Why User Relevancy Optimization (URO) Is The Way To Go

Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine optimization is the greatest machinery for your business to be relevant. In an online business, it is not only necessary that your product or the services are in demand by consumers. You must also be able to let the market know that you have this particular product and be able to reach them. SEO is the only possible way to reach your target market however, the question of optimizing for engines vs optimizing for user has always been debated upon. Some says that you should create the content for users and not for search engine.

Every websites faced with problem on how to get the attention of users among the many websites that are offering the same product and services. How will a website ranks higher in the search engine? Even if the website is new, it would need the help of search engines. Once the website is on the higher ranking, the chances of getting more visitors are very high. But then, there is always a nagging question on whether the SEO will focus on the user or in the search engine. What is user focus vs search boot focus is the usual problem that is faced by owners of website if they want to gain more traffic. Based on Google News, websites are always faced with this kind of problem. Many websites are classed by relevance but then news relevance is not doing well in the web. From the reviews made on SEO, a website gains more traffic if the site is made in such a way that it answers the needs of the users.

The search engine optimization professionals with expertise on the techniques on how to improve the position of the websites in the search engine know the importance of conversions over traffic. A website that has more relevance to the needs of the user has more visitors. Once a website possesses a good review, creates positive signals and social mentions, the site has greater chances of attracting more visitors.

The algorithms of the search engine are very sophisticated nowadays. There are so many factors that need to be considered. Since the competition is very stiff, SEO is the only tool so that there will be lots of traffic from the users. Relevant keywords play a very important role for the success of a website. Employing the online marketing experts that will undertake the search engine optimization would be a great help to any website.

Search pros, are the experienced guys in monitoring the relevance of seo for the purpose of making the business successful, getting leads and ultimately the 'profits' and ROI that every organization looks for.

Using Common sense SEO to avoid Over-Optimization Penalty

Google's series of updates: Google Panda, Google Penguin, Google Transition Rank Patent etc. have made a positive mark for quality and original content and also created a threat to online spammers.

The popularity of any brand/company these days is not just dependent on physical survival but has to survive over the Internet. To be more precise, a company is said to be doing good if its website is ranked better in Google search. Due to this, there has been tremendous stress on companies to maintain the content in their sites so that they are ranked well in Google searches. Hence SEO (Search engine Optimization) came into picture allowing websites to place keywords, links strategically over their site so that its rank is improved. As like any other thing, even SEO has limits and when the limit is crossed, there is a possibility that Google blacklists such sites. Google has its own algorithms to identify such over-optimization techniques done by the websites and has ways to penalize such sites.

There have been many updates done by Google to its search engine to identify the over-optimized sites and penalize them. These Google Algorithm changes resulted in more stringent rules to be followed by websites so that they don’t fall under the Google scanner. While Google Panda is targeted at identifying sites low on content and reduces the rankings, Google Penguin is aimed at reducing web spam. Both these algorithms can adversely affect a site if the over-optimization is not taken care. Most of the things can be handled just by applying common sense. Let’s go through few tips to avoid any such over optimization penalties…

1)    Authentic Titles:

This is a very basic and easy to follow tip. Websites rather than concentrating on keywords should put more emphasis on the meaning and authenticity. This not only improves the readability for the site but also attracts many viewers for its authentic content.

2)    Manipulative Internal Links:

Many sites as part of SEO try to improvise the rankings by placing many internal links that point to different locations of the same site. One can have internal links but need to be controlled and multiple internal links for the same anchor needs to be avoided. It’s known that multiple links pointing to same anchor will be counted only once while calculating the rank and further can get caught by Google Panda or Google Penguin due to the over-optimization techniques.

3)    Penalty Likely Sources:

This is one of the tough things that a website has to take care so that it doesn’t get penalized. Back links from other sites/sources, which are likely to be blacklisted by Google algorithms. Once the source is blacklisted, there is a very good chance that the sites back linking to these blacklisted sites will also get penalized. It’s advisable for the websites to avoid such back links especially to so called private link networks. These private link networks boast of many links that can be used but one has to be aware that such links are prone to Google penalties.

Latest Internet (SEO SEM ) happenings around the World!

Whats new in the internet world:

Google Flipper: A new offering from Google Labs which can make reading Google news a 'flip thorough' easy which some say is a virtual way to read.

Facebook going Persian : Social networking giant Facebook launches a Persian version site as Google unveils Farsi translation tool.

Enquiro Webinar: Rand Fishkin, CEO and Co-Founder of SEOmoz, and Danny Sullivan, Editor-in-Chief of Search Engine Land, will join the panel for Enquiro's final webinar in the BuyerSphere series on June 24th.

Other Panelists are:

Gord Hotchkiss - President and CEO, Enquiro
Ben Hanna - VP Marketing, Business.com
Mark McMaster - Senior Planner of Technology/B2B Markets, Google
Chris Golec - Founder and CEO, Demandbase

Blogger Ads: Now Blogger is showing advertisements on its own, till now it was upto the blogger to add a adsense plugin / tool for the contextual ads.

Google Nofollow tag issue: Google is known to have improved on the PageRank allocation ( passing the link juice) for outbound links with a no-follow tag. Now onwards it will not be that easy to maintain the link score with the new Google Algorithm coming into picture.

Delver : Friendly Social Search!!

One intelligent and "Friendly" search engine Delver.com is now taking the buzz all around. When I mention Friendly , it has a meaning and a match with the claims at Delver which says "Your friends know best." and thats true if you have a lot of friends ( talking about online connections).


The alpha version of this "social search engine" claims to deliver comprehensive Web search results ranked according to their social relevance to the respective user.

"Delver is designed to 'delve' into your online social graph to
generate search results gathered from your friends, your network and your
friends' networks, to help you find information more relevant to you as an
individual," said Liad Agmon, CEO of Delver. "We prioritize results based
on your network to make Web search more fun and meaningful, while enabling
you to discover others in your extended network who share common
interests."

Data Mining - the next search trend

Data Mining [also referred as Knowledge-Discovery in Databases (KDD) or Knowledge-Discovery] is the process of analyzing huge data mostly from databases from different perspectives and summarizing the patterns into useful information using tools such as clusturing, rules defination and classification.

This powerful tool used in extraction of information is helpful to understand behaviours and patterns for potential leads and better optimization. Analytics and search oriented firms ( such as search engines and web-analytics) use such algos to study patterns for relative data.

Data consists of facts, figures, numbers or text which is stored and processed by powerful multiprocessors with logical algorithms. Data mining allows users to analyze data from many different dimensions , categorize and summarize the relationships identified.

Search Engines, Stock Markets and all consumer related activities can be made intelligent and improve sales based on effective Data Mining techniques.