas. These platforms were known as usenets. These services existed even before the conception of search engines like Yahoo or Google. Thus social media is a huge development as it allows people to share information, ideas and thoughts.

Clustered Sitemaps: An Ultimate SEO Growth Tool

Most of us rely on the internet in searching for various things. It could be for school homework, projects, work related stuffs, or even just for personal purposes. Every single research idea has been made easier for us to catch because the sitemap does its job, and it aids us for stress-free web browsing.
On the other hand, many of still do not have any idea of what sitemap is. A number of individuals were still bugged by the questions “what is a sitemap?”, “what does a sitemap do?” or “Is a sitemap really essential for the SEO or Search Engine Optimization?” Well, all those questions will be answered in this article for further information about deeper facts about how we could have an easy access to several kinds of information about anything through the sitemap.

Sitemaps are actually the gradient of different topics and every researchable subject uploaded on the web which can be accessed by anyone. It makes exploring through the web and looking for certain information tranquil for us. To be more specific in giving us the idea that we need to look for, there are two types of sitemap; the HTML and XML sitemaps. HTML sitemap helps us to search the websites which contains the topics that we need to see. It is in bulleted form, so it will be so much easier to locate something that we are looking for. However, XML sitemap is much more convenient to use and far more helpful for the growth of search engine. This layout assists us to have a better experience in crawling on the websites effectively. URLs can be detected with XML, and the search engine can be more aware on different links of the webpage through this outline.

Google is one of the biggest search engines in the Web world, and we must admit, numerous people are in all fact giving all their trust in Google search. Nevertheless, if you are one of those who wants to share your knowledge about something, then Google has already came up to a certain solution to provide you with a laid-back process of imparting your thought through the net, and it is via Google webmaster tools and submission. Here, you would simply make a sitemap in an acknowledged organization ad you are good to go in submitting it in Google through Google webmaster tools where you need to sign up first to be a member. You basically have to provide them with a complete data – wherein you will be guided by Google – and the search engine will be able to identify your URL. Furthermore, it will be easier to get accessed with if you are going to submit the specific link.

At this instant that you already know the importance of sitemaps in getting deep pages indexed, then there will be no hindrance for you to be able to convey information to many folks around the globe, and it will be a lot easier for you to put to web all of the things you would want the world to know and discover – from facts to your own self’s opinions.

Google Testing option to block selected domains

Try this out, search for something in google, click on a result site, click the back button and come back to search.... You may be lucky to see a new option that Google is selectively testing

Block all website name here results

There is already a buzz around Google's latest Exact Match Domains (EMD) updates.

This seems to be a parallel test in progress pushed quietly :)

Love or Hate: Google and SEOs

SEO is a process that involves editing and shaping the page such that it shows up on the first page or first 30 search results for keywords that are related to the topic. This is very important as failure or the success of a webpage is purely based on the traffic towards the site and second is the matter it has. SEO’s main target is to increase the number of hits a website gets for keywords by putting up the content on it to the top of the search results. There are many companies online that provide SEO services. Getting the right one would be a bit difficult if you are doing it for the first time.

Google is the kind of company that continuously strive for end user search experience improvement. So, before putting forward the questions to Google services, it is well and good if you have idea on Google optimization. It is very simple as per the matter on the web page there will be few keywords that are used to search very frequently when compared to other keywords on Google. A particular page is optimized by obtaining the keywords and then using that to improve the count of the keywords of a web page. In general, Google just like in any other search engines, the count of the keywords decides the page position including factors like information, consistency and many more. This type of optimization is called on-page optimization.

Google SEO services use off-page optimization too. In this type of optimization, the content on the blogs, websites, etc are formed to link to the page that is being optimized. Google ranking manipulation is done based on the links that a particular web page has.  For that reason, if the page has more number of links, then there are more chances of it appearing on the top. Such type of services mostly depends on Social networking sites and Social media sites. These blogs, articles, videos that has content being optimized act as a method of free advertisements as posting videos, blogs and articles is free.

Every one of us by now knew that these SEO services can force the website business to any where further. However, there are many SEO companies online and also offline for you to choose from. But, is it really easy to find out the right service. In fact, any company with a good experience should be on a right track. It is only with experience that SEO services have detailed information of Google and things that work and things that do not work. There are few SEO services with good experience, but not have worked more with Google. It is always a good idea to employ an agency that has good Google experience as there are few differences that Google performs its searches from any other search directory. 

