Million Dollar Question: PPC v/s SEO – Which is better?

PPC is the acronym for “Pay Per Click”. It is type of search engine marketing tool which has gained immense popularity recently. This has given rise to a debate - Which is a better option, SEO or PPC? Which one of them will yield better search results? Some of the experts of the web suggest that a combination of both the techniques should be used to get good results. The webmasters who are new to online marketing techniques suffer from a lot of confusion. A lot of questions go on in their mind and most of them are still unanswered. To answers the questions correctly, we should take a look at the pros and cons of both of the techniques.

The advantages and disadvantages of Search Engine Optimization are:
The most attractive thing about SEO is that you don't have to pay a single penny from your pocket in order to get listed in search result pages. The search engine does not charge you anything when you carry out SEO. To improve the quality of your website and get it optimized you have to simply follow some techniques, which can be done in many ways. The most important thing is to use good quality and informative content in the web pages of your website. If user comes on your website and spends time to read the genuine information, the value of your webpage increases. And once Google thinks that this web page is providing relevant information with some keyword, your website will be ranked high. The search engine spiders will also find it easy to scan through the website. The results will last for a very long period. The website will appear at the top of search engine results for a longer amount of time in the future.

Now talking about the negative side of SEO, the SEO techniques are very time consuming. There are many search engines that use a set of filters. These filters take such parameters like age of the website and age of the domain into consideration while carrying out the optimization process. So you have to wait patiently before you start seeing the actual results.

Pros and cons of PPC:

PPC is a new technique that is being adopted by most of the webmasters involved in online marketing if they want to get fast results. PPC is a bidding system, where you have to bid against other websites which are of similar type and are running PPC campaign. Like this you can get to the top of search page results that shows paid listings. For example you have a website for “e-books”. You have to place your bid for the keyword “e-book” so that your website appears on the top of the search result whenever someone searches using that particular keyword. Your relative position on the page will be decided depending on the amount you are willing to pay with respect to your fellow bidders. One thing you should keep in mind is that PPC campaigns are very tough to maintain.

So it is wise to carry out PPC for a very short time period and continue with SEO at the back end. Adopting both the strategies will help you get good results in the long run.

Why User Relevancy Optimization (URO) Is The Way To Go

Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine optimization is the greatest machinery for your business to be relevant. In an online business, it is not only necessary that your product or the services are in demand by consumers. You must also be able to let the market know that you have this particular product and be able to reach them. SEO is the only possible way to reach your target market however, the question of optimizing for engines vs optimizing for user has always been debated upon. Some says that you should create the content for users and not for search engine.

Every websites faced with problem on how to get the attention of users among the many websites that are offering the same product and services. How will a website ranks higher in the search engine? Even if the website is new, it would need the help of search engines. Once the website is on the higher ranking, the chances of getting more visitors are very high. But then, there is always a nagging question on whether the SEO will focus on the user or in the search engine. What is user focus vs search boot focus is the usual problem that is faced by owners of website if they want to gain more traffic. Based on Google News, websites are always faced with this kind of problem. Many websites are classed by relevance but then news relevance is not doing well in the web. From the reviews made on SEO, a website gains more traffic if the site is made in such a way that it answers the needs of the users.

The search engine optimization professionals with expertise on the techniques on how to improve the position of the websites in the search engine know the importance of conversions over traffic. A website that has more relevance to the needs of the user has more visitors. Once a website possesses a good review, creates positive signals and social mentions, the site has greater chances of attracting more visitors.

The algorithms of the search engine are very sophisticated nowadays. There are so many factors that need to be considered. Since the competition is very stiff, SEO is the only tool so that there will be lots of traffic from the users. Relevant keywords play a very important role for the success of a website. Employing the online marketing experts that will undertake the search engine optimization would be a great help to any website.

Search pros, are the experienced guys in monitoring the relevance of seo for the purpose of making the business successful, getting leads and ultimately the 'profits' and ROI that every organization looks for.

Knowing The Client Requirements – Way To Pitch For SEO Projects

Gathering exact client requirements is one of the vivacious portions of victorious projects. Although requirements were acknowledged to be much necessary in developing applications, it seems that a lot are still taking it for granted and not giving importance to it in a way that there are still no further or deeper elucidations on how these needs were actually needed. There were no progressions or methods developed to help innovate the process. Furthermore, Tech geeks/giants are commonly attributing it all on the clients who are also victims in this since they were not properly briefed on how this stuff works, and through this, even the most willing customer to undergo several processes to achieve success would still have to undergo deeper researches and additional loads instead of putting all of their time and effort all in the business. People from the industry of technology development should be responsible of being straight forward in specifying client requirements.

Aside from considering the resource availability, one business must as well have an in house expertise that will be responsible for explaining things and standing up or speaking legally for your business. These experts should be of enough knowledge on how they can defend their products from many questions and clarifications from the population. They must be trained well and are responsible enough to develop numbers and numbers of ways to be able to make reliable answers especially for the claims.

