Media Penetration : Audio Video Print Online

Mass media in India is that part of the Indian media which aims to reach a wide audience. Besides the news media, which includes print, radio and television, the internet is playing an increasing role, along with the growth of the Indian blogging community.

Media penetration as of 2003
	All India	Urban
Print	25%	46%
Terrestrial television	53%	80%
Cable and satellite television	20%	46%
Radio	22%	25%
Cinema	7%	11%
Internet	1%	3%

Source Wikipedia

According to the news at Alootechie.com,
ETV Network has launched ETVNetmart.com where advertisers can bid and buy commercial airtime on its channels. In order to take part in the bidding process, media planners, advertisers or agencies will have to first register themselves on the site.

ETV Network operates 12 channels — ETV Telugu, ETV 2, ETV Bangla, ETV Marathi, ETV Kannada, ETV Oriya, ETV Gujarati, ETV Urdu, ETV MP / Chhattisgarh, ETV UP / Uttarakhand, ETV Bihar / Jharkhand, and ETV Rajasthan.