New > Google's Automation rules for MCC (My Client Center)

Google, after the bid optimization tools intro at the campaign and account level, has taken a step further by introducing MCC Level bid / account management through rules.

Here is the new message displayed for the MCC account holders today:

This will not only save time, but will make things in snyc for all accounts. Ideal for those who are using similar themes and multiple clients with a common conversion objective.