However, if triumph is the one you want to attain, then one of the paths you must go through with is the perfect SEO approach for achieving success. There are actually SEO game plans which may help a client make it up to victory. Sometimes it is on how you create the website for your business and on how you simply make it structured. Keywords and key phrases are also the secrets into a victorious business on the web. You basically need to put up good and useful key words and phrases which are easy to be searched and you would have to make certain that you put these keys on the proper places, or else, if these things would lack or exaggerate, there will be a tendency that you and your business will suffer from failure.

There are many ways on how you could improve and be of success on your business, however, you also need to be on hands and you must extend your range into a broader one to be able to achieve your goals. Being able to discover more ideas and techniques would not be a harm so you must try doing several things and crack on with different tactics.

Clustered Sitemaps: An Ultimate SEO Growth Tool

Most of us rely on the internet in searching for various things. It could be for school homework, projects, work related stuffs, or even just for personal purposes. Every single research idea has been made easier for us to catch because the sitemap does its job, and it aids us for stress-free web browsing.
On the other hand, many of still do not have any idea of what sitemap is. A number of individuals were still bugged by the questions “what is a sitemap?”, “what does a sitemap do?” or “Is a sitemap really essential for the SEO or Search Engine Optimization?” Well, all those questions will be answered in this article for further information about deeper facts about how we could have an easy access to several kinds of information about anything through the sitemap.

Sitemaps are actually the gradient of different topics and every researchable subject uploaded on the web which can be accessed by anyone. It makes exploring through the web and looking for certain information tranquil for us. To be more specific in giving us the idea that we need to look for, there are two types of sitemap; the HTML and XML sitemaps. HTML sitemap helps us to search the websites which contains the topics that we need to see. It is in bulleted form, so it will be so much easier to locate something that we are looking for. However, XML sitemap is much more convenient to use and far more helpful for the growth of search engine. This layout assists us to have a better experience in crawling on the websites effectively. URLs can be detected with XML, and the search engine can be more aware on different links of the webpage through this outline.

Google is one of the biggest search engines in the Web world, and we must admit, numerous people are in all fact giving all their trust in Google search. Nevertheless, if you are one of those who wants to share your knowledge about something, then Google has already came up to a certain solution to provide you with a laid-back process of imparting your thought through the net, and it is via Google webmaster tools and submission. Here, you would simply make a sitemap in an acknowledged organization ad you are good to go in submitting it in Google through Google webmaster tools where you need to sign up first to be a member. You basically have to provide them with a complete data – wherein you will be guided by Google – and the search engine will be able to identify your URL. Furthermore, it will be easier to get accessed with if you are going to submit the specific link.

At this instant that you already know the importance of sitemaps in getting deep pages indexed, then there will be no hindrance for you to be able to convey information to many folks around the globe, and it will be a lot easier for you to put to web all of the things you would want the world to know and discover – from facts to your own self’s opinions.

How SEO can help in solving Traffic - Quality Scalability Issues

A lot of web users (including webmasters and online marketers themselves)– if not all – at the present are hanging on all their researches, leisure pursuit and even jobs through online accesses. And what hinders us from having a laid back entrée to all our web-dependent purposes is the lagging and the slow undertaking of opening a certain website. This makes each of web users get fed up and be pissed off and blame it all on our internet provider. What we do not actually know is that there is more problem than what meets our eyes.

There are various applications which were born and are still being developed. Furthermore, these applications were in point of fact made up with frontend and backend limitations. The frontend is the one that is visible to us manipulators which actually shows the flexibility in user interface while the backend is the one which makes it work and which is more complex and complicated to deal with. It is the one at work behind the scene which is responsible for manipulating, developing and delivering the data of the applications to be seen by our naked eyes.

It may seem so easy for users to say that the whole kit and caboodle will be fine after a while, but as for programmers assigned to dose the teething troubles, it is more than just the server bandwidth and one of the eyed solutions is performance tests and system monitoring in consistent basis. However, that may not be all that is necessary to fix everything for the reason that the backend contains programs of huge extent which are not easy to get done with. It comprises with very sensitive data which are really vital in your application or business’ life. There could be a lot of experts who have interacted into this kind of problems, but please be reminded that there is no exact similarity between two or more things and circumstances at all times. This means that you cannot depend on how they have reached their way to find out the solution and be capable of succeeding with the tricky process.

However, you do not have to face this kind of situation if you will be able to avoid the problem. The SEO or the Search Engine Optimization is being observed to bring out the key or prevent scalability issue through sitemaps and via help of Google updates. Google, as what other search engines like Yahoo and MSN do, also created a solution to keep an eye to the stability of your website or application. They have come up with an easy to use service where you do not have to do anything but check it, because the system will be the one to make an update based on the changes or development that they have perceived.

Thus Proved: SEO Is Not Just Content

This post exists aiming to crack the myth that SEO (Search Engine Optimization) is just about content and marketing of the content. Those who are advocating content marketing and believe SEO is all about text, images on the website and pages are thinking Wrong!

When you have an online business, your purpose is to make a profit, if possible big profit. However, if your website is not attracting the traffic that you want, then it is time that you take a closer look and study your search engine optimization. This could be the perfect time to have the SEO checklist with your SEO service company. Search engine optimization is not all about the content of the website. A website also needs the right marketing strategies. A website should not only be confined to its content and then optimized using relevant keywords.

