Latest Google Adwords Update for Managing large scale account changes

Google making adwords faster, simplier and easy to manage large scale account changes, here is what all the paid search marketing professional get with the latest update

Keywords	Search and replace text in the keyword or destination URL Append text to the keyword or destination URL Set new bids, including increasing to first page or top of page CPC Increase or decrease bids Change keyword match types Add/remove labels
Ads	Search and replace text in the ad or URL Append text to the ad or URL Change the capitalization of the text Add/remove labels
Ad Groups	Increase or decrease bids Set new bids Add/remove labels
Campaigns	Increase or decrease budgets Set new budgets Add/remove labels

View the complete Google Official Adwords Update

Top 10 SEO Myths: An expounded overview

 Birth of internet and the subsequent advent of online marketing have spawned varieties of illusions pertaining to the rankings of the website in the search engine listings.  There are scores of organizations affirming the customers about the authenticity to increase the visibility of the website within a short stipulated time period; however these stories should be taken with a pinch of salt. Demolishing the notion, experts opine that search strategies vary depending on the requirements and specifications of the clients. There is no magic wand which could accomplish the task in a jiffy, on the contrary it is extremely difficult to predict how the website would fair on those keywords which are niche and extremely competitive.  As a part of the Top 10 SEO Myths, achieving the number one ranking could be attributed to immeasurable factors like the quality of the products and services along with expertise of the SEO professionals responsible for enhancing the rankings. One might venture into a perpetual abyss dead ring to the boundless avalanche of perturbation due to the expurgated task of achieving the position among the highest echelons of the search engine.

Topmost page rank is not the dazzling peak of ecstasy:

 Webmasters are gung ho about the page ranking with the additive about its usefulness in the enhancement of the web traffic; however it’s only the tip of an iceberg because there are plethoras of other factors affecting the popularity of a particular website and eventual enhancement of business.

Google certifications: Essential criteria for culling the vendor

 It is a complete misnomer propagated by certain companies to attract the customers whilst as if they are authorized by the Google to be the best in the SEO industry. A candid admission by the experts states that there are no comparable accreditations from the Google manifesting the quality of the company, so any claims are akin to building castles in the thin air.

The bogie of Meta tags

 An oft repeated request from the clients about the Meta tag optimization is a common phenomenon however the irony of the fact stipulates that Google has discarded the Meta tags as the parameter to index the pages. There is a distinct shift in the paradigm in recent times from the search engine giant since the algorithm focuses more on the user experience than any other criterion when they visit the website.

Conning the Search engines to claim the highest rankings

 Top 10 SEO Myths include the lure of tricking the prominent search engines in assigning the top ranks to the website. Initially, it might work by introducing some of the keywords in disguise however the strategy would backfire if the plot is unraveled by the search engines. It would result in the blanket ban for the site and cause potential damages to the business from long term perspective since the link would be discarded by the crawlers for indexing. Organic SEO is the only saving grace for the users to obtain high rankings in the future.

Keywords are the magic key to success:

 Elders stated in the past “There is no shortcut way to success” and it is an unerring truth in SEO industry eliminating all the misconceptions in the process. Rebuking the Top 10 SEO Myths, one should focus on content instead of over peppering the articles with requisite keywords.

Google AdWords power the rankings

 In spite of the incessant denials by the Google about the direct effect of the Google AdWords on the organic search engine listings, the myth never seems to die away. More Google Ad Words would result in enhanced click-through which in turn will drive the traffic over a period of time.

Landing Page obsession:

 Instead of focusing on optimizing the landing page, one of the Top 10 SEO Myths, a company should devote equal attention to all the pages in a site, thereby improving the rankings.

SEO project for a site is unrepeatable:

 Akin to the conventional marketing, SEO doesn’t end for a particular website and requires continuous innovations from the experts to boost the online visibility of the clients.

Direct correlation between the rankings and the Earnings:

 Capturing the clicks and increasing the revenue is the primary motive and not the elusive rankings which might not guarantee sustained earnings.

