Why User Relevancy Optimization (URO) Is The Way To Go

Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine optimization is the greatest machinery for your business to be relevant. In an online business, it is not only necessary that your product or the services are in demand by consumers. You must also be able to let the market know that you have this particular product and be able to reach them. SEO is the only possible way to reach your target market however, the question of optimizing for engines vs optimizing for user has always been debated upon. Some says that you should create the content for users and not for search engine.

Every websites faced with problem on how to get the attention of users among the many websites that are offering the same product and services. How will a website ranks higher in the search engine? Even if the website is new, it would need the help of search engines. Once the website is on the higher ranking, the chances of getting more visitors are very high. But then, there is always a nagging question on whether the SEO will focus on the user or in the search engine. What is user focus vs search boot focus is the usual problem that is faced by owners of website if they want to gain more traffic. Based on Google News, websites are always faced with this kind of problem. Many websites are classed by relevance but then news relevance is not doing well in the web. From the reviews made on SEO, a website gains more traffic if the site is made in such a way that it answers the needs of the users.

The search engine optimization professionals with expertise on the techniques on how to improve the position of the websites in the search engine know the importance of conversions over traffic. A website that has more relevance to the needs of the user has more visitors. Once a website possesses a good review, creates positive signals and social mentions, the site has greater chances of attracting more visitors.

The algorithms of the search engine are very sophisticated nowadays. There are so many factors that need to be considered. Since the competition is very stiff, SEO is the only tool so that there will be lots of traffic from the users. Relevant keywords play a very important role for the success of a website. Employing the online marketing experts that will undertake the search engine optimization would be a great help to any website.

Search pros, are the experienced guys in monitoring the relevance of seo for the purpose of making the business successful, getting leads and ultimately the 'profits' and ROI that every organization looks for.

How Offline Website Optimization help Online Sales?

Most of the online business analyst and strategist under-estimate the power of offline channels which influence on the online buying behavior of the user.

A study conducted by iProspect partnered with JupiterResearch ( June 2007) to develop and field a survey to U.S. search engine users to gain a better understanding of how exposure to offline channels influences their search and purchase behaviour.

The study and the approach must be considered as a serious metric in judging how the online buying activities perform and webmasters and Search engine marketers who are now mostly dependent on online marketing should raise their view towards offline promotions. That is how a complete marketing action would take place resulting in sure shot success formula.

Here are some of the statistics :






Source : IProspect

Eye Tracking - A Behaviour Analysis Tool

If you are not using Eye Tracking as a real time user behaviour analysis tool, surely you are missing one important way to enhance the visitor experience and for an e-commerce site this can be a boon if used effectively.

Sample data collected by using visual location ( screen point) aids of net surfers, users in a lab or measurable observatory, can lead to amazing stats and can just point out what is working and what exactly is not working for you.

Example here from enquiroresearch.com shows the heat maps mechanism for what visitors prefer ( and obviously click) on popular search engines like Google, Yahoo and MSN.

The area which is seen mostly is a triangular shape and also known as "Golden Triangle". Golden Triangle shows why Organic listing is more important for visitors than the paid one !!

The next thing is analysis of the data, using the prime locations of heatmaps and then optimizing the website for the most advantages.

Experience may differ as per demography, season and recognition of websites but more data you collect, more closer you reach to a perfect trouble shooting stance.

New Google Analytics Report ( BETA)

More Visibility and more Tracking :

Google Analytics is back with its new Dashboard (Beta Version).
Reporting section is new and more on the usability point of view with specific tracking. I hope this comes from customer feedbacks !




Features newly added:
- Email and export reports: Schedule or send ad-hoc
personalized report emails and export reports in PDF format.

- Custom Dashboard: No more digging through reports. Put all
the information you need on a custom dashboard that you can
email to others.

- Trend and Over-time Graph: Compare time periods and select
date ranges without losing sight of long term trends.

- Contextual help tips: Context sensitive Help and Conversion
University tips are available from every report.

Website Analytics for your site

What is Web Analytics?
A tool or a software that collects data on web site using certain scripts to study users behavior and search patterns.Traffic reports and classification done using such analytics softwares help in better ROI (Return on Investment) as users interest and navigation can be interpreted in perfect sense.
More usability in website design and more products can be launched with the analysis of such data.

Popular web analytics softwares are:

- Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site

- Onestat.com Offers advanced web site traffic analysis software and a free counter for measuring visitor behaviour.

- ClickTracks.com Analyzer reveals website visitor behavior patterns. It reveals search engine queries and PPC ROI.

- Web Analytics and Web Statistics from WebTrends.com, the worldwide leader in web analytics. Accelerate your conversion rates and web ROI

- Statcounter.com offers a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats

How to use web based web analytics ?
Its simple, most of these analytics tools use a piece of script (javascript) which you need to put in the body (html tag body) on each page you want to observe. You are done!!