Few of the Google SEO services charge a huge amount for their services as they provide few extra services like web hosting, web content developing, etc.

Top 10 SEO Myths: An expounded overview

 Birth of internet and the subsequent advent of online marketing have spawned varieties of illusions pertaining to the rankings of the website in the search engine listings.  There are scores of organizations affirming the customers about the authenticity to increase the visibility of the website within a short stipulated time period; however these stories should be taken with a pinch of salt. Demolishing the notion, experts opine that search strategies vary depending on the requirements and specifications of the clients. There is no magic wand which could accomplish the task in a jiffy, on the contrary it is extremely difficult to predict how the website would fair on those keywords which are niche and extremely competitive.  As a part of the Top 10 SEO Myths, achieving the number one ranking could be attributed to immeasurable factors like the quality of the products and services along with expertise of the SEO professionals responsible for enhancing the rankings. One might venture into a perpetual abyss dead ring to the boundless avalanche of perturbation due to the expurgated task of achieving the position among the highest echelons of the search engine.

Topmost page rank is not the dazzling peak of ecstasy:

 Webmasters are gung ho about the page ranking with the additive about its usefulness in the enhancement of the web traffic; however it’s only the tip of an iceberg because there are plethoras of other factors affecting the popularity of a particular website and eventual enhancement of business.

Google certifications: Essential criteria for culling the vendor

 It is a complete misnomer propagated by certain companies to attract the customers whilst as if they are authorized by the Google to be the best in the SEO industry. A candid admission by the experts states that there are no comparable accreditations from the Google manifesting the quality of the company, so any claims are akin to building castles in the thin air.

The bogie of Meta tags

 An oft repeated request from the clients about the Meta tag optimization is a common phenomenon however the irony of the fact stipulates that Google has discarded the Meta tags as the parameter to index the pages. There is a distinct shift in the paradigm in recent times from the search engine giant since the algorithm focuses more on the user experience than any other criterion when they visit the website.

Conning the Search engines to claim the highest rankings

 Top 10 SEO Myths include the lure of tricking the prominent search engines in assigning the top ranks to the website. Initially, it might work by introducing some of the keywords in disguise however the strategy would backfire if the plot is unraveled by the search engines. It would result in the blanket ban for the site and cause potential damages to the business from long term perspective since the link would be discarded by the crawlers for indexing. Organic SEO is the only saving grace for the users to obtain high rankings in the future.

Keywords are the magic key to success:

 Elders stated in the past “There is no shortcut way to success” and it is an unerring truth in SEO industry eliminating all the misconceptions in the process. Rebuking the Top 10 SEO Myths, one should focus on content instead of over peppering the articles with requisite keywords.

Google AdWords power the rankings

 In spite of the incessant denials by the Google about the direct effect of the Google AdWords on the organic search engine listings, the myth never seems to die away. More Google Ad Words would result in enhanced click-through which in turn will drive the traffic over a period of time.

Landing Page obsession:

 Instead of focusing on optimizing the landing page, one of the Top 10 SEO Myths, a company should devote equal attention to all the pages in a site, thereby improving the rankings.

SEO project for a site is unrepeatable:

 Akin to the conventional marketing, SEO doesn’t end for a particular website and requires continuous innovations from the experts to boost the online visibility of the clients.

Direct correlation between the rankings and the Earnings:

 Capturing the clicks and increasing the revenue is the primary motive and not the elusive rankings which might not guarantee sustained earnings.

Are you using Adwords' Auction Insight report?

Launched in May'12, a useful but missed out tool.

When it comes to measure performance of your key - keywords, Google Adwords' Auction insight report is a great help to make smarter decisions

Inside AdWords: Make smarter decisions with the new Auction insigh...: A key component of developing a search ads strategy is understanding what other advertisers are doing, and using this intelligence to optim...

Tips to save your site from Latest Google Updates (Panda & Penguin)

The need to save your site from updates

The idea of having a site is quite good as it brings along quite a number of benefits. For instance, you can use it as an income generating activity amongst other things. It is in this light that one ought to know how to save their website from the latest Google updates. This is more so because whenever Google provides your site with an update, it always cuts down on the online returns accrued from this venture. This therefore calls that such updates should be ignored once they show up on your computer. It is also important to have unique ideas when creating your site as a major step to save your site from updates.

