Those we are familiar with Overture ( Yahoo Search inventory tool) find this a bit similar (yet modified version). There are a lot of ideas one can get about keywords, related terms, stemming of keywords in SEO and also the relevant paid keywords per page / site.
With category based suggestions, Google's new kewyword search tool takes a digg at Hitwise, the industry leader in competition analysis.
For Search Marketers:
If you login to your AdWords account, you can explore a full list of keyword ideas customized to your website (typically excluding those already in your account).
The Search-based Keyword Tool provides keyword ideas:
* Based on actual Google search queries
* Matched to specific pages of your website with your ad and search share
* New to your Adwords account (typically excluding keywords matching those already in your account)
What is the Search-based Keyword Tool?
The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns.
Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren't necessarily based on your site.
How does the Search-based Keyword Tool differ from the Keyword Tool in AdWords?
The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.
How does the Search-based Keyword Tool generate its keyword ideas?
The Search-based Keyword Tool compares your website and current AdWords campaigns against actual, past Google search queries to identify additional keywords that might be relevant for your campaigns. The tool compiles a list of search queries relevant to your website that don't already appear in your AdWords campaigns.
With access to the actual terms your potential customers are using when they search Google for your products, you may have a better chance of reaching your target audience.
Does the tool take into account various keyword matching types before recommending keywords?
Yes. When compiling keyword suggestions, the tool takes into consideration exact, phrase, and broad matched keywords in your AdWords account, as well as negative keywords. By default, the tool is enabled to show you partially matched keywords as part of its list of ideas. This means that the tool will show you keywords that partially match broad match or expanded match keywords that may already be in your AdWords account.
For example, if you've designated tennis shoe as a broad match keyword within your AdWords account, the Search-based Keyword Tool may suggest tennis sports shoe.
You can choose not to show partially matched keywords by clicking + More filters and unchecking the box next to Partial matches to keywords in my account.
Is there a way I can see the top keywords across all categories - and not just those related to my website?
Yes. From the starting page (where you either chose your website from the drop-down menu or typed in a different website), click the Or see top keywords across all categories link at the bottom. You'll then be able to search for specific keywords or browse by category. Whether you search or browse, the results will encompass the top 800 most-commonly used keywords.
Get a full idea and start doing research at Google's search based keyword tool
Points to be noted:
1. Please also note that the Search-based Keyword Tool is currently in beta, efforts are going on to develop and improve its features to offer you even more functionality.
2. Google DOES NOT guarantee that these keywords will improve your campaign performance. They reserve the right to disapprove any keywords you add. You are responsible for the keywords you select and for ensuring that your use of the keywords does not violate any applicable laws.
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