New > Google's Automation rules for MCC (My Client Center)

Google, after the bid optimization tools intro at the campaign and account level, has taken a step further by introducing MCC Level bid / account management through rules.

Here is the new message displayed for the MCC account holders today:

This will not only save time, but will make things in snyc for all accounts. Ideal for those who are using similar themes and multiple clients with a common conversion objective.

Social - Political Awareness via SEO SEM : Case Study

After huge political success by Barack Obama in the prestigious US Presidential Elections 2008, which the world was observing, its India's general elections coming soon.

Here is a news from US Gov

Washington -- Electioneering changed in the 2004 presidential campaign when Democratic contender Howard Dean used the Internet as his staging ground and the public responded by donating time and money. Four years later, Internet fundraising has leapt ahead, with prospective Democratic presidential nominee Barack Obama enjoying particular success thanks to Web 2.0 interactive and social networking tools that enhance online community participation.

read the full story here

Now in India, this is what is catching an awareness online via Google India search engines and also on the blog content ads ( via adsense)



http://www.lkadvani.in, a nice looking and focussed website for the BJP leader was launched on November 8th 2008, happens to be his 81st birthday.
Tech savvy BJP ( Bharatiya Janata Party) is promoting their Prime ministerial candidate Mr. L.K. Advani in a unique way of Google Adwords ( Search and Content ) advertising.

Using the advance features of Google adwords keyword bidding, the site ad comes for the keyword bjp in sponsored searches as shown below:


Also one thing to be noticed is that, the site is being listed in sponsored searches for the competitor political party name ( congress) , thats intelligent online marketing :)

Lets do some SEO analysis of this Politial Promotion / Brand building / Awareness via website concept:

Here are the visitor statistics from Alexa.com


Tag cloud of the website lkadvani.in home page shows the content has given prime importance to keywords like "advaniji" , "bjp" and "2008" among others:


Meta tags on the landing /index page of the website shows there is scope for SEO optimization.
Here are the tags for reference:

As shown above the keyword "bjp" can be used more effectively in occurance, which will be beneficial to rank the site organically on top SERPS ( Search Engine Ranking Pages).

Disclaimer: The article writer is not associated / sponsored with the site and there is no intention to hurt any sentiments or create any mis-understanding. This is only an attempt to study and analyze the political campaign online as a case study via SEO / SEM Point of view.

Cheating via Google Tools

There are some sites, my friends are getting many references with the messages like " earn online", " no investment required" , "work from home", earn X amount of money per day, X person got a flat via online earning .

I would like to convey my view on such sites.
Not essentially every site is a fraud saying all these stuff, but the user has to decide on its own with conscience and logic.

One case recently came to my notice:

The site is offering a work from home opportunity and showing the dreams to earn a lot without "any" efforts. Those who are not quite aware of the Google's webmaster tools and Google's options for webmasters and publishers such as Google Adwords ( for advertisers) and Google Adsense ( for website owners / webmasters) are possible targets to fall in to the trap.

The dreams which start "twist" the data - facts to show what they want to.
For example one site says, you get a site from us, then you will get a code from Google, you have to put that code in your site, you will earn per click ( minimum 5 to 200 Rs.), Google will send you a big cheque every month and this is all without any effort !!

Well some of the things are true here, of course like the model of adsense is explained without naming the Google property. Although its suspicious how much one can earn ( Rs. 5 is definately not a minimum) and there are website owners who have earned 50 Rs. for a complete year!!

My advise as a responsible netizen to those who are in search of quick money, wake up, see the world in the practical light.

There are no free lunches my friend!

How to earn from a blog or website?

Want to earn online via your website or blog?

Beside many link advertising and banner advertising options , one reliable solution is Google Adsense.
No doubt other online marketing solutions from Search Engines like Yahoo Search Marketing, MSN Adcenter and Ask Sponsored search are effective, the market share of these companies is one issue where most of the online brand building and marketing money is flowing for a deep and volummetic market reach with effective ROI ( Return on Investment)
Yes the same one which I'm using on my blog here.
Whats the funda?

