Intellectual property rights and SEO: Today's relevance

What to Learn from IPR and Patent concerns if you are an Online Marketer?

Apple and Samsung are in cold war since long. Both are high tech industries offering mind-blowing and thought provoking gadgets such as smartphones, laptops, tablets and many more. These companies are strong competitor and leaves no stone unturned. Recently, everyone must have heard about Apple Vs. Samsung case. Samsung was observed to have dishonored and violated Apple’s trade dress in manufacturing smartphones that look clone to the iPhone.  Moreover, Samsung has also violated many of Apple’s software patent layering fundamental attributes of iPhone user interface. Apple is the first company on the planet earth who has introduced a touch screen mobile phone that features zoom in and out ability just by pinching fingers.Apple also keeps patents on few aspects of the screen scrolling behavior such as the specific way of scrolling display bounces when it is pushed too far.

Who win the battle?
Obviously Apple won the case and unfortunately, Samsung lost. Jury made the decision that Apple will be awarded with $1.5bn by Samsung for infringing Apple technologies, software and designs.Android OS (Operating System) has no doubt, made a tremendous entry in smartphone industry and has captured mammoth growing share of cell phone market. Google Android earnings are minimum and among android phone manufacturing companiesonly Samsung is enjoying huge revenues. Winning a billion dollar case from rival in smartphone game is no doubt, a gigantic win for the founders.  And the reality that the trades dress breaches upset Samsung’s production and distribution chain marks it a chief solid blow.

The jury foreman was 67 years old chief technology general of Multicast Labs naming Velvin Hogan. He got worldwide fame by designing web video technology and has deep understanding about US patent rules. Hogan after careful calculation reached to this dollar amount using his own calculations based on the fact that how much Samsung hurt Apple in profits from the sales of invading Samsung gadgets and adding the royalty total to attain a final fair number. Decision of the issue was taken after careful consideration of public and media and was inherently unbiased.He also made it clear that this decision was not made to hurt any party.

Understanding of IPR
This case has made it clear that the increasing popularity of internet and infinite amount of online workers and users IPR (Intellectual Property Rights) can be taken away effortlessly from the owner. Whatever might be the idea, innovation or product you present itcan be viewed and imitated within no time. Efforts should be made to keep all the trademarks, patents, copyrights and other intellectual property rights of your software, technologies and products intact and enjoy the sole proprietorship of your innovations and ideas. Moreover, it enables you to safeguard the originality and relish monopoly.

Understanding Intellectual Property Rights, Trademarks and Violation of Copyrights is a must for all Online Marketing Consultants - SEO, SEM, PPC, Social

Growing need of Mobile Marketing: Successful in long-term

The infiltration of handsets especially in developing countries is more when compared with the developed countries and that gives huge impetus on the escalating need of developing mobile phone promotional campaigns. Mobile Marketing can play a significant role in enhancing the online business to different territories and increasing your reach to larger target market. Undoubtedly, mobile phones are one of the most commonly used devices and it provides a unique platform for marketing campaign.

It is effectual to understand the huge market and mounting necessity of mobile marketing. The repercussion is that this can easily profound the advertising costs and business managers can acquaint information inexpensively. Newbie can easily acquire and ploy social media tricks and academic professors can use Mobile Marketing as a unique platform for teaching their students. There are very few corporate giants that have immense advertising budgets and they can easily meet the expense of online marketing. It is imperative that online marketing and promotional methods require $50 to $80 for a single keyword.

Moreover, a café or supermarkets can make use of mobile promotional techniques. This is one of the innovative techniques through which local restaurant can proclaim the special menu or supermarkets can inform the general public of on-going sales promotions. Online marketing companies can make use of this ground-breaking and pioneering modus operandi for notifying the general public with special offers, voucher codes and coupons. This is a modern and novel method of marketing and advertising that is economical and inexpensive.

