Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts

Tuesday, October 16, 2012

Why keyword To Page Relevancy Is Important


If you would want to be like the blooming populations who are making money through a snap on their keyboards, then there are some fundamental things you need to know prior to doing it. Being a blogger or a writer for website contents, then you have to be familiar with some things and take note about certain ideas. It is easy to write and tap the spaces on your keyboard if you have great ideas, but no matter how amazing your idea is, that would still be in no use if nobody is going to read it. To help you in succeeding with your goal to speak your mind and impart your knowledge, you need to be acquainted with the fact that one of the most important stuffs that your post must be equipped of is the keyword.

Well, I have already come up with answers to some basic questions before you could possibly put them to words. But if in this instance, you feel like there’s no need for you to know a lot, and then you may stop scrolling. However, if you are willing to be a more effective blogger or web writer, then you certainly need to keep scrolling to have knowledge about the pre-requisites in achieving your aims.

What are Keywords?

If you would want to have a lot of visitors on your page, then you must come up with the best keyword possible which targets the most likely researched topic on the web. This shall be submitted on the Google webmaster tools to enable the search engines to absorb it and show it to the web visitors.

How to optimize for keywords?

People who are already experienced in this kind of activity have already mastered what to do or what to use as a keyword for their posts. However, most of them are still having a difficult time in coming up with the best, since they have millions and millions of competitors. In this case, numbers of people are even making researches and creating surveys to be able to know

which one really works. Sometimes, we think that we may look and sound brilliant when we use words which are unique, and which are not cliché. We think that deeper words mean better post, but that is just not the case. With website-related posts and blogs, often times, less is actually more. Less complicated words would mean more readers especially if you are trying to impart knowledge and facts. You always have to consider many factors such as the individuals from other country who may read your posts.

What is “relevancy of keywords”?

Keyword relevancy is the parallelism of your keywords with regards to the content of your post. You need to stay on track on what you really want to convey. The keywords that you may use must define the most significant message of your post. However, you still need to make a blissful flow of your post through the optimal keyword density in which you should limit the usage of the word that you are about to use. Some say it should only be 2% to 5% of the post because anything more than that will be considered a spam.

What are the benefits of having keyword relevancy?
Nirvana stage of optimization is:
Ideal keywords, ideal ad copy (if you wish to have contextual ads), landing page with relevant content.If this state is achieved, best ROI (Return on Investment) is guaranteed.

Every marketer (SEO, SEM, Social, Display) tries to reach the best proxmity to relvancy and all the best online marketing practices are designed around the same idea.

Thursday, September 27, 2012

4 Things to Learn From Your Competitors


Brands needs to evolve continuously, growth stops when learning and experimentation is not given as much importance as business development and sales. Applicable to new and old companies, including those having a strong brand presence online. History shows, having a big name on the industry at the present moment does not mean that you will stop studying and learning.

It is essential to continuously learn and nourish your prior awareness about the line of work, and to scrupulously direct you, the best learning place will be your competitor. You’ve read it right! When you’re out and you’re trying to ripen up a certain market, you do not simply concentrate on your consumers’ welfares, nevertheless you also pay further devotion on your rivals’ schemes.

The subsequent staples are some in which you need to bestow your emphasis to when it comes to dealing with your competitors’ systems.
1. SEO or the Search Engine Optimization is a bit complex matter to discuss and deal with. You’d have to master in utilizing this part to be able to control web traffic. Take a look at your competitor’s site and check the SEO best practices used by them. There could be a lot of techniques and easy-to-learn lectures which could help you in devouring knowledge about the SEO, however, you would only need those to learn about the basics. It would still be of grander help if you will have an access on how your competitors utilize it. Easily or not, you will be competent in gaining knowledge on how they turn out to be prosperous in exhausting it.

2. Constructing tutelages about your product is not what it merely takes to win the big world’s antagonism. And speaking of the “Big World”, we are now being globally governed by developing technologies. And so to speak, we need to go with the flow to be able to win everyone’s attention. As a marketer, it is a prerequisite to hit the books about what kinds of technology and navigation are most effective to be used. You are required to know your rival’s patterns when it comes to successful technologies to be utilized.

3. As a healthy opponent, you need not only to keep tracked on the challenger’s online activities, but you also have to be aware on what they do off-page activities. It is vital to keep posted about you rival’s undertakings, and it means that you ought to sort out extra hard work to be able to lead on through the competition.

4. Anyone who tries to win the responsiveness of every single person in a population would do every solitary ways to clasp it. Take it to consideration that your opponents are creative enough to think out of the box special events and marketing ideas in order to generate schemes where human race would surely indulge in. Yes you could be creative, yet, this is still another factor that you need to follow through. You have to be aware on how they can make people happy. From that, you will be able to provide another idea or even a better one correspondingly.