How to earn from a blog or website?

Want to earn online via your website or blog?

Beside many link advertising and banner advertising options , one reliable solution is Google Adsense.
No doubt other online marketing solutions from Search Engines like Yahoo Search Marketing, MSN Adcenter and Ask Sponsored search are effective, the market share of these companies is one issue where most of the online brand building and marketing money is flowing for a deep and volummetic market reach with effective ROI ( Return on Investment)
Yes the same one which I'm using on my blog here.
Whats the funda?

Its just allowing some space to display ads on your site or blog to Google by placing some script/code.
Once approved, your site starts showing ads "relevant" to the page content, relevance will get more accurate as page gets older and the content gets reliable via more text, links and headers. The ads can be text, images and/or videos too.
You can earn via :
1. Page impressions ( number of times your page gets downloaded or viewed) : You get per thousand earnings via PPM score.
2. PPC ( Pay-Per-Click) : You earn if any of the visitor clicks on any ad
3. Referals ( Now they are being / been taken out)

But first you need to have an adsense account. Get it now, its FREE

Whats new with Google Adsense ?

Google has recently rolled out its "New Ad Management" feature in adsense console.
Those who already have their adsense logins, must have observed some new additions in terms of "code storing" details such as ad size, colors and channel settings etc. The code details are being saved on Google's servers and not elsewhere, so the appeared advantage is the webmaster can make changes to the adsense units from within the account itself.

Now, How do I create an AdSense unit?

To create a new AdSense unit that you can manage within your account, follow the steps below. (
1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, choose the Get Ads link.
3. Select AdSense for content as the product. The new AdSense units are only available for AdSense for content at this time.
4. Choose your ad type, format, colors, and channels just as you have in the past.
5. Give your AdSense unit a name that you can remember. We recommend including the site(s), page(s), or location(s) that the AdSense unit will be placed on, so you can easily identify it in the future should you wish to make updates.
6. Click Submit and Get Code.
7. Copy and paste the newly generated code onto your site.

You are done.
So start earning money NOW !!!

Microsoft aiming Numero Uno postiion in Search Marketing

With the sharp rise in Google's online marketing sales and also the earnings starting with a simple search box, many have found it as a acceptable success measure to get revenue at a lower operating costs with the search automation and simplicity in online promotion management.
According to a news,

SEATTLE (Reuters) - Microsoft Corp. aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the business said on Thursday.
The world's largest software maker currently trails Google Inc. and Yahoo Inc. in the $40 billion global online advertising market dominated by selling advertising alongside Web search links.

Read the Full story here.

LookSmart into Online Business!

Boosting the long awaiting search engine LookSmart, an online advertising and technology company that provides relevant solutions for publishers, advertisers, and consumers, finally the site Wisenut.com is shut down.

LookSmart is a NASDAQ Listed online advertising and technology company headquartered in San Francisco, California.

Companies acquired /owned till date by Looksmart:
- internet directory
- Wisenut search engine
- Furl social bookmarking website
- Find Articles premium content search
- Net Nanny desktop parental controls software.

LookSmart acquired Wisenut in March 2002 in order to convert the site (wisenut) into "all-in-one" solution for portals, internet service providers and web publishers.

The users are suggested to visit LookSmart from the wisenut homepage.

A new player for serious competition, let's see..After all the online marketing world is all about Survival of the Fittest!

Keyword Research Tools for SEO and SEM

Keyword Research is a vital part in Organic as well as Paid Search Optimization.
Basically you capitalize on those keywords which are searched on a large volume and still have lower CPC (Cost per Click). Skill is finding relevant keywords for your/ client's site with less competition with least CPC for getting maximum ROI (Return on Investment).
Webmasters are now seriously concerned about these keywords for Adwords and Adsense too.

Searching for Top keywords for volume and popularity?
There are many tools available:
1) Google Adwords Keyword Tool with Traffic Estimator (for Google only)
2) KeywordDiscovery Online Tool
3) WordTracker Interface.
4) Overture Inventory Tool
5) Google Zeitgeist Monthly searched keywords

Each of those use a different formula ( most of them gather from top search engines)

You can get a clear view from Google Zeitgeist about the last month's most popular keywords searched. Here is a snap shot for India Specific searches :

How to Make Money From a Website ?

A .com stands for commerce in practical sense.
It means if you have a website , more probably you want to earn, in general essence of business.

Million dollar Question is , How to achieve that?

Two options for you :
1. Using Affiliate Programs:

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates are using the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing and to some degree display advertising. More on Wikipedia


2. Showing Ads : Using Third Party Banner Ads

How to Earn money via web advertising
Pay-Per-Impressions (PPI)
Here in PPI, you get paid on the basis of number of impressions (pageviews) of the specified ad/banner - the advertisement - on your web page. More the impressions more you get.

Pay-Per-Click (PPC)
Here in PPc, you get paid only for the clicks made on the advertisement shown on your web page. More the clicks more you get. Now a days intelligent online advertising shows relevant ads as per your page content, atlease Google Adsense does so for web publishers.

Pay-Per-Lead (PPL)
A practical approach to Return On Investment ( ROI) where you get paid once the lead is generated, say by filling up a form or filling up a survey for the advertiser. Costs higher than PPI and PPC models but more success oriented.

Pay-Per-Call (PPCall)
Similar to PPL, here in Pay-Per-Call approach is to get the Return On Investment ( ROI) when the advertiser gets a call from the visitor or who-ever is interested. Costs higher than all of the above models but more success oriented and if you are into a business of precious things and want to have a record of the phone number, this is the most suitable way.More the calls more you get. But tracking is little bit hard here as phones may directly go the advertiser.

Choose the best option that suits you, do let me know your experiences , all the best !!