Its just allowing some space to display ads on your site or blog to Google by placing some script/code.
Once approved, your site starts showing ads "relevant" to the page content, relevance will get more accurate as page gets older and the content gets reliable via more text, links and headers. The ads can be text, images and/or videos too.
You can earn via :
1. Page impressions ( number of times your page gets downloaded or viewed) : You get per thousand earnings via PPM score.
2. PPC ( Pay-Per-Click) : You earn if any of the visitor clicks on any ad
3. Referals ( Now they are being / been taken out)

But first you need to have an adsense account. Get it now, its FREE

Whats new with Google Adsense ?

Google has recently rolled out its "New Ad Management" feature in adsense console.
Those who already have their adsense logins, must have observed some new additions in terms of "code storing" details such as ad size, colors and channel settings etc. The code details are being saved on Google's servers and not elsewhere, so the appeared advantage is the webmaster can make changes to the adsense units from within the account itself.

Now, How do I create an AdSense unit?

To create a new AdSense unit that you can manage within your account, follow the steps below. (
1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, choose the Get Ads link.
3. Select AdSense for content as the product. The new AdSense units are only available for AdSense for content at this time.
4. Choose your ad type, format, colors, and channels just as you have in the past.
5. Give your AdSense unit a name that you can remember. We recommend including the site(s), page(s), or location(s) that the AdSense unit will be placed on, so you can easily identify it in the future should you wish to make updates.
6. Click Submit and Get Code.
7. Copy and paste the newly generated code onto your site.

You are done.
So start earning money NOW !!!

What is demographic bidding? New with Google

Now its easy to get a demographic report about your Google Adwords Ads and their performance across all your campaigns with new tool "Demographic Bidding".

Demographic bidding is a way to choose your audience by age and gender. If you want your ads to reach women aged 18-24, or people over 55, demographic bidding can help.
Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify themselves by age and gender. For sites that provide this type of information about their users, Google AdSense can display your AdWords ads to the demographic groups that you prefer, or prevent your ads from displaying to groups you don't want to reach. You also can bid more for your preferred demographic groups.
Some Google content network sites offer demographic bidding, but many don't. Your campaign is likely to have a mix of sites that do and do not offer demographic bidding.

Google Ads now scrollable : Reasons still not clear

Google Ads are showing in a different fashion now.

Checkout the arrows which can scroll the ads/adgroups when clicked.

This is of no particular interest as people may not be clicking to see "ads" on any page (I may be wrong), but wonder why is this feature been installed?

Keep watching the future and we will find the answer soon.
Reply me if you have any genuine reasons to that.

Orkut Hate Clubs flourishing online..

There are communities you can identify with persons (fan clubs), names, hobbies, professions and even cities and alphabets too. But have you ever been to visit a "Hate Club"
Google and other social networks do a lot of efforts to curb such menace which will be some-day affecting the use and number of visitors; effectively reducing the online spending and income for the service provider.

A news from Techtree has something to surf on....

If you happen to hate Big B's smug face, beaming across from every other channel, or those tireless 'K's' from Ekta Kapoor's 'soap factory', you now have space to vent your emotions.

Hate communities or hate clubs are becoming increasingly popular on social networking Web sites like Google-owned Orkut.

On Orkut, the Ekta Kapoor hate club leads the pack with a membership of nearly 76,468 and counting. Followed by Himesh Reshamiya (of the nasal twang) with 33,137 members; Shah Rukh Khan with 11,179; Greg Chappell with 7,659; yes, Mahatma Gandhi with 6,647; General Musharraf with 1,362; and the Big B with 1,410.

Ironically, while the Father of the Nation boasts a thousands-strong hate club, his killer, Nathuram Godse, does not even warrant a mention on Orkut or Facebook.

Psychiatrist Sameer Parikh explains that people possess a certain amount of hatred, dislikes, and complexities, and they get a chance to express these on such communities and groups. However, Parikh says, too much thought should not be dispensed on this entire phenomenon.