 In order for a website to have the more visitors, they should also include the other marketing strategies such as onpage and offpage SEO terms, article submission that is done manually as well as linking and pagerank. When you own an internet business, you must be able to point the target audience that you want for your website. You must tell this to the SEO experts who are writing the website contents for you. Be aware of what is happening around you. As a website owner you must be aware of the latest trends in the internet. This is the best way of making your name in the social media while at the same time improve your ranking in the search engine. Whatever the purpose of your website, you maybe writer of a blog site or the purpose of your website is to sell products or services, you must be in sync with what is happening around the world. You should never be left behind because people are always looking for something new.

Online marketing is not only about writing SEO articles. You also need the help of niche directories for they will also help gain more traffic for your website.  You cannot do this alone if you are not an expert in this kind of things. You should hire the experts or web development service provider that are also experts in URL and codes. They must have wide experience on the usability and conversions. Usability is of great importance in driving traffic for this is measured on the ease of using the website. In simple words, this will answer why someone would like to visit your site or if they can find the information they are searching in the internet. The secret to success here is to provide the users with the information they and provide this to them in the shortest possible time.

Likewise, a good SEO service provider should be able to provide the website with the current trends, news, tools and even strategies that will lead to the success of the website. Once you have the advantage of the biggest resources of conversion optimization, the path to success is within arm’s reach. 

Why keyword To Page Relevancy Is Important

If you would want to be like the blooming populations who are making money through a snap on their keyboards, then there are some fundamental things you need to know prior to doing it. Being a blogger or a writer for website contents, then you have to be familiar with some things and take note about certain ideas. It is easy to write and tap the spaces on your keyboard if you have great ideas, but no matter how amazing your idea is, that would still be in no use if nobody is going to read it. To help you in succeeding with your goal to speak your mind and impart your knowledge, you need to be acquainted with the fact that one of the most important stuffs that your post must be equipped of is the keyword.

Well, I have already come up with answers to some basic questions before you could possibly put them to words. But if in this instance, you feel like there’s no need for you to know a lot, and then you may stop scrolling. However, if you are willing to be a more effective blogger or web writer, then you certainly need to keep scrolling to have knowledge about the pre-requisites in achieving your aims.

What are Keywords?

If you would want to have a lot of visitors on your page, then you must come up with the best keyword possible which targets the most likely researched topic on the web. This shall be submitted on the Google webmaster tools to enable the search engines to absorb it and show it to the web visitors.

How to optimize for keywords?

People who are already experienced in this kind of activity have already mastered what to do or what to use as a keyword for their posts. However, most of them are still having a difficult time in coming up with the best, since they have millions and millions of competitors. In this case, numbers of people are even making researches and creating surveys to be able to know

which one really works. Sometimes, we think that we may look and sound brilliant when we use words which are unique, and which are not cliché. We think that deeper words mean better post, but that is just not the case. With website-related posts and blogs, often times, less is actually more. Less complicated words would mean more readers especially if you are trying to impart knowledge and facts. You always have to consider many factors such as the individuals from other country who may read your posts.

What is “relevancy of keywords”?

Keyword relevancy is the parallelism of your keywords with regards to the content of your post. You need to stay on track on what you really want to convey. The keywords that you may use must define the most significant message of your post. However, you still need to make a blissful flow of your post through the optimal keyword density in which you should limit the usage of the word that you are about to use. Some say it should only be 2% to 5% of the post because anything more than that will be considered a spam.

What are the benefits of having keyword relevancy?
Nirvana stage of optimization is:
Ideal keywords, ideal ad copy (if you wish to have contextual ads), landing page with relevant content.If this state is achieved, best ROI (Return on Investment) is guaranteed.

Every marketer (SEO, SEM, Social, Display) tries to reach the best proxmity to relvancy and all the best online marketing practices are designed around the same idea.

5 Ways to Check If Your Web Strategy Is Relevant

In today’s world, social media is working effectively as campaign or marketing tool. Nowadays, more people are drawn to the internet in search of products and services. Selling online and e-commerce is the trend inmost businesses. Online shopping is the biggest change in the history of social behavior that is why more people are drawn to this idea and make e-commerce as another source of income. With the right knowledge on how to gain website presence and your organizational vision, your online business could become popular.It would certainly be another source of income for you.

In order to reach your business goals when your business is online first, you have to search in the internet for relevant information and statistics that will help you in your business. Look for the trend or forecast done by the professionals on some companies that are similar to yours. Get the feel on how the market behaves on business like yours. Additionally, search the checkpoints for more guidelines from the web content. This has
a review site wherein you can check if the website or page has been satisfactory, not satisfactory or it should not be applied at all.

Make a roadmap if you are thinking of selling a product. You can start by searching in the internet about the product you have plans of selling. Develop short term and long term goals if you plan on launching your own business. This will show you if you will be able to reach a consensus on the needs required from you. Search in the internet and look at some websites that will attract you. Take note of the features that caught your
attention and be true to yourself if you will be enticed to buy from them. Record all the valuable features that attract you so that you can adapt this on your site.

