Intellectual property rights and SEO: Today's relevance

What to Learn from IPR and Patent concerns if you are an Online Marketer?

Apple and Samsung are in cold war since long. Both are high tech industries offering mind-blowing and thought provoking gadgets such as smartphones, laptops, tablets and many more. These companies are strong competitor and leaves no stone unturned. Recently, everyone must have heard about Apple Vs. Samsung case. Samsung was observed to have dishonored and violated Apple’s trade dress in manufacturing smartphones that look clone to the iPhone.  Moreover, Samsung has also violated many of Apple’s software patent layering fundamental attributes of iPhone user interface. Apple is the first company on the planet earth who has introduced a touch screen mobile phone that features zoom in and out ability just by pinching fingers.Apple also keeps patents on few aspects of the screen scrolling behavior such as the specific way of scrolling display bounces when it is pushed too far.

Who win the battle?
Obviously Apple won the case and unfortunately, Samsung lost. Jury made the decision that Apple will be awarded with $1.5bn by Samsung for infringing Apple technologies, software and designs.Android OS (Operating System) has no doubt, made a tremendous entry in smartphone industry and has captured mammoth growing share of cell phone market. Google Android earnings are minimum and among android phone manufacturing companiesonly Samsung is enjoying huge revenues. Winning a billion dollar case from rival in smartphone game is no doubt, a gigantic win for the founders.  And the reality that the trades dress breaches upset Samsung’s production and distribution chain marks it a chief solid blow.

The jury foreman was 67 years old chief technology general of Multicast Labs naming Velvin Hogan. He got worldwide fame by designing web video technology and has deep understanding about US patent rules. Hogan after careful calculation reached to this dollar amount using his own calculations based on the fact that how much Samsung hurt Apple in profits from the sales of invading Samsung gadgets and adding the royalty total to attain a final fair number. Decision of the issue was taken after careful consideration of public and media and was inherently unbiased.He also made it clear that this decision was not made to hurt any party.

Understanding of IPR
This case has made it clear that the increasing popularity of internet and infinite amount of online workers and users IPR (Intellectual Property Rights) can be taken away effortlessly from the owner. Whatever might be the idea, innovation or product you present itcan be viewed and imitated within no time. Efforts should be made to keep all the trademarks, patents, copyrights and other intellectual property rights of your software, technologies and products intact and enjoy the sole proprietorship of your innovations and ideas. Moreover, it enables you to safeguard the originality and relish monopoly.

Understanding Intellectual Property Rights, Trademarks and Violation of Copyrights is a must for all Online Marketing Consultants - SEO, SEM, PPC, Social

Which software do you use?

When it comes to Corporate and Business deals/operations, most of us would agree that a licensed software is a must.
It not only affects the performance and lowering the downtime, but also boosts confidence while dealing with overseas clients and meeting the expectations.Especially the Marketing personel has to face the Music if any doubts raising the authentic software and the permissions are concerned. After all marketing ( online or offline) shows you how responsible businessmen and further citizen you can be.

Rediff News has some more info:
Illegal and unlicensed software installations continue to be a problem and source of revenue loss for software companies worldwide.

In fact, 55 per cent of the executives interviewed estimated their firms' losses at greater than 10 per cent of the total revenue, according to a recent survey by KPMG, the audit, tax and advisory firm.

The picture is grim in India too, with 50 per cent of the software in use being pirated.

Overall, 87 per cent of the executives claimed a revenue loss due to unlicensed use.

What's more, 77 per cent of those surveyed agreed with the International Data Corporation estimate that 35 per cent of the installed software is unlicensed, leading to an estimated $34 billion in lost revenue to the industry.

The solution to S/W Piracy and pirated software is the "Cost" which most of the individuals cant afford in Non-Advanced countries. Software companies want to take out the revenues spent in development and earn profit, thats obvious; but the customer focus is lacking here.If the price-value relationship is re-considered to the requirements of small business owners, its a definite possibility that the menace can be eliminated/reduced to a larger extent.
Yes we are also forgetting about Copyrights and IPR ( Intellectual Property Rights) here!

Media Penetration : Audio Video Print Online

Mass media in India is that part of the Indian media which aims to reach a wide audience. Besides the news media, which includes print, radio and television, the internet is playing an increasing role, along with the growth of the Indian blogging community.

Media penetration as of 2003
	All India	Urban
Print	25%	46%
Terrestrial television	53%	80%
Cable and satellite television	20%	46%
Radio	22%	25%
Cinema	7%	11%
Internet	1%	3%

Source Wikipedia

According to the news at Alootechie.com,
ETV Network has launched ETVNetmart.com where advertisers can bid and buy commercial airtime on its channels. In order to take part in the bidding process, media planners, advertisers or agencies will have to first register themselves on the site.

ETV Network operates 12 channels — ETV Telugu, ETV 2, ETV Bangla, ETV Marathi, ETV Kannada, ETV Oriya, ETV Gujarati, ETV Urdu, ETV MP / Chhattisgarh, ETV UP / Uttarakhand, ETV Bihar / Jharkhand, and ETV Rajasthan.

Search Engine in China facing Problems

Problems for Search Engines in China?

According to the news from Pandia
Several sites report today that Chinese ISPs are redirecting searches made on Google Blogsearch and other search engines to the Chinese search engine Baidu.

Some point to the fact that Baidu has a partnership with ISPs China Netcom and China Telecom to redirect all invalid (or blocked) traffic to Baidu.

(Others argue that the redirects are limited to forbidden terms.)

It seems that someone in the Chinese policy apparatus has decided that Google Blogsearch is too dangerous to be left to the masses. That makes sense, actually, as the blog search engine gives access to fresh news and less prominent sites that have not been marked and banned by Chinese censors.

Website Copyrights in India

Ever wondered how websites get their copyright?
How the © mark is legally allowed to put on your website?
How are you sure your website is copy right proof?
How to get a copyright for your site in India?

For all the questions arising please follow these steps:
1. Check your content\creative for which you want to take a copyright.
2. If you have original content, its of-course you have the rights and can claim as an Intellectual Property (IPR)
3. Checkout for a copyright office nearby.

India being a member of the Berne Convention of 1886 (as modified at Paris in 1971), the Universal Copyright Convention of 1951 and the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) Agreement of 1995.

New treaties were signed in 1996 under the auspices of the World Intellectual Property Organization (WIPO). These treaties are called the ‘WIPO Copyrights Treaty (WCT)’ and the ‘WIPO Performances and Phonograms Treaty (WPPT)’

The Copyright Office is currently located at the following address:

B-2/W-3, Curzon Road Barracks
Kasturba Gandhi Marg
New Delhi - 110001

References:
http://copyright.gov.in/