Mobile SEO: After Google's Panda / Penguin latest updates

Mobile especially smartphone usage in India will soon exceed the internet usage on desktop. Mobile SEO is a complicated area. As mobile devices are controlling the web day by day, marketers have started creating mobile websites. In this hustle, the best procedures of SEO are repeatedly ignored in support of fast deployment.

However, ‘search’ is the best way to reach the mobile users. Mobile search does not give just one result. It displays many results and different presentations based on whether the search query is from a basic phone or from Smartphone’s or from tablets. The mobile companies are now estimating the mobile websites from SEO’s point of view. Luckily, Google’s mobile services and guidelines are released; these guidelines help the marketers to understand and apply solid mobile SEO.

One major issue that has been discussing for many years is that if the mobile sites should be developed on unique mobile URL’s or should these mobile sites use responsive web design to assist both the mobile and the desktop content under the same set of URLs.

Google has finally worked on this issue and came up with a clear guideline. Google says ‘ mobile sites that  assist both the desktop and the mobile content under the same URL, with every URL assisting the same HTML for all the mobile and desktop devices and just making use of CSS to redesign the mobile content. This is the best way of serving mobile content.

This is not the only option that Google supports. Few other options include: mobile sites having separate URL’s to both the mobile and the desktop. One other option is that the mobile sites that assist all the devices under the same URL, but each of these UMLs assist different HTML based on whether the user agent is a mobile device or desktop.

Even if Google prefers using responsive design, sites that have already started using mobile URLs don’t have to redesign their entire site. Google does prefer the responsive design but not at the cost of user experience.
There are few marketers who are confused between dynamic HTML serving and responsive design. The difference is that responsive design just affects the CSS of a page and the actual HTML remains the same. On the other hand, dynamic serving is intended for HTML content and CSS to change based on user’s device, even while the URL of the page is same.

One of the interesting features that Google is now supporting is the ‘Switchboard tags’. For the sites, that need to keep mobile unique URL’s, marketers can now send signal to Google to help it identify mobile content from the desktop content. Few of the other SEO notes include Mobile SEO for Bing, Optimization beyond responsive design and stay away from Robots.txt blocks.

Growing need of Mobile Marketing: Successful in long-term

The infiltration of handsets especially in developing countries is more when compared with the developed countries and that gives huge impetus on the escalating need of developing mobile phone promotional campaigns. Mobile Marketing can play a significant role in enhancing the online business to different territories and increasing your reach to larger target market. Undoubtedly, mobile phones are one of the most commonly used devices and it provides a unique platform for marketing campaign.

It is effectual to understand the huge market and mounting necessity of mobile marketing. The repercussion is that this can easily profound the advertising costs and business managers can acquaint information inexpensively. Newbie can easily acquire and ploy social media tricks and academic professors can use Mobile Marketing as a unique platform for teaching their students. There are very few corporate giants that have immense advertising budgets and they can easily meet the expense of online marketing. It is imperative that online marketing and promotional methods require $50 to $80 for a single keyword.

Moreover, a café or supermarkets can make use of mobile promotional techniques. This is one of the innovative techniques through which local restaurant can proclaim the special menu or supermarkets can inform the general public of on-going sales promotions. Online marketing companies can make use of this ground-breaking and pioneering modus operandi for notifying the general public with special offers, voucher codes and coupons. This is a modern and novel method of marketing and advertising that is economical and inexpensive.

In fact, it is a Herculean task to accomplish the similar domino effect through internet marketing. Online marketers have registered sky-scraping rates; they are soaring up to 95%. Any mobile salesperson can advise that this is an exceptionally inexpensive approach of marketing products and services. Having access to elevated conversion rates also implies high response. Marketers need to focus on planning and development of valuable and successful Mobile Marketing campaigns that can give affirmative and lofty outcomes. In true sense, mobile advertising can entail an enhanced and superior reaction from the public as by no means text messages can be collectively shared. This also implies that right individual would go through the text messages and not by yours other half or escritoire.

Maximum numbers of people move along with their mobile phones, this also implies that carefully planned and perfectly executed campaigns can bestow fruitful results within an hour. Online business corporations can disseminate mobile discount coupons to their regular clientele. Similar sort of efficacy cannot be easily pulled off through supplementary promotional techniques.

It is highly recommended that business corporations, expert and specialized marketers clinch to Mobile Marketing. In fact, this entire process is full of fun and excitement and you can easily learn few skills for magnetizing keen and fervent patrons towards your mobile store. Undoubtedly, this is one of the coolest and unruffled original methods of marketing commodities of different categories. Moreover, it is possible to design the creative mobile websites and instruct business giants with the positive and long-term effects of mobile advertising.

Latest updates & news in Online Marketing World!

Wondering Whats going on in the internet world (of search marketing) recently?

Here are some bites for you:

Google's Block Option?
Google thinking to roll out a feature which is opposite to like, say a dislike or a block vote. The question remains will it really make a difference to the online marketing world and Search Engine Ranking Positions (SERP's). As we know Google is trying hard to keep its Google+ venture alive by introducting a postitive influence on the search with Google+ likes.

Google's Official: Recommendations on How to Do Mobile Site Optimization:
After telling webmasters and admins how to optimize site for search engines with Best SEO practices guide some time back, now Google has come up with Mobile SEO practices and recommendations.

Yahoo coming up with Axis:
As per the official site (http://axis.yahoo.com/) Yahoo! Axis redefines what it means to search and browse the Web. Yahoo! Axis offers a faster, smarter search with instant answers and visual search previews. Doesn't appear to hit the search engine market directly as the current options ask you to download for desktops, ipads and iphone only.

Yahoo Explorer is now Bing Explorer:
Yes, this is certainly a good news for the SEO's and specifically link builders who were so dependent on the link exploring tool from Yahoo, which got offline recently.It has bounced back with a new logo, yes its Bing!
Search Marketers can only hope for the same quality delivered else it will die soon.



Linkedin and the password leak:
After the leak of 6 millioin+ linkedin account-passwords last week, the social networking giant has taken the security breach and criticism very seriously. As per the official blog, those who were exposed to the account hacking activities were notified instantly.


Google buys and shuts down Meebo:
In a move to boost up its Google+ social media network again, Big G's rumoured buy of Meebo on 4th of June this year and the moving the staff of the company to enhance features and capabilities of G+. Only time will tell if this a good move or not.

Please comment with more news and events you know about Internet Marketing.

Google Publishes Recommendations for Mobile SEO

After providing SEO guidelines and downloadable pdf earlier for SEO Best Practices, Google has now come up with recommendations on how to optimize websites for Mobiles (to be specific its Smartphone SEO).
Can be a good checklist of to-dos for basic mobile site optimization, however online marketers should take it with a pinch of salt, who knows :)

Official Google Webmaster Central Blog: Recommendations for building smartphone-optimized ...: Webmaster level: All Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Since...