SEO Tips for Retail Website

Retail online websites face a lot of challenges in doing search engine optimization and consequently increasing sales. The number one problem that has to be dealt is the fact that retail websites handle various products from different companies. There is also the hurdle of repetitive descriptions of products to consider when optimizing the site for search engines.

Optimize content that is relevant to customers

The first step is therefore to ensure there is new educative content on the retail website at all times. Many online websites concentrate on selling products using the same description provided by the source company. As a result, many online retails have the same information which is not good for Google. There is therefore the gap created by lack of information that will enrich the customers buying experience. 

This can be done by:

• Adding frequently customers successes in the use of certain products on the site
• Having frequently updated blogs to provide new trends  in the industry
•  Have a section on the website on which you update the customers on the additional features of a product.
• Demonstration slides on how to use a product is an added advantage.

Select the hosting provider cautiously

• If your retail website is targeting customers in US for instance, having an IP address in that country will increase the website page ranking. You will therefore be able to generate leads that can be converted into sales in the targeted location.
•  Although a fixed IP address will cost you more, it is the best option for retail sites search engine optimization.
• Conduct an IP address search to make sure that it has not been black listed. There are lots of Domain tools that will help you to do a quick search.

Target the website traffic on the static

The most common problem experienced when optimizing a retail site for search engine is the frequent movement and addition of products. This means that new products are regularly added or removed from the website some even weekly. While the adding of new products contents is good for the search engine, the removal of existing products can be devastating to the page on search engine ranking. It takes some time before the new content is indexed on the search engine.

This is why it is important to direct traffic on static pages on the retail business website.  There is no better way for retail site owners than to have SEO on the products category pages instead on the specific products.

Top 10 SEO Myths: An expounded overview

 Birth of internet and the subsequent advent of online marketing have spawned varieties of illusions pertaining to the rankings of the website in the search engine listings.  There are scores of organizations affirming the customers about the authenticity to increase the visibility of the website within a short stipulated time period; however these stories should be taken with a pinch of salt. Demolishing the notion, experts opine that search strategies vary depending on the requirements and specifications of the clients. There is no magic wand which could accomplish the task in a jiffy, on the contrary it is extremely difficult to predict how the website would fair on those keywords which are niche and extremely competitive.  As a part of the Top 10 SEO Myths, achieving the number one ranking could be attributed to immeasurable factors like the quality of the products and services along with expertise of the SEO professionals responsible for enhancing the rankings. One might venture into a perpetual abyss dead ring to the boundless avalanche of perturbation due to the expurgated task of achieving the position among the highest echelons of the search engine.

Topmost page rank is not the dazzling peak of ecstasy:

 Webmasters are gung ho about the page ranking with the additive about its usefulness in the enhancement of the web traffic; however it’s only the tip of an iceberg because there are plethoras of other factors affecting the popularity of a particular website and eventual enhancement of business.

Google certifications: Essential criteria for culling the vendor

 It is a complete misnomer propagated by certain companies to attract the customers whilst as if they are authorized by the Google to be the best in the SEO industry. A candid admission by the experts states that there are no comparable accreditations from the Google manifesting the quality of the company, so any claims are akin to building castles in the thin air.

The bogie of Meta tags

 An oft repeated request from the clients about the Meta tag optimization is a common phenomenon however the irony of the fact stipulates that Google has discarded the Meta tags as the parameter to index the pages. There is a distinct shift in the paradigm in recent times from the search engine giant since the algorithm focuses more on the user experience than any other criterion when they visit the website.

Conning the Search engines to claim the highest rankings

 Top 10 SEO Myths include the lure of tricking the prominent search engines in assigning the top ranks to the website. Initially, it might work by introducing some of the keywords in disguise however the strategy would backfire if the plot is unraveled by the search engines. It would result in the blanket ban for the site and cause potential damages to the business from long term perspective since the link would be discarded by the crawlers for indexing. Organic SEO is the only saving grace for the users to obtain high rankings in the future.

Keywords are the magic key to success:

 Elders stated in the past “There is no shortcut way to success” and it is an unerring truth in SEO industry eliminating all the misconceptions in the process. Rebuking the Top 10 SEO Myths, one should focus on content instead of over peppering the articles with requisite keywords.

Google AdWords power the rankings

 In spite of the incessant denials by the Google about the direct effect of the Google AdWords on the organic search engine listings, the myth never seems to die away. More Google Ad Words would result in enhanced click-through which in turn will drive the traffic over a period of time.

Landing Page obsession:

 Instead of focusing on optimizing the landing page, one of the Top 10 SEO Myths, a company should devote equal attention to all the pages in a site, thereby improving the rankings.

SEO project for a site is unrepeatable:

 Akin to the conventional marketing, SEO doesn’t end for a particular website and requires continuous innovations from the experts to boost the online visibility of the clients.

Direct correlation between the rankings and the Earnings:

 Capturing the clicks and increasing the revenue is the primary motive and not the elusive rankings which might not guarantee sustained earnings.

This Month's Performance Report - Ranking Sense !

