8 Ways to Develop Newsworthy Content & Earn Trust

In today’s Internet age, “likes” on Facebook and “tweets” on Twitter determine a post’s popularity or even existence. If you want people to acknowledge your post, you have to write stuff which is like-worthy or tweet-worthy. So in order to make that happen, you have to make sure that your content is newsworthy as in the content which is worthy of making news.
Here a few ways you can achieve this:

1.    Facts: People want to hear about the latest happenings in society instead of what has happened ten years ago. Therefore in order to hold people’s interests, try posting stuff which contains latest information and update it accordingly.

2.    Opinion: Try to give your opinion on the important events in the society. This way the people who support your opinion will obviously notice you but the good part is that is the people who don’t support it will also notice you and give their opinion etc. making your post popular.

3.    Only popularity matters: Sometimes it is best to not care about the type of popularity you are receiving whether negative or positive. As long as your post is gaining fame, you shouldn’t worry about negative publicity. Be controversial. People love that. But be sure to post something of relevance.

4.    Innovation: be original in your approach. If you are innovative about your product and mix it up with current trends and info, other people will also post about it.

5.    Timing: certain issues should only be discussed when they are hot. Talk about taxes in May and budget in August. You should know when to post what as people will look forward to the posting about that topic.

6.    Interesting Information: Make your post interesting. First of all try to choose topics which are interesting in themselves so that whatever you write becomes interesting. In case you have decided to write on something seemingly boring, try to make it interesting by using comparisons, sarcasm or anything else which suits your style. The most important aspect will always be people wanting to read it and actually have enough patience to go through it.

7.    Using Videos: this is not possible in all of the circumstances but try to use it as often as you can. If even one person likes it and shares, it will spread like wildfire and will be more talked about than just words. You can be much more innovative through this and this way there is no limit to what you can achieve.

8.    Pictures: Uploading and sharing pictures is also a grand idea since people’s eyes will automatically go to the picture before the words. They are more comprehensive and this way even a layman will be able to comprehend what you are posting about. As they say “A picture is worth a thousand words” and so it will be if properly used.

These short tips if implemented with the Marketing Sense can make your approach talk of the time and get those “likes” and “tweets” you always wanted along with the Trust for your Brand.

9 Social Media Marketing Pointers To Change Your Business

If you have a business, you would like to change or improve or even start, today you will learn about a few social media marketing pointers for changing your business.

1.    You should always make sure that your page, blog or website is always up to date. Nobody will want to visit it unless it provides the current information about your business. Whether you have started some new business, a new discount of some kind, promotion or coupon, verify that it is mentioned on the website, blog or page.

2.    Many Facebook apps are available which provide you the opportunity of holding many contests. Nothing excites people for winning something in return for nothing. This way you can have a win-win situation in which both you and the customer is happy. In these contests however, you have to make sure your brand is visible enough for the customer to register it in his mind. If you won’t have a lingering effect on their psyche, everything will be a waste.

3.    Using of social media outlets is very essential. You can be rest assured that it is never enough. Though Facebook is the most popular, it won’t hurt to use Twitter, Myspace or Google + too as all it will do is earn you profits.

4.    Be yourself, show yourself. Follow this rule and you will not be disappointed. Just because of the fact that you are a businessperson, you don’t have to act all corporate. As a matter of fact, people will support you more if they can identify a face and a human touch behind your business.

5.    Listen to your customers. They are just laymen. They are taking time to invest in your page and being on social media. Their opinions can make you improve and make you better and different from the rest. Read their comments, look at their posts and on top of everything else take action on what you learn.

6.    Be patient. Yes it is hard to keep it when you are getting no offers, the social media marketing take time but once people start recognizing you, you won’t complain.

7.    Have a schedule. Make a time table. Keep a note of when you are going to post stuff and do it accordingly. Do not keep any work pending and slowly but effectively you will get the popularity you deserve.

8.    Online media keeps going through a change and is a dynamic entity. In order to survive here, you must change too. Do not cling to old methods just because of their comfort. New companies are entering everyday and it is a fact that you will not be able to compete with all of them. Be humble and do not overdo anything. Just post great content and you won’t go wrong.

9.    Collaborate with your competition and they won’t remain competitors anymore. Come up with ways by which both brands can benefit. You will get noticed more as now you would have become a bigger company.

Grow your Business with Social Media Now!

