Block all website name here
There is already a buzz around Google's latest Exact Match Domains (EMD) updates.
This seems to be a parallel test in progress pushed quietly :)
SEO SEM PPC Social Media techniques used for Search Engine Optimization and Online Marketing , Website SEO and internet markeing / promotion with keyword research & brand building buzz trends worldwide with an Indian Perspective.

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Google's Pay per Call Ads -
Google started testing pay-per-phone-call ads, since Nov '05 . The concept is to get more leads in terms of direct interaction of client with the advertiser.This online advertising model has an edge over the popular pay-per-click ads as results come quickly reducing a intermediate step of form fill up or enquiry generation online.
According to a news from CNN,
But as for now Google has kept his Pay-per-call on hold...for the time being may be..
Google ads that aim to get buyers to pick up the phone are on hold -- at least for now.
Instead, the company is focusing on other types of ads, including ads sent to cell phone users and pay-per-action ads.
Google GOOG wants to find new sources of revenue apart from its text-based pay-per-click ads. Pay-per-click has become a big hit with advertisers because they pay only when a consumer clicks on an ad.
But Google's attempt to include phone calls in its ad service hasn't been as successful. With pay-per-call ads, an advertiser pays each time a consumer calls the company after seeing an ad posted on Google or its partner Web sites.
With the sharp rise in Google's online marketing sales and also the earnings starting with a simple search box, many have found it as a acceptable success measure to get revenue at a lower operating costs with the search automation and simplicity in online promotion management.
According to a news,
SEATTLE (Reuters) - Microsoft Corp. aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the business said on Thursday.
The world's largest software maker currently trails Google Inc. and Yahoo Inc. in the $40 billion global online advertising market dominated by selling advertising alongside Web search links.
Read the Full story here.