Top Queries from Search Traffic

The top queries driving traffic to RankingSense.blogspot.com from search engines. Updated monthly. (alexa)

Query

Percent of Search Traffic

1	tweeter ppc	5.23%
2	tweeter google ppc	3.98%
3	learn seo india blog	2.98%
4	google top keywords in india	2.96%
5	bookmarks online google flickr tweeter url	2.96%
6	top ten smo sites	2.96%
7	tweeter client ppc	2.67%
8	gmail clean and tweater	2.10%
9	tweeter tools marketing search	2.01%
10	top searched on google	1.96%

High Impact Search Queries for RankingSense.blogspot.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines.

Query	Impact Factor	Query Popularity	QCI
google ppc	9.09	33	81
learn seo india	7.47	5	40
learn seo india blog	5.65	5	30
google top keywords	3.59	18	53
learn seo	3.36	34	57
seo sem	2.83	36	52
seo india	2.56	49	71
and seo	2.50	8	50
internet marketing	2.47	56	82
seo training in india	2.36	15	58
tweeter	2.26	59	20
tweeter tool	2.13	16	67
social networking sites in india	2.09	20	39
web marketing	2.09	47	85
internet markeing	1.91	13	58
forum cms	1.89	22	75
top 10 social networking sites	1.86	27	35
marketing search	1.75	8	55
social networks	1.58	45	51
seo tools	1.57	53	62
pocket pc	1.53	49	49
top keywords	1.41	31	47
marketing buzz	1.39	14	53
internet markeing learn	1.28	5	100
seo ranking	1.25	29	66
social networking	1.25	49	56
top searched on google	1.24	8	10
free seo training	1.23	23	53
social media	1.16	53	63
social networking website	1.13	25	66

DNS and Search Engine Ranking

What is a DNS ?
According to DNS.net, "The Domain Name System (abbreviated DNS) is an Internet directory service. DNS is how domain names are translated into IP addresses, and DNS also controls email delivery. If your computer cannot access DNS, your web browser will not be able to find web sites, and you will not be able to receive or send email.

What does DNS contains?
The DNS system consists of three components: DNS data (called resource records), servers (called name servers), and Internet protocols for fetching data from the servers.
The billions of resource records in the DNS are split into millions of files called zones. Zones are kept on authoritative servers distributed all over the Internet, which answer queries based on the resource records stored in the zones they have copies of. Caching servers ask other servers for information and cache any replies. Most name servers are authoritative for some zones and perform a caching function for all other DNS information. Large name servers are often authoritative for tens of thousands of zones, but most name servers are authoritative for just a few zones. "

Bill Gates has once termed DNS as Short for digital nervous system while explaining the relationship in a hosting network.

For example, the domain name of India's premium hosting provider http://www.newfunda.com/ might translate to anything like 198.x.x.x and x can be anything depending upon your hosting, shared or dedicated.

Does change in DNS affects Google Ranking?
Its hard to judge in general, but if we consider our experience, then yes it affects (mostly lowers down in number of pages indexed for a particular period of time)
As Google is also a Domain Registrar himself, it has access to all the DNS entries and WHOIS data related to each domain.
Google's Patent Claims as:
"The method of claim 1, wherein the one or more types of history data includes domain-related information corresponding to domains associated with documents; and wherein the generating a score includes: analyzing domain-related information corresponding to adomain associated with the document over time, and scoring the document based, at least in part, on a result of the analyzing."

Ranking and Data Centers

Ever wonder why some sites come at the top?
Its because most of those results deserve to be there.But the amazing thing is why most of the site cant remain there for long time?
The answer is multi-folded:
1) Its upto the search engines ( considering Google here) how it crawls and index the sites.
2) It may be a factor that you may not connect to the same datacenter always.
3) Countrywise searches differ per extension
4) Its the competition that matters per keyword or phrase.
5) Unknown factors of page ranking.

Regarding the Datacenters:
Here is a list of Google Datacenter IPs ( only 50 of them are taken ) just to show how it may differ if you can receive data from one or the other depending upon the location and the time.Yes, Google updates ( or Google Dance as we see) show different and sudden results accross these datacenters sometimes.

1) 64.233.161.18
2) 64.233.161.19
3) 64.233.161.44
4) 64.233.161.80
5) 64.233.161.81
6) 64.233.161.83
7) 64.233.161.84
8) 64.233.161.91
9) 64.233.161.93
10) 64.233.161.95
11) 64.233.161.98
12) 64.233.161.99
13) 64.233.161.99
14) 64.233.161.100
15) 64.233.161.101
16) 64.233.161.102
17) 64.233.161.104
18) 64.233.161.105
19) 64.233.161.107
20) 64.233.161.115
21) 64.233.161.133
22) 64.233.161.147
23) 64.233.161.184
24) 64.233.163.19
25) 64.233.163.44
26) 64.233.163.80
27) 64.233.163.83
28) 64.233.163.84
29) 64.233.163.99
30) 64.233.163.100
31) 64.233.163.101
32) 64.233.163.104
33) 64.233.163.107
34) 64.233.163.115
35) 64.233.163.133
36) 64.233.163.184
37) 64.233.163.189
38) 64.233.167.18
39) 64.233.167.19
40) 64.233.167.44
41) 64.233.167.80
42) 64.233.167.81
43) 64.233.167.83
44) 64.233.167.84
45) 64.233.167.91
46) 64.233.167.93
47) 64.233.167.99
48) 64.233.167.104
49) 64.233.167.107
50) 64.233.167.115