Marketing mix which is composed of four marketing techniques such as product, price place and promotion are crucial in targeting the market. However if you are offering the same product, you can alter this to attract the attention of your market by brand revolution. The practice of branding the products would provide you a clear vision of where your business is going. Your vision in your business maybe short, as long as it is memorable and captures the heart of the public, the future of your business would be long live.

The last thing is to look for the marketplaces where they often sell sites like yours. Online businesses are sold on the e-commerce sites .From there, look for the business area that you prefer, what they offer and their selling points to their customers.

Live Blogging: Unique Tool for Social Media Promotion.

Live Blogging is solely keeping posted or creating articles about a certain on-going event. This is to keep the readers on track on what is actually taking place on a specific occasion. When done right, this technique could latch numerous bibliophiles and folks who want to be kept informed on an explicit juncture.

One of the man oeuvres that marketers foresee is the use of social media promotion. Technology is undoubtedly on the rise as days, weeks, months and years go by. Social media is not only about Facebook and twitter alone, nonetheless, there are still new other media that are being and will be given birth to. People are consistently trying to seek more than a few conducts on how to stay linked with each other. There is no hesitation as well that humanity these days are always being kept dispatched when it comes to the social media trends.

Many others are also clutching this opportunity to start a living. With a simple “retweet” and “repost”, information can be disseminated into a million of users in a very little time and effort. In addition, it is also one of the low-cost ways and means of publicizing a certain product. It is gripping into an industry with unrestricted marketing campaigns without anything to lose no matter what or how the public react.

Most of the people these days –either from rural or urban areas- are so much into Facebook and twitter, and here is where the marketers actually focus themselves more. Twitter and Facebook Promotions are only few of the leading media which could promote a certain product. Twitter allows a promoter to be very much specific about the campaigns and could be spread widely onto millions to billions of people just over and done with a “retweet” button. Hash tags may as well lead your promotion into a trending topic, and people around the world or the country could easily be familiar with it. On the other hand, Facebook could give you a far-reaching means to endorse your product. It allows you to post videos which would enable you to show your product further, and in a clearer view. It would as well enable you to display or demonstrate ways on how consumers could use the product. Marketers could as well spread the info about the products through sharing and tagging.

With the relentlessly refining technology, it has become so easy to access the internet no matter where you are and what you do. For this reason, bloggers could post photos of daily events wherein they could take photos when they’ve tried to use a certain product, and they’ve loved the result. They’ll put their analysis on blog and be able to inform people how useful the product was in no time. And acknowledge it or not, it’s already an advertisement without even breaking a sweat or spending any cent from a company’s pocket.

5 Ways to Analyse If Your SEO Is Going In The Right Direction

Marketers are persistently in hunger for the progress of their SEO- which in the first place enterprises unrestricted traffic to your website that can be a way in gaining leads and may as well rehabilitate into superfluous consumers. Nevertheless, it is a requisite for the marketers to have the accurate metrics in abode, and apprehend ways on how they could mark supple amendments to their day-to-day advertising deeds. It is a necessity that the marketers should unswervingly monitor the metrics.

On the other hand, marketers should first have prior knowledge in establishing a few vital reference point metrics. In point of fact, there are quite a few funded and honorary tools which may aid you in bringing the succeeding files together if you don’t have the command to handle these metrics.

1.    In the first place, you need to check the keyword performance and rankings aforementioned to any other metrics. You will be able to be aware on how fighting fit your website and mesh folios are when it comes to the classification in search engines for desired hunt terms. You must discern if your website is in a healthy status, or if you need better keyword ranking. It as well means that it is an essential for you to board the exact balance of Keywords. The extent of the piece you’ll need to craft around the duration that you have used to rank for it will greatly be governed by its keenness or through its striving level. The higher the term’s toughness evaluation, the hard-hitting it will be to rank it.

2.    Not only that, but then again, you could also bash from obliviousness about the figures or measures of how much mentions has your site had from the other locations on the web. If you don’t really have any idea on how to do this, then you may use more than a few supplementary tool to check these classifications.

3.    Correspondingly, you would as well want to monitor the quantity of distinctive invitees who hashed out at your spot from a bond on a quest device results sheet. Every day, every week, and every month, you are likewise committed in checking if the proportion of your web traffic comes from organic search. There are wide-ranging slope of rifle phrases that passers-by are using to be capable to catch onto your site, and how much organic traffic increase those terms drive. It’s a need for you to pay full consideration to which non-branded keyword phrases enterprise the most gradual traffic on your put.

4.    What is more, devouring into the knowledge about these significant baseline metrics, you need to tie the information altogether through a closer analysis. Knowing which search terms drives traffic increase, and which keywords do further lead capturing and customers.

5.    As a final point, you have to create contents which will pull off great numbers of inbound links around a specific keyword. If you want an overall growth, then dredge up that you must bring out renewed and search-friendly languages that are most frequently elapsed by a percentage of marketers.

4 Things to Learn From Your Competitors

Brands needs to evolve continuously, growth stops when learning and experimentation is not given as much importance as business development and sales. Applicable to new and old companies, including those having a strong brand presence online. History shows, having a big name on the industry at the present moment does not mean that you will stop studying and learning.

