Social - Political Awareness via SEO SEM : Case Study

After huge political success by Barack Obama in the prestigious US Presidential Elections 2008, which the world was observing, its India's general elections coming soon.

Here is a news from US Gov

Washington -- Electioneering changed in the 2004 presidential campaign when Democratic contender Howard Dean used the Internet as his staging ground and the public responded by donating time and money. Four years later, Internet fundraising has leapt ahead, with prospective Democratic presidential nominee Barack Obama enjoying particular success thanks to Web 2.0 interactive and social networking tools that enhance online community participation.

read the full story here

Now in India, this is what is catching an awareness online via Google India search engines and also on the blog content ads ( via adsense)



http://www.lkadvani.in, a nice looking and focussed website for the BJP leader was launched on November 8th 2008, happens to be his 81st birthday.
Tech savvy BJP ( Bharatiya Janata Party) is promoting their Prime ministerial candidate Mr. L.K. Advani in a unique way of Google Adwords ( Search and Content ) advertising.

Using the advance features of Google adwords keyword bidding, the site ad comes for the keyword bjp in sponsored searches as shown below:


Also one thing to be noticed is that, the site is being listed in sponsored searches for the competitor political party name ( congress) , thats intelligent online marketing :)

Lets do some SEO analysis of this Politial Promotion / Brand building / Awareness via website concept:

Here are the visitor statistics from Alexa.com


Tag cloud of the website lkadvani.in home page shows the content has given prime importance to keywords like "advaniji" , "bjp" and "2008" among others:


Meta tags on the landing /index page of the website shows there is scope for SEO optimization.
Here are the tags for reference:

As shown above the keyword "bjp" can be used more effectively in occurance, which will be beneficial to rank the site organically on top SERPS ( Search Engine Ranking Pages).

Disclaimer: The article writer is not associated / sponsored with the site and there is no intention to hurt any sentiments or create any mis-understanding. This is only an attempt to study and analyze the political campaign online as a case study via SEO / SEM Point of view.