The need to be on alert

Google is the largest search engine in this modern age and time. It is therefore important to post quality and unique contents in their site. Another quite important tip that site owners should be cautious about is to avoid spinning. This involves having articles written in different versions and in this case the Panda and the Penguin updates are there to catch and penalize such people. It is also quite important to avoid keyword stuffing whenever discussing about a given matter in your site. The keywords used by any individual should sound natural in their context. This encourages originality and avoids the idea of producing spam content. The Panda and Penguin updates have a way of identifying spam content. However, this ability is enhanced with the experience that one has. It is also advisable to avoid the use of many back links in your website.

 Tips to follow in order to avoid updates

It is now quite evident that running a site can be tricky especially if you are doing it for the first time. This requires one to be able to gather enough information about how well to run a site. This is enhanced through following the above mentioned tips to the letter in order to be successful. Another important tip that one ought to put into consideration is the idea of averting the use of automated software. This can be tempting when one wants to have things done the easy way. The Google search engine will quickly pick up such software and this may end up causing trouble to your site. It is thus required that you should be able to avert the use of such software as much as possible. These are some of the important tips that must be followed in order to avoid Google updates.

Google Panda 3.7 Refresh Official

 Taking another shot for quality improvement and 'better' search results, Google has fired another 'refresh'  update last friday, now understood as Google Panda update 3.7.

Similar to what has been said last time, the lastest Panda update will affect 1% of query volume.

Here is more to that news:

Google has now confirmed there was a refresh late Friday affected less than 1% of queries. Google said, "Panda data refresh started rolling out on Friday. Less than 1% of queries noticeably affected in the U.S. & 1% worldwide." We saw reports of this over the weekend and reported on those rumors. Google has confirmed there was an update.
Over the weekend there was a large spike in webmaster and SEO chatter at WebmasterWorld around Google's shift in the search results.
Update: Google has now confirmed there was a refresh late Friday affected less than 1% of queries. Here is their tweet from today:

A Googler @google

FYI Panda data refresh started rolling out on Friday. Less than 1% of queries noticeably affected in the U.S. & 1% worldwide

11 Jun 12

Source: SearchEngineRoundTable

Latest updates & news in Online Marketing World!

Wondering Whats going on in the internet world (of search marketing) recently?

Here are some bites for you:

Google's Block Option?
Google thinking to roll out a feature which is opposite to like, say a dislike or a block vote. The question remains will it really make a difference to the online marketing world and Search Engine Ranking Positions (SERP's). As we know Google is trying hard to keep its Google+ venture alive by introducting a postitive influence on the search with Google+ likes.

Google's Official: Recommendations on How to Do Mobile Site Optimization:
After telling webmasters and admins how to optimize site for search engines with Best SEO practices guide some time back, now Google has come up with Mobile SEO practices and recommendations.

Yahoo coming up with Axis:
As per the official site (http://axis.yahoo.com/) Yahoo! Axis redefines what it means to search and browse the Web. Yahoo! Axis offers a faster, smarter search with instant answers and visual search previews. Doesn't appear to hit the search engine market directly as the current options ask you to download for desktops, ipads and iphone only.

Yahoo Explorer is now Bing Explorer:
Yes, this is certainly a good news for the SEO's and specifically link builders who were so dependent on the link exploring tool from Yahoo, which got offline recently.It has bounced back with a new logo, yes its Bing!
Search Marketers can only hope for the same quality delivered else it will die soon.



Linkedin and the password leak:
After the leak of 6 millioin+ linkedin account-passwords last week, the social networking giant has taken the security breach and criticism very seriously. As per the official blog, those who were exposed to the account hacking activities were notified instantly.


Google buys and shuts down Meebo:
In a move to boost up its Google+ social media network again, Big G's rumoured buy of Meebo on 4th of June this year and the moving the staff of the company to enhance features and capabilities of G+. Only time will tell if this a good move or not.

Please comment with more news and events you know about Internet Marketing.

From Official Google Webmaster Central Blog: Easier domain verification

If you own a domain and wish Google to know about it, things are getting quite simple now.
As we all know by now that Google is an ICANN Accredited Registrar, the one tool and weapon that was long kept un-used is now coming into picture.

