Thus Proved: SEO Is Not Just Content

This post exists aiming to crack the myth that SEO (Search Engine Optimization) is just about content and marketing of the content. Those who are advocating content marketing and believe SEO is all about text, images on the website and pages are thinking Wrong!

When you have an online business, your purpose is to make a profit, if possible big profit. However, if your website is not attracting the traffic that you want, then it is time that you take a closer look and study your search engine optimization. This could be the perfect time to have the SEO checklist with your SEO service company. Search engine optimization is not all about the content of the website. A website also needs the right marketing strategies. A website should not only be confined to its content and then optimized using relevant keywords.

 In order for a website to have the more visitors, they should also include the other marketing strategies such as onpage and offpage SEO terms, article submission that is done manually as well as linking and pagerank. When you own an internet business, you must be able to point the target audience that you want for your website. You must tell this to the SEO experts who are writing the website contents for you. Be aware of what is happening around you. As a website owner you must be aware of the latest trends in the internet. This is the best way of making your name in the social media while at the same time improve your ranking in the search engine. Whatever the purpose of your website, you maybe writer of a blog site or the purpose of your website is to sell products or services, you must be in sync with what is happening around the world. You should never be left behind because people are always looking for something new.

Online marketing is not only about writing SEO articles. You also need the help of niche directories for they will also help gain more traffic for your website.  You cannot do this alone if you are not an expert in this kind of things. You should hire the experts or web development service provider that are also experts in URL and codes. They must have wide experience on the usability and conversions. Usability is of great importance in driving traffic for this is measured on the ease of using the website. In simple words, this will answer why someone would like to visit your site or if they can find the information they are searching in the internet. The secret to success here is to provide the users with the information they and provide this to them in the shortest possible time.

Likewise, a good SEO service provider should be able to provide the website with the current trends, news, tools and even strategies that will lead to the success of the website. Once you have the advantage of the biggest resources of conversion optimization, the path to success is within arm’s reach. 

Google Testing option to block selected domains

Try this out, search for something in google, click on a result site, click the back button and come back to search.... You may be lucky to see a new option that Google is selectively testing

Block all website name here results

There is already a buzz around Google's latest Exact Match Domains (EMD) updates.

This seems to be a parallel test in progress pushed quietly :)

How to Measure PPC (Pay Per Click) Performance?

 The main advantage of Online Marketing over Offline or Traditional is the 'measurability' of investment and the Return on Investment (ROI). SEO (organic search) and SEM (Paid Search) are two vital pillars of Internet Marketing. Its been a constant debate which of these two is better - SEO or SEM? There is no direct answers as SEM is pinpoint advertising based on interest while SEO is all about Broad guidelines for a constantly improving performance. Whether the quality of SEO is better than SEM, depends on your SEO or SEM (also known as PPC, although not limited to) consultant.    
                                             
All of us know that, for a successful PPC (pay per click) campaign one should get a high return on investment.
A PPC campaign is quite costly and it does burn a pretty little hole in your pocket the first time. So, it's essential that you get it right in one go. The reason we spend big bucks on this campaign is that PPC is one of the most useful online marketing strategies available. There are several ways in which the PPC performance can be gauged. These are listed here. First up, the CTR (click through rate). It is based on the ratio between number of impressions and ads clicked. This gives an idea of how many are actually clicking the ads. 


Next up, CPV (cost per conversion). It tells us the average cost per conversion of each ad, and we can decide on our own which ad was successful and which was not. The 'bounce rate' and 'time on site' features tell us whether the ads are relevant to our website landing page and how interesting the site was, respectively. One of the best indicators, though, is the actual loss incurred in the PPC budget. The more the loss, the worse the
campaign. Our main aim with the campaign should be to incur no loss at all.