Tata Teleservices disclosed its plans of being the first to launch JuiceCaster 6.0, a unified mobile and web social media application, in India. JuiceCaster 6.0 can be accessed by all Tata Teleservices subscribers as a downloadable application for BREW and Windows Mobile handsets.
JuiceCaster allows anyone with a camera-enabled mobile phone to create and consume rich media content from their wireless devices and the Web, and then automatically share it with their friends and family. JuiceCaster also automatically connects a mobile phone user’s pictures and videos with Web-based social networking sites such as MySpace, Facebook, and Orkut.
Announcing the launch of the service, Mr Pankaj Sethi, president, Value Added Services, Tata Teleservices Ltd, said: “Social-networking services have a vibrant uptake among youth audiences in India.” He further said that Tata Indicom Mobile Handsets will enable customers to remain updated and connected with their friends all day long.
Source: Telecom Tiger
Showing posts with label mososo. Show all posts
Showing posts with label mososo. Show all posts
Tuesday, April 8, 2008
Monday, December 3, 2007
Mobile Ads in India Growing Exponentially.
The new funda of advertising, Mobile Ads is now a reality.
Yes, starting from special offers, discounts to job offers and quiz participations; all come under direct or indirect advertising of a brand/company or a product/service.
Checkout this news from Business Today,
It may be irritating for many consumers, but even as many of us frown when we receive SMS ads on our phones, advertisers say there is great potential in this new medium. Mobile advertising or Mads is the new buzzword in the Indian marketing sphere.
Key advantages
* Advertisers can design ads for specific target groups
* Visibility and cost effective rates for advertisers
* Additional revenue stream for operators
* Unmatched level of intimacy with customers in comparison to other mediums
With the handheld device becoming an indispensable companion of millions of Indians, market players are designing campaigns aimed at specific sets of users. The M-ad segment includes campaigns like banners and contextual advertising on mobile internet or WAP, using video games to advertise a product, polling, contests, etc.
The market is already worth around Rs 50 crore and has the potential to grow at 200 per cent a year. The global M-advert industry is expected to reach $11 billion (Rs 44,000 crore) by 2009, and India is likely to account for 1 per cent of this. Of course, the availability of high-end handsets supporting GPRS will help mobile advertising to grow faster.
Currently, there are an estimated 15 million GPRS-enabled handsets in India. Even if it grows at 25 per cent every year, WAP advertising will see a spurt. In view of this, players like the US-based mobile advertising network AdMob are tying up with Indian firms to draw advertisers onto WAP-based sites.
Yes, starting from special offers, discounts to job offers and quiz participations; all come under direct or indirect advertising of a brand/company or a product/service.
Checkout this news from Business Today,
It may be irritating for many consumers, but even as many of us frown when we receive SMS ads on our phones, advertisers say there is great potential in this new medium. Mobile advertising or Mads is the new buzzword in the Indian marketing sphere.
Key advantages
* Advertisers can design ads for specific target groups
* Visibility and cost effective rates for advertisers
* Additional revenue stream for operators
* Unmatched level of intimacy with customers in comparison to other mediums
With the handheld device becoming an indispensable companion of millions of Indians, market players are designing campaigns aimed at specific sets of users. The M-ad segment includes campaigns like banners and contextual advertising on mobile internet or WAP, using video games to advertise a product, polling, contests, etc.
The market is already worth around Rs 50 crore and has the potential to grow at 200 per cent a year. The global M-advert industry is expected to reach $11 billion (Rs 44,000 crore) by 2009, and India is likely to account for 1 per cent of this. Of course, the availability of high-end handsets supporting GPRS will help mobile advertising to grow faster.
Currently, there are an estimated 15 million GPRS-enabled handsets in India. Even if it grows at 25 per cent every year, WAP advertising will see a spurt. In view of this, players like the US-based mobile advertising network AdMob are tying up with Indian firms to draw advertisers onto WAP-based sites.
Saturday, December 1, 2007
Adsense features with Mobile and YouTube
Saturday morning got some good news from Google's Adsense by newsletter.
It said exactly as:
AdSense for mobile now available
If you currently run a website designed for mobile phones, or are planning to set one up, you can now monetize your site with Google AdSense for mobile. Similar to AdSense for content, AdSense for mobile automatically serves targeted ads to your mobile webpages, enabling you to earn money while providing useful information to your users. If you'd like to learn more about the specifics of the program, check out the policies and requirements. Or to get started right away, simply sign in to your AdSense account, visit the AdSense Setup tab, and select AdSense for mobile as the product.
Announcing Video Units
We're excited to announce video units, a new way for publishers to enrich their sites with premium, relevant video content on an embedded YouTube player. We know one of your top goals is to enhance your users' experience, so video units allow you to choose which video categories to target to your site and which to exclude, as well as to customize the color scheme and layout of the YouTube player. Plus, the ads provided with the videos are highly targeted and non-intrusive. If you're looking to monetize and enrich your site with premium video content, learn more about video units or simply log in to your account to get started.
