Top 10 SEO Myths: An expounded overview

 Birth of internet and the subsequent advent of online marketing have spawned varieties of illusions pertaining to the rankings of the website in the search engine listings.  There are scores of organizations affirming the customers about the authenticity to increase the visibility of the website within a short stipulated time period; however these stories should be taken with a pinch of salt. Demolishing the notion, experts opine that search strategies vary depending on the requirements and specifications of the clients. There is no magic wand which could accomplish the task in a jiffy, on the contrary it is extremely difficult to predict how the website would fair on those keywords which are niche and extremely competitive.  As a part of the Top 10 SEO Myths, achieving the number one ranking could be attributed to immeasurable factors like the quality of the products and services along with expertise of the SEO professionals responsible for enhancing the rankings. One might venture into a perpetual abyss dead ring to the boundless avalanche of perturbation due to the expurgated task of achieving the position among the highest echelons of the search engine.

Topmost page rank is not the dazzling peak of ecstasy:

 Webmasters are gung ho about the page ranking with the additive about its usefulness in the enhancement of the web traffic; however it’s only the tip of an iceberg because there are plethoras of other factors affecting the popularity of a particular website and eventual enhancement of business.

Google certifications: Essential criteria for culling the vendor

 It is a complete misnomer propagated by certain companies to attract the customers whilst as if they are authorized by the Google to be the best in the SEO industry. A candid admission by the experts states that there are no comparable accreditations from the Google manifesting the quality of the company, so any claims are akin to building castles in the thin air.

The bogie of Meta tags

 An oft repeated request from the clients about the Meta tag optimization is a common phenomenon however the irony of the fact stipulates that Google has discarded the Meta tags as the parameter to index the pages. There is a distinct shift in the paradigm in recent times from the search engine giant since the algorithm focuses more on the user experience than any other criterion when they visit the website.

Conning the Search engines to claim the highest rankings

 Top 10 SEO Myths include the lure of tricking the prominent search engines in assigning the top ranks to the website. Initially, it might work by introducing some of the keywords in disguise however the strategy would backfire if the plot is unraveled by the search engines. It would result in the blanket ban for the site and cause potential damages to the business from long term perspective since the link would be discarded by the crawlers for indexing. Organic SEO is the only saving grace for the users to obtain high rankings in the future.

Keywords are the magic key to success:

 Elders stated in the past “There is no shortcut way to success” and it is an unerring truth in SEO industry eliminating all the misconceptions in the process. Rebuking the Top 10 SEO Myths, one should focus on content instead of over peppering the articles with requisite keywords.

Google AdWords power the rankings

 In spite of the incessant denials by the Google about the direct effect of the Google AdWords on the organic search engine listings, the myth never seems to die away. More Google Ad Words would result in enhanced click-through which in turn will drive the traffic over a period of time.

Landing Page obsession:

 Instead of focusing on optimizing the landing page, one of the Top 10 SEO Myths, a company should devote equal attention to all the pages in a site, thereby improving the rankings.

SEO project for a site is unrepeatable:

 Akin to the conventional marketing, SEO doesn’t end for a particular website and requires continuous innovations from the experts to boost the online visibility of the clients.

Direct correlation between the rankings and the Earnings:

 Capturing the clicks and increasing the revenue is the primary motive and not the elusive rankings which might not guarantee sustained earnings.

Basic Tips about How to Set SEO Targets!

Setting SEO (Search Engine Optimization) Targets for any company which has outsourced the work to save cost is a really tough job. After all, its not just about keywords, or impressions or brand visibility. It's all :)

Setting targets, which in turn, includes setting an estimated amount of time in which we will obtain a certain amount of traffic. If we become too ambitious, we become impractical. We have to be reasonable while setting our targets and goals.

Getting the Ideas!
Consistency in setting those targets and goals is the key. A realistic duration or time frame goes a long way in building a proper SEO strategy. Setting daily reminders to remind you of your targets is a good way of keeping us active. To get an idea, we can take the help of all the SEO's we have as friends.

Process and Steps!
Don't fix monthly goals. Take baby steps, dividing the goals into daily or weekly targets that are easily obtainable. Rejoice in your successes. Take some time off when you get to your planned milestones.
Also, keep a track of your results and check back on your progress. This should keep you motivated. Make precise and clear goals. The best strategy is to work on one goal at a time.

And last, but definitely notthe least, learn from your mistakes and never get depressed over failures. Well, that holds true for life as well as for SEO!

Top 10 SEO mistakes: Common Sense SEO

A majority of SEO's dont really emphasize what 'users' want to see and relate.
Having a good SEO for your website is as necessary as keeping the content interesting. However, we commit a lot of mistakes when we go for the SEO. Here are the terrible ten.

1. Use of inaccurate keywords
We use words that we think are descriptive for our website, but people don't generally search those words.

2. Keywordless URLs
Having keywords in our URLs has an advantage over keywordless URLs.

3.Leaving the Title tag empty
Leaving the < title> < /title> tag empty is a blunder as this shows up in search results as our page title.

4.No use of keywords in content
Insert keywords in the content wherever it makes sense. If you can, bold and highlight them.

5.Lack of maintenance
We need to be consistent with optimization of the website, keeping an eye on the competition and search algorithms of search engines.

6.Flash and no HTML
A search spider can't read flash content, so we better have an HTML alternative.

7.Javascript menus
Web search engines don't read javascript. So, it's better to have a sitemap with all the links present.

8.Ignoring header tags
h1...h2,etc. are quite important as they contain the basis of our web page. If possible, we should use keywords in the header tags itself.

9.Irrelevant linking
Assume that our website is being linked from an irrelevant website. This type of negative endorsement does not increase the site ranking.

10.No text content
No matter how attractive our website is, if it doesn't have any kind of text, search engines will just ignore our website in relation to what we want to sell or what we represent.