Google insights for search provide deep dive statistics for keyword searches via volumes, countries drilling to seasonal and geographic trends and not to forget its a category wise option.
Previously only Google Trends was available to get a "hint" of the keyword competition which was to get a general guessing idea, as 100% reliability was not assured, and cant be :)
Lets check the difference with both the tools :
Searching for : search engine optimization , search marketing
Google Trends gives a nice "crossing" graph, showing the trend of search engine optimization is giving up to search marketing over the years.
Search on Google Insights :
Now when the same keywords are searched for the "interest" in several years, a similar but simple graph is observed giving the output and winning to search marketing (keyword)
Drilled down to India + Maharashtra + 90 days span
Shows a wide graph, here the more you categorize and drill, you will get a deeper insight, as the name suggests and when used with commonsense, can be an effective tool in keyword analysis and research.
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