One of the biggest challenges that a small business faces is choosing the best medium of advertisement for their services and products. There are traditional mediums like television and radio that can be used to advertise the products or services. But the price of advertising in such platforms is very high. So it is not possible for the small businesses to afford that cost. A great many small businesses do not succeed and close down due to this reason. Many of them even quit the business. The main factor behind this is they fail to promote their brand properly and find it very difficult to attract customers. But the advent of social media has simply changed the whole business game. Now medium sized as well as small businesses have the opportunity to promote their products and reach the potential customers with the help of social media platforms.

You will see many instances where medium sized and small businesses have been outperformed consistently by their large sized competitors. They are able to do so because they have the capability of spending huge sum of money on advertising. If you take into account the overall budgets of big organizations you will come to know that the marketing budgets form a significant part. They go for relentless and continuous advertisements on radios and television channels. This brings them to a much advantageous position and none of the other competitors in the business can challenge them. This helps them to secure a very established position in the market. But social media has become a tool using which the medium and also the small businesses can compete with their bigger counterparts. You can already realize hoe social media has established its impact as a marketing medium.

Many people are unable to define the term social media properly. But most of the people are aware that social media is going to have an impact on their life in the near future in one way or the other. Social media is a technological term. It includes forums, online communities, social voting, blogs and social bookmarks. Before a small business goes to use social media it should clearly define its target market. It should also define its objectives clearly. The use of social media for the brand promotion depends a lot on the type of services and products the company is offering. You should understand that social media cannot be used by everyone to fix their problems. In case your business is suffering a downfall, social media is not the right tool to solve your problem. But it can help you to make a good marketing plan. If you think that your business is suffering due to problems in other areas, then try to get them right first.

You can use the top social networking sites to accomplish your marketing plans. Twitter, Digg, StumbleUpon and Facebook are among the most famous platforms that can help you build a good audience and reach out your products to more and more potential customers.

Get Killer Market Insights Through Social Media

There are many online promotion strategies that are being adopted by the marketers to promote their brands. The best among them is the internet marketing network. It is an online community where you can connect with other people in the market who share the same thought as you. Social networking websites provide you the perfect stage where you can form a relationship that is symbiotic in nature by linking up with others. This is a true fact because social market has become a global phenomenon in the present time.

Blogging can help you generate huge volume of sales leads. This will help you greatly in making money online. You can do this by following a very simple approach. You have to just join some of the major social networking sites. Then you have to create own community of online business internet marketing. You can also follow the network of your business rival to connect with the people in your niche. To get involved into each and every major conversation taking place in the social media websites is the secret behind online business marketing. To do this you have to post comments in the blogs that are operated by people in your niche, answer the emails, respond to every direct tweet and get involved in each and every tweet debate. Just doing all this is not enough. You should make sure that the contributions made by you are insightful. This will help you get loyal followers. If you have a good following or fan base then you remain assured that you will get comments from people in your blog posts. They will also tweet your posts. As a result your content will keep spreading. This will keep on increasing your fans and making money online will become a child's play.

Social marketing is being adopted by more and more small businesses. If you don't have good insights about this highly popular platform, you can destroy your chances of getting successful. Each and ever social networking platform has its own features. For instance the audience of LinkedIn is more affluent and mature. So if you choose Likedin as a marketing platform your strategies would be much different from those you adopt when you go for marketing in Facebook. You should always remember that the users of Facebook are less affluent and younger. You should not jump into social marketing just because your competitors in the market did. You should consider the psycho-graphics and demographics of social media sites just like you would have considered when you had gone for other marketing mediums. You can consider the following strategies to enjoy the benefits of this growing and powerful medium.

    You should use multiple mediums like video and infographics to reach your audience. This is because the users of social media websites are plugged into various multimedia outlets.
    Most of the firms use the same message on different social media platforms. This is a great mistake. You should always try to tailor your message.
    Social media is not a place where you can sell. You should use the platform to convince the audience that your product or service can make their lives better.

Following the steps blended with your own strategies can help you build a strong market using social media.

Facebook Makes You Grow Hit Among Internet & Mobile Audience

Facebook may be well termed as the mother of all social networking sites. It has somewhere near about more than 300 million customers according to the last count. It is expected that the number of Facebook users will grow rapidly at the exponential rate. You can adopt a great way to increase and engage your audience with the help of Facebook. To do this you can simply create a Facebook fan page. The Facebook fan page enables the user to connect and interact with the brand that they love. If you have a fan page that has sufficient amount of good quality content, then it will surely bring about improvement in your status. If the page is easy to navigate through then your value will be created. It is very easy to create a fan page. You have to just open the website of Facebook and follow some simple steps. Once you are done with all the steps, your fan page is ready.