In fact, it is a Herculean task to accomplish the similar domino effect through internet marketing. Online marketers have registered sky-scraping rates; they are soaring up to 95%. Any mobile salesperson can advise that this is an exceptionally inexpensive approach of marketing products and services. Having access to elevated conversion rates also implies high response. Marketers need to focus on planning and development of valuable and successful Mobile Marketing campaigns that can give affirmative and lofty outcomes. In true sense, mobile advertising can entail an enhanced and superior reaction from the public as by no means text messages can be collectively shared. This also implies that right individual would go through the text messages and not by yours other half or escritoire.

Maximum numbers of people move along with their mobile phones, this also implies that carefully planned and perfectly executed campaigns can bestow fruitful results within an hour. Online business corporations can disseminate mobile discount coupons to their regular clientele. Similar sort of efficacy cannot be easily pulled off through supplementary promotional techniques.

It is highly recommended that business corporations, expert and specialized marketers clinch to Mobile Marketing. In fact, this entire process is full of fun and excitement and you can easily learn few skills for magnetizing keen and fervent patrons towards your mobile store. Undoubtedly, this is one of the coolest and unruffled original methods of marketing commodities of different categories. Moreover, it is possible to design the creative mobile websites and instruct business giants with the positive and long-term effects of mobile advertising.

Top Mobile Search Keywords : 2008 data

Yahoo! Top Mobile Searches 2008

1. MySpace
2. Facebook
3. Craigslist
4. Movies
5. Weather
6. Olympics
7. The Dark Knight
8. Kim Kardashian
9. eBay
10. AIG

AOL Mobile Search Top Mobile Searches 2008
1. MySpace
2. AIM
3. iPhone
4. MocoSpace
5. Facebook
6. Craigslist
7. Weather
8. Free Ringtones
9. MapQuest
10. Match.com

Google Mobile Top Mobile Searches 2008 – Google India

1. orkut
2. yahoo
3. waptrick
4. gmail
5. games
6. katrina kaif
7. rediffmail
8. yahoomail
9. namitha
10. google

The Yahoo! and AOL lists have the following four terms in common:
1. craigslist
2. facebook
3. myspace
4. weather

Source : Brysonmeunier.com

Latest news about Search Engines | GYM

Blogger lands Google India in courtroom for defamation

The search firm Google India may trigger some new developments in the cyber law of India. The Mumbai based Gremach Infrastructure Equipments & Projects, which provides construction machineries to medium and large construction companies, has filed a defamation case against Google India for hosting a series of articles on its blogging site, campaigning against its mines in Mozambique. The Bombay High Court has asked the search firm to furnish information about the blogger in an interim order, reported The Economic Times.

Gremach, in its petition, said that a series of articles that amounted to a 'hate campaign' against the company were posted on Google's blogging site with a title 'Toxic Writer' between January and February.

read the full story here : SiliconIndia

T-Mobile to launch Google phone in October

San Francisco: T-Mobile is to launch the first phone based on Google's Android design Sep 17, in hopes that the new device will compete with Apple's iPhone, Wired magazine reported Friday.

The smartphone will be manufactured by Taiwan-based High Tech Computer, and will have a large touch screen that slides out to reveal a five-row QWERTY keyboard. The device, which will be called the G1, will sell for $150 to T-Mobile customers in the first week of launch before it is offered to other customers at a higher price.

Google developed the Android design to help it expand its successful advertising business into the increasingly lucrative mobile market. It released the parameters to an alliance of mobile phone carriers, developers and manufacturers earlier in the year.


read the full story here : SiliconIndia


Microsoft, Google and Yahoo sued for foetus sex selection ads
Published Friday 15th August 2008 09:02 GMT

The Supreme Court of India has issued notices against Google, Microsoft and Yahoo! for advertising products to select the sex of foetuses.

Sabu Mathew George filed the complaint against the three firms. He told the New York Times that the ads deliberately targeted Indian users. He told the paper 900,000 female foetuses are aborted every year in India. Modern techniques for checking the sex of foetuses, like ultrasound, are increasingly available to all classes in India.

read the full story here : TheRegister UK

Yahoo! Fire Eagle (Beta)

Its time for Yahoo! to launch a new product on the www.