With the new Domain verification functionality ( after a tie up  Godaddy and Enom) Google now allows the site owners to easily verify the ownerships.

Steps and examples given below:

Official Google Webmaster Central Blog: Easier domain verification: Webmaster level: All Today we’re
announcing a new initiative that makes it easier for users to verify domains for Google services like Web...

Google Publishes Recommendations for Mobile SEO

After providing SEO guidelines and downloadable pdf earlier for SEO Best Practices, Google has now come up with recommendations on how to optimize websites for Mobiles (to be specific its Smartphone SEO).
Can be a good checklist of to-dos for basic mobile site optimization, however online marketers should take it with a pinch of salt, who knows :)

Official Google Webmaster Central Blog: Recommendations for building smartphone-optimized ...: Webmaster level: All Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Since...

Exploring Google Updates - Part I

On a mission to explore Google's mystery updates, here is my first post of a complete series planned. (starting with January'11, will cover a snapshot - highlights for the earlier ones soon)


Author or Content Authority update (Jan'11)

This Google update was intended to attribute the 'real' author of a document and penalize the copycats or scrapers. This algo change has approximately affected 2% of the search query volume.

Farmer Update - Further known as Panda 1.0 (Started Feb'11)

This major update which caused many sites to go dark in terms of traffic and indexing in Google SERP aimed at removing 'low quality' sites. The Name 'Panda' was given after Google Engineer Navneet Panda.
Similar to what Farmer does to remove the weeds from his farm, Google Panda update removes spammy and low quality sites from his index ( with a penality). First human testers were employed to see and analyze patterns for 'high quality' sites - those who are useful and filter out those who are of 'low quality' where they won't be interested to come back again.
Basis the pattern, unique content and relevancy a search algo update was made to 'tag' sites and sections as high value or low value. Rest is how to treat this was an easy task :)
Panda is also known as a 'Freshness' update giving more importance to unique and consistently updated content. Tailormade for Bloggers!

Panda 2.0 (Apr'11)
Unlike the previous update (Panda 1.0), this update was targeted toward 'thin affiliate sites'. Thin affiliate sites are those who use templates and the feed content /links going to the respective product owner site (ofcourse with an affilate id). Many good sites with original content also got affected as the content to link ratio was more on the affiliate side. With Google's Panda 2.0 update, thin affiliate sites die a slow death over time.

Learn Google Adwords - Learn How to Use the Dimensions Tab in Enhancing the PPC Campaigns

One of the least utilized and highly useful option for Google Adwords Campaign Optimization is the Dimensions Tab.

In broader definition, search engine marketing is a way of increasing traffic using Adwords, paid advertisements, paid inclusions as well as contextual advertising. Search engine optimization (SEO) on the other hand optimizes the content of a website so that it will gain a good ranking in search engines.However, depending on the context of the website, SEM can be used in marketing the website which includes SEO or it may just focus on paid search results. The popular search engine marketing vendors are Yahoo Search Marketing, Google Adwords as well as Microsoft adCenter.

When used in some context especially in marketing communities and commercial advertising, the phrase search engine marketing is used exclusively in a Pay per Click advertising. If you are into paid search engines in Google Adwords, use the Dimensions tab so that you won’t miss out on lots of stuff that will be useful to you. This is an important element of Adwords UI. This will permit you to have a god view of the data of a specific campaign or an entire account. When you used the Dimensions tab,it lessens wasteful expenditures, target the desired customers and enhance the conversions.

The Dimensions tab can be found in the right side of the tab lists in the adWords UI. If you are having difficulty in locating it, just click the down arrow located at the end of the row so that the menu with available tabs will show up. You can see here the types of applicable tabs in the adWords UI. It will show you the Conversions, Time, Reach and other options. You will find stuffs here that are relevant to your campaign. You can use any of the features in your ads like the track able phone numbers, then the call details option will work for you. However, if you are only using the search network, you won’t have the advantage of automatic placements but you certainly can make use of whatever you have.

The “search terms” option in the Dimensions tab will allow you to see the queries generating your ads and also remove any unnecessary terms. This is very useful if your campaign is using several general keywords. This means that the Dimensions tab is useful in optimizing your campaign. With this on hand, you can play around and look for the best possible ways to improve your campaigns. You can always use the data, Customize columns and other advance options that you can use in several ways.