It said exactly as:
AdSense for mobile now available
If you currently run a website designed for mobile phones, or are planning to set one up, you can now monetize your site with Google AdSense for mobile. Similar to AdSense for content, AdSense for mobile automatically serves targeted ads to your mobile webpages, enabling you to earn money while providing useful information to your users. If you'd like to learn more about the specifics of the program, check out the policies and requirements. Or to get started right away, simply sign in to your AdSense account, visit the AdSense Setup tab, and select AdSense for mobile as the product.
Announcing Video Units
We're excited to announce video units, a new way for publishers to enrich their sites with premium, relevant video content on an embedded YouTube player. We know one of your top goals is to enhance your users' experience, so video units allow you to choose which video categories to target to your site and which to exclude, as well as to customize the color scheme and layout of the YouTube player. Plus, the ads provided with the videos are highly targeted and non-intrusive. If you're looking to monetize and enrich your site with premium video content, learn more about video units or simply log in to your account to get started.
Thursday, November 15, 2007
mobile apps contest for developers
Mobile Challenge for the developers of Applications
Google Code Challege
Cool apps that surprise and delight mobile users, built by developers like you, will be a huge part of the Android vision. To support you in your efforts, Google has launched the Android Developer Challenge, which will provide $10 million in awards -- no strings attached -- for great mobile apps built on the Android platform.
How It Works
The award money will be distributed equally between two Android Developer Challenges:
- Android Developer Challenge I: We will accept submissions from January 2 through March 3, 2008
- Android Developer Challenge II: This part will launch after the first handsets built on the platform become available in the second half of 2008
In the Android Developer Challenge I, the 50 most promising entries received by March 3 will each receive a $25,000 award to fund further development. Those selected will then be eligible for even greater recognition via ten $275,000 awards and ten $100,000 awards.
Build Your Favorite Mobile Application
We welcome all types of applications but are looking to reward innovative, useful apps that make use of Android's capabilities to deliver a better mobile experience. Here are some suggested areas of focus to get you started:
- Social networking
- Media consumption, management, editing, or sharing, e.g., photos
- Productivity and collaboration such as email, IM, calendar, etc.
- Gaming
- News and information
- Rethinking of traditional user interfaces
- Use of mash-up functionality
- Use of location-based services
- Humanitarian benefits
- Applications in service of global economic development
- Whatever you're excited about!
Sunday, September 30, 2007
Google in Mobile Social Marketing Hurry
Google starts the move , this time its mobile social networking, Rather than developing from the scratch, it has bought the mobile social networking firm Zingku,a site that offers a social network for mobile users.
Zingku is a mobile social networking firm, a unique site which provides social network for mobile users specially teens and youngsters.
Google said to have acquired certain assets and technology of Zingku on Saturday. The acquisition will trigger more from rivals Microsoft and Yahoo..
Zingku is a mobile social networking firm, a unique site which provides social network for mobile users specially teens and youngsters.
Google said to have acquired certain assets and technology of Zingku on Saturday. The acquisition will trigger more from rivals Microsoft and Yahoo..
Tuesday, July 17, 2007
What can Google Do with your Mobile Data?
Google using mobile data?
In what to be called as the next gen of ecommerce using consumer data for specific advertising and targetting consumers something in line with MOSOSO ( Mobile Social Software) , Mercury news reports a unique field which is being explored by Google recently:
Google is working on a service to let mobile-phone users find and buy items such as ring tones, the Wall Street Journal said, citing unidentified people familiar with the matter.
The technology will allow consumers to use Mountain View-based Google to obtain lists of companies that provide the content they're seeking and links to where the products can be purchased, the Journal said on its Web site Monday.
Google and competitors such as Yahoo are bolstering their mobile offerings with services including maps and calendars after handsets outsold personal computers by more than 4-to-1 last year, according to researcher Gartner. Google Chief Executive Eric Schmidt said in May that the company's biggest growth opportunity is in mobile phones.
For the new services, Google is working with entertainment companies and smaller mobile-media providers to index material and make it available through searches, the Journal said.
In what to be called as the next gen of ecommerce using consumer data for specific advertising and targetting consumers something in line with MOSOSO ( Mobile Social Software) , Mercury news reports a unique field which is being explored by Google recently:
Google is working on a service to let mobile-phone users find and buy items such as ring tones, the Wall Street Journal said, citing unidentified people familiar with the matter.
The technology will allow consumers to use Mountain View-based Google to obtain lists of companies that provide the content they're seeking and links to where the products can be purchased, the Journal said on its Web site Monday.
Google and competitors such as Yahoo are bolstering their mobile offerings with services including maps and calendars after handsets outsold personal computers by more than 4-to-1 last year, according to researcher Gartner. Google Chief Executive Eric Schmidt said in May that the company's biggest growth opportunity is in mobile phones.
For the new services, Google is working with entertainment companies and smaller mobile-media providers to index material and make it available through searches, the Journal said.
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