Advantages of Fan Page Creation

The creation of a fan page has many advantages. The foremost advantage is that it will enhance your status as an expert in the relevant field. You can use the fan page in a great way to make your fans or customers aware about what is actually your brand are going through. Facebook doesn't pose any limitation on how many people you can mail simultaneously from your fan page. There is a great feature known as the update fans feature which can be used to send a message automatically to all your fans. The key for success is building trust among the people that follow you and your brand. Fan page can help you out to achieve this. Fan page allows the people to put their opinions. This is a very good way to build trust. If you do not where to go then starting a Facebook fan page can be a bit difficult task. This is not a very difficult task if you know the link to go to the fan page.

What you can do with the Fan Page?

Once you have created your fan page you should plan the next phase of action. You can do lot many things to increase the page's functionality. The simplest thing is to start a discussion. It will allow the users to actively participate in those discussions that are already running in your fan page. This is really a great idea. At the people are discussing about a topic that really interests them, they are also seeing your brand constantly. There is a discussion tab at the top of your fan page. If you click it a new window will open. You will be able to see the title and the comment section. If you want to talk about an idea that is controversial, then discussions are a great way.  You can tactfully put different topics for discussion. This will help you to gauge the power of your network. You can also keep yourself updated with the latest concerns and ideas. You should be very open when you discuss. You can also ask your fans what they want to talk about on your fan page. This help you pay attention to your fans and get the benefits. You can get great response from your audience and eventually attract fresh fans.

Engaging Closely with Customers through Social Media

Online destinations are developing at a very rapid space. This has enabled the common people to share information and communicate with their friends and families in a much more interactive manner. Not only the mass, but also the professionals are using social media as a platform to connect to other business associates as well as the customers. This has been acting as a driving force that is behind web 2.0. One of the hottest and most discussed technical terms these days is the social media. It has given organizations, both small and large to distribute content that is of very high quality. By the adoption of social media platform the organizations and companies can create communities and also opportunities that are entirely new. This will increase the chances of collaboration between the business organization and its customers.

Wikipedia is one of the most recognized and trusted information resources on the web. According to this highly esteemed website social media marketing is describes the effective use of social networking, blogs, online communities, or any other form of the internet that is collaborative in nature that is helping in building public relations, sales, marketing and giving much better customer service. The social media marketing tools that have become very common these days are Twitter, Facebook, Linkedin, Youtube, StumbleUpon, Digg and Flickr. There are also many other independent blogs that work on different subject matters. If we consider the term social media keeping in mind the context of internet marketing then it is actually the collection of different properties of the web whose content is not published by the direct employees of the property but by the users. For instance most of the videos that can be viewed in YouTube are not published by its employees.

So that you can capitalize the emerging trend in a well defined manner, you have to first develop a Social Media Marketing that is comprehensive in nature for your business. You can take the advantage of the current trends of media by developing and implementing a carefully planned social media strategy should be adopted. This can be well used to accomplish different types of objectives. It can include the action to broaden the reach of your service or product. To can also build a platform which can act as a place of interactive communication between your business and customers? Social media marketing can change the different prospects of your business like operations, management and communications. You can get extraordinary outcomes by applying the minimal effort. You can make an effective plan to increase the site traffic and awareness of your brand.

Social networking sites like Facebook and Twitter has fan pages for many organizations and companies around the world. There are also many companies in Europe and rest of the world who have only just started to incorporate the concept of social media marketing in their business. Companies are now gradually realizing that social media platform can really help them to build a strong customer base.

Virtual Platform: Playing Important Role through Various Social Media Platforms

Social media platforms can act as a very powerful tool to promote a product or service. Not only can this people residing in different parts of the world share precious information, ideas and thoughts with each other. Social media is faster than any other form of communication. It has a very far reaching effect. As it operates on the internet, it is sometimes referred to as a virtual platform.

Most of the people wonder why they need a social media platform or tool that is most effective. If you don't use a social media platform that is effective, your business or marketing campaign won't work well. One of the greatest features of social media is that it is capable of spreading your business like wild fire. Many people fail to use the far reaching powers of this wonderful platform in an effective manner. But virtual platform plays a very important role in expanding a business.

Facebook, Twitter and Linkedin are some of the most popular social media & networking sites. They not only help people connect to their friends and other people, but also help them to build a strong relationship with their target audience. Due to this reason companies and businesses organizations have started using this virtual platform to reach greater number of customers and expand their businesses.