It is essential to continuously learn and nourish your prior awareness about the line of work, and to scrupulously direct you, the best learning place will be your competitor. You’ve read it right! When you’re out and you’re trying to ripen up a certain market, you do not simply concentrate on your consumers’ welfares, nevertheless you also pay further devotion on your rivals’ schemes.

The subsequent staples are some in which you need to bestow your emphasis to when it comes to dealing with your competitors’ systems.
1. SEO or the Search Engine Optimization is a bit complex matter to discuss and deal with. You’d have to master in utilizing this part to be able to control web traffic. Take a look at your competitor’s site and check the SEO best practices used by them. There could be a lot of techniques and easy-to-learn lectures which could help you in devouring knowledge about the SEO, however, you would only need those to learn about the basics. It would still be of grander help if you will have an access on how your competitors utilize it. Easily or not, you will be competent in gaining knowledge on how they turn out to be prosperous in exhausting it.

2. Constructing tutelages about your product is not what it merely takes to win the big world’s antagonism. And speaking of the “Big World”, we are now being globally governed by developing technologies. And so to speak, we need to go with the flow to be able to win everyone’s attention. As a marketer, it is a prerequisite to hit the books about what kinds of technology and navigation are most effective to be used. You are required to know your rival’s patterns when it comes to successful technologies to be utilized.

3. As a healthy opponent, you need not only to keep tracked on the challenger’s online activities, but you also have to be aware on what they do off-page activities. It is vital to keep posted about you rival’s undertakings, and it means that you ought to sort out extra hard work to be able to lead on through the competition.

4. Anyone who tries to win the responsiveness of every single person in a population would do every solitary ways to clasp it. Take it to consideration that your opponents are creative enough to think out of the box special events and marketing ideas in order to generate schemes where human race would surely indulge in. Yes you could be creative, yet, this is still another factor that you need to follow through. You have to be aware on how they can make people happy. From that, you will be able to provide another idea or even a better one correspondingly.

Top 5 Reasons Why An SEO Should Know More Than Just SEO

Search engine optimization is considered to be the most effective way for your website to be optimized. This is a process wherein the content of your website will easily be recognized and get the attention of the search engine. This would involve changing the text, correction on website navigation, coding & User Interface design and suggestions for URL. This is not a simple process however, once the on and off pages are optimized, it will lead to high ranking in the search engine leading to more traffic for your website. If SEO is done properly, the website owner can enjoy long term period of advertising their business.

Since SEO is one of the most effective tools in marketing online business, there are five reasons why you should know more about it.

1. Provides Visibility 

When your website is optimized, it will be easy for people to recognize your website. The search engine sorts websites in terms of content, relevance and URLs. Additionally, by using the right keyword, you can interact with the viewers and there is a great chance that search can find your website.

2. Recognizing Your Brand

If the website gains lots of impressions from the target audience, it has the ability to facilitate the awareness to the brand you are marketing. Without you knowing it, when your website is on top, it creates an indirect brand building. This strengthens the brand of product you are marketing. SEO will make this happen for it will improve your placements in the web. Once you are on top, there is a great chance that you will have lots of followers.

3. Stretches Your Budget 

Advertising the product is a costly expense in any business. There are times that your business does not have enough funds for advertisement that is why they resort to cheap forms with less effectiveness. With your online activities, you would only need good content, keyword, effective links and social media. This will save you from resorting to expensive advertisement. What you have to do is to look for someone to do some offline activities like writing the web content for the website.

4. Put Value To Your Site and Be On Top

The search engine optimization is capable of bringing potential customers to the website whenever the searcher looks for product knowledge. If you are on top of the ranking, with billions of searchers who uses the internet every day, you will be prioritized. When your website is optimized, it will help others to find your website.

5. Platform That Works For You 

SEO and advertisement marketing are similar; they are used to look for customers. Online advertising relies on the data and still growing despite the gloomy economy. Paid search effect grows every year and advertisers get to spend lots of money on all forms of advertisement. However, once your website is optimized, you do not have to spend lots of money to be on top.

Love or Hate: Google and SEOs

SEO is a process that involves editing and shaping the page such that it shows up on the first page or first 30 search results for keywords that are related to the topic. This is very important as failure or the success of a webpage is purely based on the traffic towards the site and second is the matter it has. SEO’s main target is to increase the number of hits a website gets for keywords by putting up the content on it to the top of the search results. There are many companies online that provide SEO services. Getting the right one would be a bit difficult if you are doing it for the first time.

Google is the kind of company that continuously strive for end user search experience improvement. So, before putting forward the questions to Google services, it is well and good if you have idea on Google optimization. It is very simple as per the matter on the web page there will be few keywords that are used to search very frequently when compared to other keywords on Google. A particular page is optimized by obtaining the keywords and then using that to improve the count of the keywords of a web page. In general, Google just like in any other search engines, the count of the keywords decides the page position including factors like information, consistency and many more. This type of optimization is called on-page optimization.

Google SEO services use off-page optimization too. In this type of optimization, the content on the blogs, websites, etc are formed to link to the page that is being optimized. Google ranking manipulation is done based on the links that a particular web page has.  For that reason, if the page has more number of links, then there are more chances of it appearing on the top. Such type of services mostly depends on Social networking sites and Social media sites. These blogs, articles, videos that has content being optimized act as a method of free advertisements as posting videos, blogs and articles is free.