Yet, in recent times, concerns have been raised over certain communities for hurting social sentiments. So much so that the social networking sites themselves are opting to play safe on such issues.

A Google spokesperson voiced the view that they take abuse of Orkut very seriously, and are constantly developing new tools to review inappropriate content on the site.

Orkut users too can report content to reviewers by clicking on the 'report as bogus' button. Recently, a priority reporting tool has been introduced for reporting serious aberrations on the site.

A news article from MSN shows something like that, here the target is Dogs and those who hate them ( may be due to personal reasons or social) are observed using hate as a medium to discuss the feelings.

Drop them from building tops, run them over with your car - are just some of the ways to kill dogs that Orkut's canine-hating members suggest while socialising online
Animal rights group People for the Ethical Treatment of Animals (PETA) India has now complained to the police.

Peta accused Orkut, the social networking site, of promoting cruelty to animals and has demanded action against it by cyber cells of the government.

Peta has written to the Mumbai police and complained that among topics discussed on Orkut community sites was "I hate dogs".

Here organizations like PETA come into picture to save the interest of the pets.

Adsense features with Mobile and YouTube

Saturday morning got some good news from Google's Adsense by newsletter.

It said exactly as:

AdSense for mobile now available

If you currently run a website designed for mobile phones, or are planning to set one up, you can now monetize your site with Google AdSense for mobile. Similar to AdSense for content, AdSense for mobile automatically serves targeted ads to your mobile webpages, enabling you to earn money while providing useful information to your users. If you'd like to learn more about the specifics of the program, check out the policies and requirements. Or to get started right away, simply sign in to your AdSense account, visit the AdSense Setup tab, and select AdSense for mobile as the product.

Announcing Video Units

We're excited to announce video units, a new way for publishers to enrich their sites with premium, relevant video content on an embedded YouTube player. We know one of your top goals is to enhance your users' experience, so video units allow you to choose which video categories to target to your site and which to exclude, as well as to customize the color scheme and layout of the YouTube player. Plus, the ads provided with the videos are highly targeted and non-intrusive. If you're looking to monetize and enrich your site with premium video content, learn more about video units or simply log in to your account to get started.

Google Holds Pay-Per-Call Advertising Option

Google's Pay per Call Ads -

Google started testing pay-per-phone-call ads, since Nov '05 . The concept is to get more leads in terms of direct interaction of client with the advertiser.This online advertising model has an edge over the popular pay-per-click ads as results come quickly reducing a intermediate step of form fill up or enquiry generation online.

According to a news from CNN,
But as for now Google has kept his Pay-per-call on hold...for the time being may be..
Google ads that aim to get buyers to pick up the phone are on hold -- at least for now.
Instead, the company is focusing on other types of ads, including ads sent to cell phone users and pay-per-action ads.
Google GOOG wants to find new sources of revenue apart from its text-based pay-per-click ads. Pay-per-click has become a big hit with advertisers because they pay only when a consumer clicks on an ad.
But Google's attempt to include phone calls in its ad service hasn't been as successful. With pay-per-call ads, an advertiser pays each time a consumer calls the company after seeing an ad posted on Google or its partner Web sites.

Full story can be found out here

Most Popular Keywords June 2007 India

India - Top Gaining Queries: June 2007

- reliance data card
- national institute of technology
- raveena tandon
- jordan
- bob marley
- amul
- allahabad
- mallika sheravat
- airdecan
- Shakira
- ashwariya
- tantra
- coconut
- dhoom3
- 3gp player

Source : Google Zeitgeist

Worlds Top 10 Most Irritating Words

Ever wondered what are the most profitable keywords ?
Every webmaster thinks on it, but what about the irritating ones?

According to Daily Telegraph,

It is the driving force behind what some experts have hailed a golden age in the development of the English language.

But while the internet may be responsible for the greatest blossoming of new phrases since Shakespeare it has also been blamed for some of the most irritating.

Now a poll has revealed the web-related words that drive most computer users up the wall. "Folksonomy" was voted the most annoying new phrase in a survey to mark the 10th anniversary of the word "web-log".