Its Yahoo! Fire Eagle (Beta)
Fire eagle is a location-aware platform, can be used by users on internet and mobile. The API can be used to develop location specific mobile applications.

What is Fire Eagle?

According to Yahoo! The tool is of great use if you ( developer) Want to make your website or mobile application more relevant or responsive to a user's location? Or maybe you've found a way to capture user location and want to find cool uses for this info? By doing the heavy lifting for you and connecting you to a community of geo-developers, Fire Eagle makes it easier to build location-aware services.

The Open API tool (Fire Eagle) is of great help to the developers or publishers to gain location information about the end user.
Fire Eagle and the Fire Eagle Developer APIs:

Fire Eagle is a new service designed to make it safe and easy to build and use location-aware applications and services. It's a place where users can store and manage information about their current location that trusted apps and sites can update or access.

Fire Eagle exposes a rich set of web services that allow developers to write location-aware applications.

Update anywhere:
- Send updates from your phone
- Update from your favorite sites
- Do it automatically or manually

Choose what to share:
- You control your data
- You choose who to share with

Have fun on the web:
- Show your location on your blog
- Share it with your friends
- Discover cool stuff around you
- You choose how much to share

Fire Eagle is a mobile search application in the making and its upto the creativity of the developers to make a good use of it!

Tata forays into Mobile Social Media Marketing with JuiceCaster

Tata Teleservices disclosed its plans of being the first to launch JuiceCaster 6.0, a unified mobile and web social media application, in India. JuiceCaster 6.0 can be accessed by all Tata Teleservices subscribers as a downloadable application for BREW and Windows Mobile handsets.

JuiceCaster allows anyone with a camera-enabled mobile phone to create and consume rich media content from their wireless devices and the Web, and then automatically share it with their friends and family. JuiceCaster also automatically connects a mobile phone user’s pictures and videos with Web-based social networking sites such as MySpace, Facebook, and Orkut.

Announcing the launch of the service, Mr Pankaj Sethi, president, Value Added Services, Tata Teleservices Ltd, said: “Social-networking services have a vibrant uptake among youth audiences in India.” He further said that Tata Indicom Mobile Handsets will enable customers to remain updated and connected with their friends all day long.

Source: Telecom Tiger

mobile apps contest for developers

Mobile Challenge for the developers of Applications

Google Code Challege

Cool apps that surprise and delight mobile users, built by developers like you, will be a huge part of the Android vision. To support you in your efforts, Google has launched the Android Developer Challenge, which will provide $10 million in awards -- no strings attached -- for great mobile apps built on the Android platform.

How It Works

The award money will be distributed equally between two Android Developer Challenges:

• Android Developer Challenge I: We will accept submissions from January 2 through March 3, 2008
• Android Developer Challenge II: This part will launch after the first handsets built on the platform become available in the second half of 2008

In the Android Developer Challenge I, the 50 most promising entries received by March 3 will each receive a $25,000 award to fund further development. Those selected will then be eligible for even greater recognition via ten $275,000 awards and ten $100,000 awards.

Build Your Favorite Mobile Application

We welcome all types of applications but are looking to reward innovative, useful apps that make use of Android's capabilities to deliver a better mobile experience. Here are some suggested areas of focus to get you started:

• Social networking
• Media consumption, management, editing, or sharing, e.g., photos
• Productivity and collaboration such as email, IM, calendar, etc.
• Gaming
• News and information
• Rethinking of traditional user interfaces
• Use of mash-up functionality
• Use of location-based services
• Humanitarian benefits
• Applications in service of global economic development
• Whatever you're excited about!

full info here

What they say about .mobi

Google :
"Google is pleased to support mTLD in setting the standards that will define the future of mobile content, and most importantly, improve the experience of our users. Creating one mobile domain encourages content that is designed and optimized specifically to help users navigate the unique environment of the mobile world."

Microsoft:
"Ultimately, dotmobi will enable users to find predictable content and services from the businesses that provide them. This will have a major and significant impact on both the mobile and internet industries."