Some ways by which a person or organization can use this virtual platform effectively:

•    It should be always remembered that things not going to work if someone simply opens up an account in a social network platform. The business or person has to continuously keep on posting information about the product or service. This will help retain the audience. Their mind will be also occupied with the thought of the product or service. If the audience does not get new content regularly, they will start luring away. If the marketer does not have time to do all this things, he can employ a social media consultant or even employ someone to do it for him.
•    The next thing that should be done to use the virtual platform effectively is to increase the number of followers. Adding new and fresh contents is not everything. If the network has fewer followers the results will degrade soon. The results are directly dependent on the number of followers.
•    The social media account for personal and business purpose should be always separate. No one wants to share personal information with strangers. On the other hand a business account should be accessible by the public in order to gain maximum exposure. The businesses account should be always given a professional look.
•    It is necessary to visit the business page daily. This can done using some tools like Hoot suite or Tweet Deck. These tools help a person manage several accounts simultaneously. One of the greatest advantages of using these tools is that there is no need of signing in and signing out several times. This will help the person in saving a lot of valuable time and use it in a better way.

Why Social Media is Need Of The Hour

Social Media has become a most popular “technical jargon” these days. The combination word connects Social life with media (marketing), which includes activities and technologies that enable the people to share their ideas and experiences with each other. People also get a lot of information from these social media sites. The actual meaning that lies behind the term is that “It is a systematic process of integrating social interaction with technology”. It also involves words, audio, pictures and video which are constructed in a proper manner. This can be appropriately termed as UGC or user generated content. The audio and video that are found in YouTube is an example of user generated content.

Social Media exists in various forms. It includes videos, images, blogs, online forums and wikis. Some of the technologies that lie behind social media are listed below:

•    Social Networks              (Facebook, Google Plus)
•    Blogging                (Word Press, Blogger, Tumblr)
•    Micro Blogging            (Twitter, Google Buzz)
•    Photo sharing                (Instagram, Pinterest, Flickr)
•    Instant Messengers            (Yahoo, G talk, MSN, Whatapp, BBM)
•    Video sharing                (YouTube, Metacafe )

The list can take few pages if we mention each and every portal of Social Media will be a big one if every technology is mentioned. The list of applications of social media will also be a big one. Facebook and MySpace are social networking sites, Flickr is used for sharing photos while YouTube enables a person to share videos effectively and Twitter facilitates networking and micro-blogging.

Social Media Marketing (SMM)

Another term that occupies a significant part of Social Media is Social Media Marketing. It uses the power of social media network to promote a service, content or product. One thing that makes SMM different from traditional marketing is that the marketer has to participate in a conversation with the audience. Social media can help you make a strong position in the marketplace if used effectively.

Many marketing professionals are not much aware about social media marketing because they are unable to control the social networks. If a person masters the basics of SMM, he can use its power for corporate branding or reputation management.

Why is social media becoming so popular?

Social media enables a person to reach out and connect to a large number of people with the help of technology. New features are added to social media everyday making it more and more powerful. It can help a start up business to reach a vast audience in no time. The cost incurred in doing the publicity is also very nominal.

Some factors that one must keep in mind while using social media to reach target audience:

•    One should always remember that the web is all about people. One should understand the preference, behavior and language of the people. One should keep an eye on the favorite online hangouts of the people.
•    Before going for social media marketing one must clearly decide whether he/she is going for testing the product or its marketing. One should clearly define the motive behind the actions.
•    One should also make an idea about the outcomes and what target he is looking forward to achieve.
•    One should also make sure about the technology he is going to use for the social media marketing.

Insights of Social Media Platforms

One of the hottest domains of the internet these days is the social media. These social networks are being used by affiliate marketers who operate online, use the social media effectively and extensively to promote their products and services. The big companies and organizations also use social networking to create awareness about the brand among the people. According to a study conducted by Nielson Research, social networking has been found to be the most popular activity over the internet. Its popularity is increasing exponentially and the reason behind is more and more people who are getting addicted to social networking.

You will be surprised to know that the social media has become most popular online activity and most popular Social Network Facebook has been ranked number 1 in terms of users leaving Google at 2nd rank now. It has been also found that almost two third of the total internet users visit social networking sites regularly. With the help of these social networking sites they can interact with people from all across the world. They can take part in conversations. People can also take part in projects in association with people who live in very far off places. Even the geographical presence of a person is no more a bar. This has established social media as a very important and powerful marketing tool. A person can use its far reaching effects to reach a greater number of audiences. One can showcase his product to anyone who is using social networking services.

Online marketers have started to interact with the customers through blogs or through social networking sites like Twitter and Facebook. It has been seen that they can manage their business in a much better way using these internet tools. They can also build a better brand reputation and awareness and the relationship with the target audience also becomes stronger. The users of a particular product or service get the chance to place their views. This increases interaction between the customer and the marketer. The person who has launched the product can use the suggestions and views to improve the quality of the product or service he is offering. In this way customer satisfaction increases. It is an amazing fact that the most of the social media users like to build a relationship with the businesses of their choice. A study conducted by Cone research and insights shows that about 85% of people who are using social media like to engage themselves actively with the businesses they like.