The YouGov poll, in which 2,000 web users voted for their least favourite word spawned by the internet, celebrates the second annual Blooker Prize, which honours the year's best "blook", or book based on a blog. The 10 most irksome words spawned by the internet:

1. Folksonomy: an ad hoc online classification system
2. Blogosphere: the collective term for the online blogging community
3. Blog: an online journal or web-log
4. Netiquette: internet etiquette
5. Blook: a book based on a blog
6. Webinar: an online seminar
7. Vlog: a video blog
8. Social networking: the use of the web to form "virtual communities"
9. Cookie: a text file stored on your computer from a website you visited
10. = Wiki: a collaborative website in which multiple authors add, remove and edit content
= Podcast: a downloadable audio file
= Avatar: an icon used to represent oneself online
= User-generated content: web content created by use

If you know more, just digg the story.

Keyword Research Tools for SEO and SEM

Keyword Research is a vital part in Organic as well as Paid Search Optimization.
Basically you capitalize on those keywords which are searched on a large volume and still have lower CPC (Cost per Click). Skill is finding relevant keywords for your/ client's site with less competition with least CPC for getting maximum ROI (Return on Investment).
Webmasters are now seriously concerned about these keywords for Adwords and Adsense too.

Searching for Top keywords for volume and popularity?
There are many tools available:
1) Google Adwords Keyword Tool with Traffic Estimator (for Google only)
2) KeywordDiscovery Online Tool
3) WordTracker Interface.
4) Overture Inventory Tool
5) Google Zeitgeist Monthly searched keywords

Each of those use a different formula ( most of them gather from top search engines)

You can get a clear view from Google Zeitgeist about the last month's most popular keywords searched. Here is a snap shot for India Specific searches :

Google's new

Did anyone of you experimented on Google's new additions to adwords,

Time up for Malware Sites !!

Generally we see a lot of useless sites with less or no content at all in search results and displaying Google ads ( or adsense for publishers and adwords for advertisers).These are the paid search options shown as Ads by Google or Sponsored links.

Things are changed now as Google seems to have removed ads that appear alongside Google search results that re-directed users to malicious sites. Such action is welcomed on behalf of visitors who keep on guessing why such sites come on top.

Advertisers also lose a lot of money as these ads are not at all a good ROI ( Return on Investment) success model.

Approx 20 keywords, mostly from the financial sector are affected as they have a high CPC ( cost per click) and a faster earning resource.

Google's move to prevent such cyber crimes will help the www keep clean and restore trust for the common man and honest advertiser.

Top Paying Keywords for Adsense/Adwords

I found following keywords worth more than others, especially if you are using then for adsense/adwords.

Keywords - Cost Per Click (CPC)
register a domain name $34.51
domain registrations $31.39
servers dedicated $29.47
how to register a domain name $26.84
domaine names $26.00
register domain names $25.83
search domain name $24.75
domain register $24.25
domain registration $23.97
internet domain registration $23.58
yahoo webhosting $22.05
domain registering $21.78
counter strike dedicated servers $21.65
buy domain name $21.23
registering domain names $20.71
domain check $20.21
buy a domain name $20.12
domain search $19.83
dedicated server $19.73
managed dedicated servers $19.56
domain name registrations $19.55
eu domain registration $19.52
domain searches $19.28
domain names $19.06
domain name registration $19.01
dedicated linux hosting $18.35
available domain name $18.31
linux dedicated hosting $18.20
dedicated web hosting $18.04
hosting domain registration $17.87
dedicated windows server hosting $17.74
dedicated web hosting $17.63
hosting dedicated $17.58
dedicated hosting $17.30
managed dedicated hosting $17.30
domain name availability $16.99
ca domain name $16.64
web domain $16.58
dedicated web server $16.56
domain names canada $16.53
dedicated server hosting $16.14
dedicated hosting server $16.03
cheap domain names $16.00
register domains $15.92
dedicated windows hosting $15.90
mohaa dedicated server $15.87
inexpensive domain $15.70
domain name $15.69
dedicated server web hosting $15.44
Domain $15.38
domain name registration search $15.37
uk dedicated hosting server $15.36
unix dedicated server $15.17
cheap domain register $15.03
dedicated sql server $15.03

These figures are just given for information and may/may not be stable, please do your own keyword research for accuracy of results.