Nokia:
"Establishing dotmobi is an important milestone. Forming the joint venture company has helped to formalise the work that has been put into the initiative, and we look forward to seeing dotmobi domains benefit all mobile users."

Samsung:"Samsung believes that mTLD will enhance the mobile users' internet experience by providing a mobile friendly domain .mobi. We fully support and want to deliver beneficial products/service to the consumers in the mobile industry. By being a part of mTLD, Samsung believes that these goals can be achieved."

Ericsson:"A mobile top-level domain will bridge the gap between the internet and the mobile users, making content more mobile user friendly. The .mobi domain will simplify the Internet experience using mobile devices. By working across industries, dotmobi will cater for a continuous growth in mobile data and help bringing enriched services to mobile users."

Vodafone:"Vodafone has been a keen supporter of the dotmobi initiative from the very beginning. This new sponsored top level domain will greatly increase the use and discoverability of mobile Internet content and dotmobi sites will guarantee a high quality experience when accessing the Internet from mobile devices. The dotmobi domain will further fuel the growth of the mobile Internet, with more content and service offerings available around the world. This is a great step forward for the mobile Internet and will significantly enhance the consumers’ mobile experience overall."

Google in Mobile Social Marketing Hurry

Google starts the move , this time its mobile social networking, Rather than developing from the scratch, it has bought the mobile social networking firm Zingku,a site that offers a social network for mobile users.
Zingku is a mobile social networking firm, a unique site which provides social network for mobile users specially teens and youngsters.
Google said to have acquired certain assets and technology of Zingku on Saturday. The acquisition will trigger more from rivals Microsoft and Yahoo..

What can Google Do with your Mobile Data?

Google using mobile data?

In what to be called as the next gen of ecommerce using consumer data for specific advertising and targetting consumers something in line with MOSOSO ( Mobile Social Software) , Mercury news reports a unique field which is being explored by Google recently:

Google is working on a service to let mobile-phone users find and buy items such as ring tones, the Wall Street Journal said, citing unidentified people familiar with the matter.

The technology will allow consumers to use Mountain View-based Google to obtain lists of companies that provide the content they're seeking and links to where the products can be purchased, the Journal said on its Web site Monday.

Google and competitors such as Yahoo are bolstering their mobile offerings with services including maps and calendars after handsets outsold personal computers by more than 4-to-1 last year, according to researcher Gartner. Google Chief Executive Eric Schmidt said in May that the company's biggest growth opportunity is in mobile phones.

For the new services, Google is working with entertainment companies and smaller mobile-media providers to index material and make it available through searches, the Journal said.

Google's Youtube on Mobile soon !!

For those who are still waiting for the videos to get on Mobile, here is a good news.

According to Gulfnews.com :

Video-sharing website YouTube will be accessible by mobile phones in many parts of the world by next year, the website's co-founder and chief technology officer Steve Chen said on Saturday.

Speaking at a forum on the internet in his home country of Taiwan, Chen said that websites should provide richer content and greater mobility, enabling users to access such sites from anywhere in the world.

He said commuters on subways or buses are likely to access videos of between 30 to 60 seconds each, while people travelling on longer train journeys would probably go for files of up to 10 minutes in length.

Next Best thing is .... Think about it !!

Full Story here

Mobile Web Page

Mobile Web Page:

How to create a mobile web page?
Considering the display platform and formatting for mobile or PDA screens/resolutions mobile web-pages are designed using Mobile Markup Languages (MML) such as XHTML,WML, CHTML, PDA Complaint HTML etc.

Standards :
The World Wide Web Consortium (W3C) has started a Mobile Web Initiative (MWI).The goal of the Mobile Web Initiative is to make Web access from a mobile device as simple,easy, and convenient as Web access from a desktop device.

Mobile Web Page Advertising Options:
Google Adwords have an option of Advertising on mobile. These are short text ads, shown on mobile devices and you can connect your mobile web page or business phone to it.Generally these words are limited to 12 to 18 characters ( double byte characters may vary the limit)