Google selling Performics to Publicis

Google is selling off its much controversial buy Performics ( the search marketing arm of $3.1 billion acquisition of DoubleClick) . This is a well expected yet essential more to confirm the trust of the online marketing firms as with doubleclick buy, some feared that their personal data and budgets were at stake.


Google was in a process to integrate planning for each of their products and business units. they recently said to have completed the process for the DoubleClick Performics Businesses, and then splitted into separate BU's ( Business Units) viz Affiliate Marketing and Search Marketing.

As they plan to sell the Search Marketing BU, Google still consider to integrate the affiliate marketing business into their existing operations, providing enhanced value and reach for affiliate advertisers. The main intention is to provide additional tools and monetization opportunities for ad-network publishers.


Now about the buyer, its the Publicis Groupe, a French advertising outfit, is the buyer of Chicago-based Performics SEM business. The deal is expected to close sometime in the third quarter of the year.Publicis is planning to strengthen its new VivaKi Nerve Center ad technology platform by purchasing Google's Performics search marketing division.

Drop Shipping : Ecommerce Marketing Funda : Explained

What is Drop Shipping or drop shipment?
Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to wholesalers, who then ship the goods directly to the customer . The retailers make their profit on the difference between the wholesale and retail price.

Scams :
envelope stuffing, chain letters, pyramid schemes, multilevel marketing, etc.

Ecommerce and Drop Shipping :

Auctions:

Many sellers on online auction sites, such as eBay, also drop ship. Often, a seller will list an item as new and ship the item directly from the wholesaler to the highest bidder. The seller profits from the difference between the winning bid and the wholesale price, minus any selling and merchant fees from the auction site.

Guidelines to protect yourself from home business scams (http://www.michigan.gov/cybersecurity/0,1607,7-217-34396-108704--,00.html)

Don't pay money to get a job. Never pay money to any company which promises to employ you to work at home.

Don't believe in immediate big profits the easy way. Home-based business is just like any other business; it requires hard work, skill, advertising, good products or services, and time to make a profit.

Avoid responding to unsolicited emails promising work at home opportunities. Many unsolicited emails are fraudulent and promise easy money only to trap you.

Research and decide. Find out everything you need to know about work at home. Research on companies you will be dealing with and find out about their agreement. Take your own time to decide.

Ask other people who work at home. Ask them if the company kept its promises.

Know the refund policy. If you have to buy equipment or supplies, ask whether and under what circumstances you can return them for a refund.

Understand your legal requirements. Some types of work cannot be done at home under federal law. Look for the nearest U.S. Department of Labor in the government listings of your phone book and get information.

Too good to be true. If something appears to be too good to be true, then it probably is.

How to Make Money From a Website ?

A .com stands for commerce in practical sense.
It means if you have a website , more probably you want to earn, in general essence of business.

Million dollar Question is , How to achieve that?

Two options for you :
1. Using Affiliate Programs:

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates are using the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing and to some degree display advertising. More on Wikipedia


2. Showing Ads : Using Third Party Banner Ads

How to Earn money via web advertising
Pay-Per-Impressions (PPI)
Here in PPI, you get paid on the basis of number of impressions (pageviews) of the specified ad/banner - the advertisement - on your web page. More the impressions more you get.

Pay-Per-Click (PPC)
Here in PPc, you get paid only for the clicks made on the advertisement shown on your web page. More the clicks more you get. Now a days intelligent online advertising shows relevant ads as per your page content, atlease Google Adsense does so for web publishers.

Pay-Per-Lead (PPL)
A practical approach to Return On Investment ( ROI) where you get paid once the lead is generated, say by filling up a form or filling up a survey for the advertiser. Costs higher than PPI and PPC models but more success oriented.

Pay-Per-Call (PPCall)
Similar to PPL, here in Pay-Per-Call approach is to get the Return On Investment ( ROI) when the advertiser gets a call from the visitor or who-ever is interested. Costs higher than all of the above models but more success oriented and if you are into a business of precious things and want to have a record of the phone number, this is the most suitable way.More the calls more you get. But tracking is little bit hard here as phones may directly go the advertiser.

Choose the best option that suits you, do let me know your experiences , all the best !!

Affiliate Marketing and Web Promotion

Definitions of Affiliate marketing on the Web:

This is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated.
www.internetworld365.com/Content/Pages/Glossary.aspx

Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products. Amazon.com, the book seller, created the first large-scale affiliate programme and hundreds of other companies have since followed.
www.adoofa.com/services/services_glossary.asp

A system of advertising in which site A agrees to feature buttons from site B, and site A gets a percentage of any sales generated for site B. It can also be applied to situations in which an advertiser may be looking for marketing information, rather than a cash sale. Popular among startups with very small marketing budgets.
www.expedite-email-marketing.com/internet_marketing_glossary_internetmarketingtermsdefinition.htm

Revenue sharing between two web sites. Affiliate site normally provide free advertising for an ecommerce site and compensation is based on performance ie sales, clicks, registrations, or a combination of all.
www.positioning-search-engines.com/glossary.htm

A risk-free form of advertising in which a company pays its Affiliate partners a commission for sales and/or leads generated through the Affiliates marketing activities.
www.webbloom.com/Help_Centre/Glossary/

A business relationship with a merchant or other service provider who allows you to link to that business. When a visitor clicks on the link at your site and subsequently makes a purchase from the merchant, you receive a commission based on the amount of the sale, a referral fee or a pay-for-click fee.
www.showtheworld.com/glossary.htm

A system of selling products or services in context over the Internet that allows online merchants to promote their goods or services within the content of tens of thousands of Web sites. Affiliate marketing allows merchants to pay their affiliates based on performance.
www.getrichfree.com/glossary_of_terms.htm

(also partner, pay for performance, performance-based, referral-based or revenue-sharing marketing) a revenue sharing partnership between a merchant and one or more affiliates, where the affiliate is paid a commission for referring clicks, leads or sales to the merchant website.
www.shareresults.com/about_us_glossary.php

Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).
en.wikipedia.org/wiki/Affiliate_marketing