Microsoft India has launched Microsoft Digital Advertising Solutions, a digital advertising platform that will provide display, rich media, contextual and video advertising solutions for its advertisers. The company has also announced the appointment of NDTV Media as exclusive sales partner for MDAS.
According to Microsoft, its digital advertising platform has already won four clients — Facebook, Equitymaster, HDFC Securities and Bollywood Hungama — in India. “The digital advertising platform simplifies the processes of advertising online and also provides advertisers an opportunity to reach to a diverse audience,” Rajnish, India head, MDAS, has been quoted by Business Standard as saying.
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