Every one of us by now knew that these SEO services can force the website business to any where further. However, there are many SEO companies online and also offline for you to choose from. But, is it really easy to find out the right service. In fact, any company with a good experience should be on a right track. It is only with experience that SEO services have detailed information of Google and things that work and things that do not work. There are few SEO services with good experience, but not have worked more with Google. It is always a good idea to employ an agency that has good Google experience as there are few differences that Google performs its searches from any other search directory. 

Few of the Google SEO services charge a huge amount for their services as they provide few extra services like web hosting, web content developing, etc.

How Offline advertising can support to online marketing

Almost all the businesses spend huge amount of money on advertising their business both online and offline to attract the customers. However, many of such businesses are missing the benefits of their advertising activities as they are not putting online and offline activities together.
If the online and the offline marketing are not integrated together, there is a chance of missing out the customers. For instance, if a customer comes across your advertisement without your company’s website, they will not be able to access the site and hence would look for another business.
Also customers may get confused if there is no understandable relationship between what they see on TV and display advertising data on your website. Here are few tips to make sure that both the offline advertising and the online marketing go together.

•    Your needs of online marketing must be similar to your offline rand. If your company logo is different on your website to that of the one used in brochures or in newspaper ads, people would not be able to identify your brand and you will lose your customers. Ensure that the colours and the logo are same throughout the advertisements.

•    The quotes or the messages that you add in your marketing activities, should be carried over into all of them. Your business slogan must appear on every marketing material that you make and messages from offline activities should appear on your webpage. Consistency is very important and make sure that you use same messages throughout your marketing.

•    Putting up the websites on every marketing activity is the best way to integrate both the offline and the online marketing. Put the name of the website on letterheads, business cards, brochures and in every single marketing activity you create. This increases the traffic on your website thus increasing your sales.

•    Every person in business talk about the keywords, as it is very important factor in marketing activities. To integrate both the offline and online marketing, use the same keywords that you used in your offline ads. This ensures that customers who see your advertisement and then search for something they read in it will be directed to your site.

•    The marketing activities should also have landing pages on your website for it to be successful. To fully combine offline and online marketing, activities that you run must be directed to a landing page. If a customer sees your advertisement having an offer, he or she can just type in the URL mentioned in the ad and is directed to the page that has offers.  If it is an effective landing page, you can generate more sales.

Social Media Plan for ICC T20 World Cup Cricket

Social media experts are planning for ICC T20 World cup cricket now a day as the rumors are dispersed about its initiation in social buzz. Test team of this year has been selected by the nominated selection panel and has been announced by the international cricket council (ICC) in Colombo. The jury was appointed by Clive Lloyd who is a batting legend of West Indian cricket team. ICC 2012 will be the 4th twenty20 tournament. This international competition will be held on 18th of September and 7th of October 2012 in Sri Lanka.

Schedules, venues, quads, teams, theme songs, etc. have been posted on the ICC website. 

Last three tournaments were held in South Africa in 2007, at England in 2009 and at West Indies in 2010 respectively and this year this tournament will be held in an Asian country for the first time. Lasith Malinga, who is a pacemaker of Sri Lanka team, has been appointed as ambassador of the whole event. Three out of the four groups will participate in the preliminary round according to the format. Indian team and England cricket team have been placed in the same group and they will be joined by the Afghanistan who is runner up of ICC 2010. The other three groups consist of cricket teams of Ireland, Australia and West Indies in Group A, Zimbabwe, Sri Lanka & South Africa in Group B, and Bangladesh, New Zealand and Pakistan in Group C respectively.

Right from creating interest, branding to selling ICC T20 World Cup (Srilanka) 2012 tickets online, social media companies around the world are trying to cash the opportunity. 

Booking time and official entry time have been finished but, social media is helping the fans to arrange entry tickets with extensions using multiple strategies and arrangements including developing campaigns and other innovative ways like organizations involved in event marketing online. Event marketing or event management companies basically administrate events by hosting, managing and selling the tickets. All arrangements related to the format have been made and it has been expected that next ICC twenty20 world cup will be held in Bangladesh in 2014. Cricket fans who want to know about ICC T20 venue, teams, tickets, squads, news, scores, highlights and live streaming they can visit official website of ICC where every information of teams with all statistics have been placed. 

David Richardson who is ICC chief executive has recently announced shortlist at the press conference. Sri Lanka will host all 27 matches throughout Sept-Oct 2012. T20 competition correlates future cricket tour programs offered by ICC. Qualifying rounds have been played at the beginning of 2012 in UAE.  These competitions are basically a blend of knockout and Robin Round. Teams are making efforts to beat the England who is ICC world T20 champions of 2010. The ICC champion trophy has grabbed the attention of all fans and they are making efforts to buy tickets to watch live matches.

Golden opportunity for online marketers (SEO, SEM and Social) to create content, news, press releases and product promotions around the big event of 2012. Let's not forget Hugh fan following for each team and country for this rapidly scaling event.

