SEO Tips for Retail Website

Retail online websites face a lot of challenges in doing search engine optimization and consequently increasing sales. The number one problem that has to be dealt is the fact that retail websites handle various products from different companies. There is also the hurdle of repetitive descriptions of products to consider when optimizing the site for search engines.

Optimize content that is relevant to customers

The first step is therefore to ensure there is new educative content on the retail website at all times. Many online websites concentrate on selling products using the same description provided by the source company. As a result, many online retails have the same information which is not good for Google. There is therefore the gap created by lack of information that will enrich the customers buying experience. 

This can be done by:

• Adding frequently customers successes in the use of certain products on the site
• Having frequently updated blogs to provide new trends  in the industry
•  Have a section on the website on which you update the customers on the additional features of a product.
• Demonstration slides on how to use a product is an added advantage.

Select the hosting provider cautiously

• If your retail website is targeting customers in US for instance, having an IP address in that country will increase the website page ranking. You will therefore be able to generate leads that can be converted into sales in the targeted location.
•  Although a fixed IP address will cost you more, it is the best option for retail sites search engine optimization.
• Conduct an IP address search to make sure that it has not been black listed. There are lots of Domain tools that will help you to do a quick search.

Target the website traffic on the static

The most common problem experienced when optimizing a retail site for search engine is the frequent movement and addition of products. This means that new products are regularly added or removed from the website some even weekly. While the adding of new products contents is good for the search engine, the removal of existing products can be devastating to the page on search engine ranking. It takes some time before the new content is indexed on the search engine.

This is why it is important to direct traffic on static pages on the retail business website.  There is no better way for retail site owners than to have SEO on the products category pages instead on the specific products.

Link Wheels and Link Polygons for SEO

Link wheel is a commonly used strategy in internet marketing. Many websites find it very difficult to make to the top ten of the search engine. Link wheel and Link Polygons improves the web ranking on the search engine with much success. The idea used in Link wheel is to create some patterns of links that connect one website to another. The website to be promoted will therefore be linked in this network. Link wheel and Link polygon wheel are some of the advanced SEO building techniques used to increase the website ranking.

The links are created by between 12 and 116 blogs and micro sites in a given subject matter.   The process will require that one writes about 200 words in all the sites in the link.  All the articles should be original content. You will then link each of the sites to your targeted site for promotion.

What make these strategies very effective is SEO?

• The strategy commonly used in link wheel for instance, is to create the new blogs on such platform as wordpress, blogger and hubpages. All these are established on PR6, PR7, and PR8 which benefit a great deal form the search engine.
•  Only a single link is made from one site to another. This has the advantage of passing value of improved ranking across the sites.
•  All the sites with original content are linked to the targeted site making it an authority in the targeted topic.
• It is important to note that the links should not make to trick the search engine but should provide organic and natural flow of content from one site to another. Such as, when a person reads one page, more information is presented which keeps the reader engaged. This flow will be discovered by the search engine. Different websites will employ various ways of linking wheels and polygons. A number of people are increasing mixing different media site like social media, discussion boards, forums and video site.

Challenges of using the link wheel and link polygons

·         The time required to come up with very many original contents is the main difficulty in making the Link wheel work for SEO. For the website to achieve high ranking, the content has to be properly researched.

·         There is only danger when black hat technique is used to create the wheel linkages. This could cause a lot of damage to the parent website. The ethically formed links on the other hand will not be affected because of the quality information provided.

How to track SEO performance: Step by Step Guide

Online business is increasing at a very fast pace in recent times because of the inundation of large number of users on internet.  Varieties of tools at the disposal of users could usher in significant measurement of effectiveness through the SEO techniques. Statistics help to measure critical parameters against the benchmark and take corrective action to bridge the gap if any. Presence of the various tips is a blessing in disguise for the user who can continuously evaluate the performance of their website and enhance the listings significantly. There are numerous ways to accomplish the task and some of them enumerated below. 

A sneak preview of the Google link:

• By analyzing the veracity of the links, one could ascertain quality in an impeccable manner. One of the most important criterions is the number of links to the targeted website. It could provide an idea to improve the popularity by enhancing the quantity of inbound links. If the number of websites is large, it would go a long way in enhancing the visibility of an organization.
• Number of inbound links from the website could provide comprehensive information about the website. It is important to form a business alliance with the site to reach rich benefits in the future. Innovative ideas would be the key for success in joint collaboration.
• It is important to verify the popularity of the website comprising of inbound links to the targeted website. A good quality search engine optimization expert would try to find the tips which help the website to connect to a reputed inbound link. It would go a long way in repeating the feat without any hiccups. Prior to launching of the online marketing venture, it is extremely necessary for the users to understand the tips and strategies of the competitor so that they could incorporate them into the target web link.  Companies can search for competitors by using the keywords which also help the customers in obtaining information about the websites with inbound links to the business rivals. Suitable techniques could be formulated at a later stage to wean them away from the existing clients.

Google saved search: Creating new vistas of opportunities

• Users can set a keyword for the saved search so that they can get daily updates from the website. Interesting topics are delivered to the readers regularly.
• Latest news about the niches is provided to the users and enables them to write blogs on prominent social platforms using search engine optimization.
• Proliferation of new competitors in the market could reduce profitability because many companies tend to target the same niche. Therefore, persuading the competitor’s website to shift the target niche to increase the revenues is the key strategy of SEO for emerging as a winner. 
• By using the name in the search result, people can visit website and leave a comment to attract inbound links leading to an increase in the popularity of the target. The website continues to attract attention because people might post and indulge in discussion about the brand.

Google Analytics: Measuring the traffic:

·         The application is used by majority of the SEO specialists to evaluate the quantity of the web traffic directed towards the link. To differentiate between the spam and the genuine traffic at the website, people install the traffic analyzer at e sever to filter out the users who use java script for accessing the website.

Basic Tips about How to Set SEO Targets!

Setting SEO (Search Engine Optimization) Targets for any company which has outsourced the work to save cost is a really tough job. After all, its not just about keywords, or impressions or brand visibility. It's all :)

Setting targets, which in turn, includes setting an estimated amount of time in which we will obtain a certain amount of traffic. If we become too ambitious, we become impractical. We have to be reasonable while setting our targets and goals.

Getting the Ideas!
Consistency in setting those targets and goals is the key. A realistic duration or time frame goes a long way in building a proper SEO strategy. Setting daily reminders to remind you of your targets is a good way of keeping us active. To get an idea, we can take the help of all the SEO's we have as friends.

Process and Steps!
Don't fix monthly goals. Take baby steps, dividing the goals into daily or weekly targets that are easily obtainable. Rejoice in your successes. Take some time off when you get to your planned milestones.
Also, keep a track of your results and check back on your progress. This should keep you motivated. Make precise and clear goals. The best strategy is to work on one goal at a time.

And last, but definitely notthe least, learn from your mistakes and never get depressed over failures. Well, that holds true for life as well as for SEO!