Google's AdSense referrals beta

Till date, AdSense referrals is used to direct your users to Google products like Google Pack or Google AdWords. Whats new here is with Google's new Adsense referal plan, can expand the earning potential of your website even further by directing users to products and services from our base of AdWords advertisers.

The selected display ads will be according to the user's preference (will appeal directly to the users' tastes and interests). After choosing relevant ads or keywords, its optional to customize referrals units that complement the look and feel of the site.

Steps to Follow:
1 . Select the ads you want to appear on your site

2. Users click on ads and perform a specified action

3. You get paid once the user completes the action.

Note: Its a Beta

Mobile Web Page

Mobile Web Page:

How to create a mobile web page?
Considering the display platform and formatting for mobile or PDA screens/resolutions mobile web-pages are designed using Mobile Markup Languages (MML) such as XHTML,WML, CHTML, PDA Complaint HTML etc.

Standards :
The World Wide Web Consortium (W3C) has started a Mobile Web Initiative (MWI).The goal of the Mobile Web Initiative is to make Web access from a mobile device as simple,easy, and convenient as Web access from a desktop device.

Mobile Web Page Advertising Options:
Google Adwords have an option of Advertising on mobile. These are short text ads, shown on mobile devices and you can connect your mobile web page or business phone to it.Generally these words are limited to 12 to 18 characters ( double byte characters may vary the limit)

Google Advertising Professional Exam Information

Google Advertising Professional Exam

The exam costs US$50, which is only payable by credit card and is a non-refundable expense. If you're paying in currency other than U.S. dollars, your credit card company will automatically convert this charge into the equivalent in your local currency. Once your exam is scored, your results will be emailed to you and will be available in your My Client Center within one to three business days. Also, you can log in through the ‘Secure Sign-In’ link to view your score reports.

Requirements for becoming a Qualified Individual ?
To become a Qualified Individual in the Google Advertising Professionals program, you'll need to accomplish the following:
Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.
Build and maintain at least US$1,000 (or your local currency equivalent) total spend for your or your team's My Client Center account during the 90-day period.
Pass the Google Advertising Professional Exam. We suggest that you take the exam after you meet the above requirements. However, you can take the exam at any time.
Please note that you must have met and/or be maintaining all requirements concurrently to become a Qualified Individual. So, if you have not yet passed the Exam by the time you reach the 90-day minimum managed spend requirement, you must still be maintaining that spend level (at least US$1,000 - or your local currency equivalent) when you pass the Exam.

What are the requirements for becoming a Qualified Company?
To become a Qualified Company in the Google Advertising Professionals program, a company must:
Have a billing and mailing address in a country where company qualification is available.
Employ at least two Qualified Individuals in the program. Individuals must be qualified under the main company-registered My Client Center account and not their own account. See the requirements for becoming a Qualified Individual.
Build and maintain the minimum 90-day required total client spend (spend requirements vary by country) for the company's My Client Center account.

How do I prepare for the Google Advertising Professionals Exam?
The best way to prepare for the exam is through our Learning Center. Here you'll find free, comprehensive training lessons which cover the breadth of the AdWords program. Each training lesson includes a set of AdWords topics that contain valuable information for becoming an AdWords professional, including tutorials and quizzes. We'll continue to update these materials as our program matures so you can expand your knowledge along with it.
We suggest you take training lessons in sequential order. Or, open training lessons on topics you are either unfamiliar with or want to learn more about. Because each lesson is self-paced to meet your personal skill level and learning process, you can skip between topics or end a lesson at any time. When you think you've mastered the concepts, register for the exam.

More information available at https://adwords.google.com/select/professionalwelcome