How Freelancers can get leads through SEO

Nowadays, all the businesses highly depend on the websites of their business. That time has been gone when a company has its website, it shows their professionalism, now, every business either small or big runs their website even people first create their website to make people aware about the mode of their business then they start their business. So, there is a great competition in the market in such close competition only one thing is  there which will help the owner to enhance the performance of their websites and that method is SEO, it is search engine optimization. With SEO you can increase the ranking and visibility of your website in many of the famous search engines.

For this purpose all the website owners hire the services of freelancer SEO. There are lots of freelancers who are providing their services in this field and what ways they are adopting for getting leads through SEO. Few of the most famous and best results giving processes are given below.

Branding: Through branding one can introduce his business in the market with a unique identity and name. Brand is a specific word about your business and a particular keyword plays an important role in SEO, it attracts more customers who search that specific word and Google will direct them to your site. Brand is the best way for increasing SEO of your site. Every business brand name is unique and specific to their services and products.

Self promotion: self promotion is the best way for the entire freelancer to get lead in their business. It not only brings projects to them but will also get different offers from other websites. You can promote yourself through different platforms; can make use of various tools to increase your SEO. Blogging is one of the best ways to promote yourself; it is the greatest platform to show your skills and can promote your blog through different techniques and tactics. There are various social networks which play an important role in the self promotion of any business.

Inquiry generation: this is another key way which helps the freelancers to get lead through SEO. Many of the freelancers provide qualified leads to any business for some specific amount of money. It is a term related to marketing. It is related to the inquiry of the product and services from the customers perspective and interest. One can get a lead of their site through various ways. These ways are very effective for all the freelancers who really want to get the pilot in their home based business.

These are the few best and effective ways which help all the freelancers to accomplish their work and get success in their freelance business. The main role of SEO is to send more and more potential 'buyers' to your site with relevancy.

Intellectual property rights and SEO: Today's relevance

What to Learn from IPR and Patent concerns if you are an Online Marketer?

Apple and Samsung are in cold war since long. Both are high tech industries offering mind-blowing and thought provoking gadgets such as smartphones, laptops, tablets and many more. These companies are strong competitor and leaves no stone unturned. Recently, everyone must have heard about Apple Vs. Samsung case. Samsung was observed to have dishonored and violated Apple’s trade dress in manufacturing smartphones that look clone to the iPhone.  Moreover, Samsung has also violated many of Apple’s software patent layering fundamental attributes of iPhone user interface. Apple is the first company on the planet earth who has introduced a touch screen mobile phone that features zoom in and out ability just by pinching fingers.Apple also keeps patents on few aspects of the screen scrolling behavior such as the specific way of scrolling display bounces when it is pushed too far.

Who win the battle?
Obviously Apple won the case and unfortunately, Samsung lost. Jury made the decision that Apple will be awarded with $1.5bn by Samsung for infringing Apple technologies, software and designs.Android OS (Operating System) has no doubt, made a tremendous entry in smartphone industry and has captured mammoth growing share of cell phone market. Google Android earnings are minimum and among android phone manufacturing companiesonly Samsung is enjoying huge revenues. Winning a billion dollar case from rival in smartphone game is no doubt, a gigantic win for the founders.  And the reality that the trades dress breaches upset Samsung’s production and distribution chain marks it a chief solid blow.

The jury foreman was 67 years old chief technology general of Multicast Labs naming Velvin Hogan. He got worldwide fame by designing web video technology and has deep understanding about US patent rules. Hogan after careful calculation reached to this dollar amount using his own calculations based on the fact that how much Samsung hurt Apple in profits from the sales of invading Samsung gadgets and adding the royalty total to attain a final fair number. Decision of the issue was taken after careful consideration of public and media and was inherently unbiased.He also made it clear that this decision was not made to hurt any party.

Understanding of IPR
This case has made it clear that the increasing popularity of internet and infinite amount of online workers and users IPR (Intellectual Property Rights) can be taken away effortlessly from the owner. Whatever might be the idea, innovation or product you present itcan be viewed and imitated within no time. Efforts should be made to keep all the trademarks, patents, copyrights and other intellectual property rights of your software, technologies and products intact and enjoy the sole proprietorship of your innovations and ideas. Moreover, it enables you to safeguard the originality and relish monopoly.

Understanding Intellectual Property Rights, Trademarks and Violation of Copyrights is a must for all Online Marketing Consultants - SEO, SEM, PPC, Social

Why there is a growing need of SEO consultants in India?

This is the period of globalization. Internet technologies and tools are developing very quickly. The term internet marketing is used in advertising the products on the internet. SEO (Search Engine Optimization) is an excellent tool that is used for internet marketing. Advertising the products by submitting articles is now a great tool for internet marketing.

With the internet marketing tools, business can be increased to huge heights. There are thousands of websites available on the web for you to attract customers for your brand. This can happen only if the look and feel of the website is good.

The controlling tool for internet marketing is SEO. India is using SEO as a tool for internet marketing of the products. Internet is the worldwide platform for both the sellers and the buyers. It also acts a midway for different scenarios of online communities.
Online buyers search for particular keywords. These keywords come up on the very first page of the search engine. It means both the online buyers and the online sellers are using platform of search engine to advertise their products and services.

Your websites can achieve high ranking in Google due to the efforts made by skilful professionals of internet marketing services. The next thing is that the website should be technically good. The best way to develop business is by submitting articles, blogs, press releases and social media forums.

Grouping of keywords is very important as it basically depends on the search done by the online users. It is the keyword that determines the ranking of the websites. SEO programs and keywords are the tools used by SEO in internet marketing.

As the websites traffic is increasing, the web sales and the profits are also increasing. This is where the SEO consultants are playing a major role in determining the internet economy. ‘Search’ is the most effective work out for marketing across the world. The global economies are working together through search as the secret to find a seller or the buyer is today the search engine.

All the sellers and the buyers have websites and they are using their websites to advertise their products. For your website to be SEO friendly and to appear on the first page a lot of consultancy is needed and SEO consultants come into place.

The advantages of hiring SEO consultant is that they know how and when to use the internet tools to attract the customers. With this, you can even control the search engines for your key terms. It can be done faster and the small business SEO is cheap when compared to the conventional advertising. Having a good SEO consultant helps you to be on the top of Google and Yahoo.

These consultants know all the techniques on how increase your outcome by providing SEO outsourcing in a professional way.

PPC and SEO - In-house or Outsource?

Over the time, Outsourcing Online Marketing activities (SEO, SEM, Social) has been a constant dilemma in the mind of the top leadership. On one side its the content ownership and secrecy of  data while on the other hand, its cost and resources management.

Particularly SEO ( the organic arm of traffic marketing) is largely popular and gives away a bigger chunk going to freelancers, while SEM ( Paid search marketing if we can refer) has been a agency outsourcing model if the internal team is not comfortable with resources and time.

   

Be it any small business owner in a B2B or a B2C market, all of them have worked hard to decide whether the internet marketing should be outsourced or should the in-house employees be hired to do the work.

SEO services are the services that are required to run business successfully. Today, there is need for every business to exist online. Having the business online is as important as having it physically. SEO has many practices that allow Google to find and index your web pages. SEO makes the work of Internet advertisers and online business holders easy and helps to build a good reputation; promoting their business predictions. Few of the practices used by the SEO consultants are link building, social media, and on-page and off-page optimization. These practices help to improve the chances of the search engines finding their web pages. 

The main idea of SEO is to increase the traffic to the websites. This can be accomplished by increasing the page rank of the web pages through SEO practices. The web page with a high page rank means that the web users are using the web site quite often and increases the traffic of that particular web site. Having attractive designs and good content on your website will make sure that the user logged in will not exit your website. Technical professionals and content writers also play a major role and are a part of SEO team. The main responsibility of the technical professionals is to design a website such that the web users will not have any problems when browsing your website. Content writers are those who write good quality content and make the users understand what the website does for their customers.  SEO outsourcing has become quite common these days and they are teams that are dedicated to improve your business online. 

If you just want to get the name and if your plan is clear within the next 2 years, then it would be good if you look for SEO outsourcing.  A good SEO company will mainly focus on SEO, email marketing, link building and PPC management. Based on the budget, you can decide which service suits you the best. 

When you hire in-house employees, you need to pay for training and also to retain them. At the time of induction, people need to be identified as per the specialized skills. For example Pay Per Click (PPC) Consultants. Even after spending a huge amount of money on the employees training, they are going to leave you and the company, unless you agree to pay them the best.

SEO Tips for Real Estate Website

Real Estate website's SEO, like all other search engine optimization works to increase the website ranking when a user key in certain phrases. Unfortunately many agents fall into the temptation of using the website development companies that claim to be experts in real estate SEO.  However, many times this does not yield much success due to the following reason.

• The use of same content on many real estate websites. This makes your site the same like thousands of other real estate sites and therefore will not rank in Google index and SERPs.
• Many web hosting companies will host your real estate site on the same IP address like other sites. 

Guidelines for successful SEO for a real estate website

• Google rank pages on the website:
• This is very important in increasing the visibility of your site on the search engine. The first step is to have unique keywords and titles on each page. For more results, make sure that one key word is used per page. All articles in a page should therefore focus on the identified phrase.
• Internal links is functional to the real estate site:
• This is the process of including an internal link to the pages to the other related content on the website. This is commonly overlooked but works for the search engine.
• Make sure that your content is relevant to the real estate users:
• Researched content will keep people on your site. According to research done, an individual looking for a house to buy will scan two to three sites looking for information. Even if your page is ranked top but does not have informative content, real estate buyers will click and go to the next. Well researched content will keep visitors captivated with your site increasing the search engine rankings.

How to make your Real Estate pages unique and optimized for SEO Top 10 rankings 

• Have real estate images on your pages. Your page rank will increase by the simple effort of adding real estate pictures. Make sure you include the key words in the description of the representations.

• The use of virtual tours is added advantage in real estate SEO. Developing videos that will show people the properties that are on sale will increase web ranking on the search engine and impress potential customers as well.

• Ensure that people are able to use the website. This would make people access your site pages more easily. Majority or real estate customers will shy away from complex sites. Having simple user friendly interfaces is very important.