It is very evident that social media has gained such immense popularity within a short period of time. Most of the social media sites did not even exist 10 years ago. Then how did they become prominent so quickly? If you look at the history of online marketing, you will see that social networks are in existence for a long time. The existence of social networks dates back to the 1970's. It allowed people to exchange their thoughts and ideas. These platforms were known as usenets. These services existed even before the conception of search engines like Yahoo or Google. Thus social media is a huge development as it allows people to share information, ideas and thoughts.

Why User Relevancy Optimization (URO) Is The Way To Go

Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine optimization is the greatest machinery for your business to be relevant. In an online business, it is not only necessary that your product or the services are in demand by consumers. You must also be able to let the market know that you have this particular product and be able to reach them. SEO is the only possible way to reach your target market however, the question of optimizing for engines vs optimizing for user has always been debated upon. Some says that you should create the content for users and not for search engine.

Every websites faced with problem on how to get the attention of users among the many websites that are offering the same product and services. How will a website ranks higher in the search engine? Even if the website is new, it would need the help of search engines. Once the website is on the higher ranking, the chances of getting more visitors are very high. But then, there is always a nagging question on whether the SEO will focus on the user or in the search engine. What is user focus vs search boot focus is the usual problem that is faced by owners of website if they want to gain more traffic. Based on Google News, websites are always faced with this kind of problem. Many websites are classed by relevance but then news relevance is not doing well in the web. From the reviews made on SEO, a website gains more traffic if the site is made in such a way that it answers the needs of the users.

The search engine optimization professionals with expertise on the techniques on how to improve the position of the websites in the search engine know the importance of conversions over traffic. A website that has more relevance to the needs of the user has more visitors. Once a website possesses a good review, creates positive signals and social mentions, the site has greater chances of attracting more visitors.

The algorithms of the search engine are very sophisticated nowadays. There are so many factors that need to be considered. Since the competition is very stiff, SEO is the only tool so that there will be lots of traffic from the users. Relevant keywords play a very important role for the success of a website. Employing the online marketing experts that will undertake the search engine optimization would be a great help to any website.

Search pros, are the experienced guys in monitoring the relevance of seo for the purpose of making the business successful, getting leads and ultimately the 'profits' and ROI that every organization looks for.

Why keyword To Page Relevancy Is Important

If you would want to be like the blooming populations who are making money through a snap on their keyboards, then there are some fundamental things you need to know prior to doing it. Being a blogger or a writer for website contents, then you have to be familiar with some things and take note about certain ideas. It is easy to write and tap the spaces on your keyboard if you have great ideas, but no matter how amazing your idea is, that would still be in no use if nobody is going to read it. To help you in succeeding with your goal to speak your mind and impart your knowledge, you need to be acquainted with the fact that one of the most important stuffs that your post must be equipped of is the keyword.

Well, I have already come up with answers to some basic questions before you could possibly put them to words. But if in this instance, you feel like there’s no need for you to know a lot, and then you may stop scrolling. However, if you are willing to be a more effective blogger or web writer, then you certainly need to keep scrolling to have knowledge about the pre-requisites in achieving your aims.

What are Keywords?

If you would want to have a lot of visitors on your page, then you must come up with the best keyword possible which targets the most likely researched topic on the web. This shall be submitted on the Google webmaster tools to enable the search engines to absorb it and show it to the web visitors.

How to optimize for keywords?

People who are already experienced in this kind of activity have already mastered what to do or what to use as a keyword for their posts. However, most of them are still having a difficult time in coming up with the best, since they have millions and millions of competitors. In this case, numbers of people are even making researches and creating surveys to be able to know

which one really works. Sometimes, we think that we may look and sound brilliant when we use words which are unique, and which are not cliché. We think that deeper words mean better post, but that is just not the case. With website-related posts and blogs, often times, less is actually more. Less complicated words would mean more readers especially if you are trying to impart knowledge and facts. You always have to consider many factors such as the individuals from other country who may read your posts.

What is “relevancy of keywords”?

Keyword relevancy is the parallelism of your keywords with regards to the content of your post. You need to stay on track on what you really want to convey. The keywords that you may use must define the most significant message of your post. However, you still need to make a blissful flow of your post through the optimal keyword density in which you should limit the usage of the word that you are about to use. Some say it should only be 2% to 5% of the post because anything more than that will be considered a spam.

What are the benefits of having keyword relevancy?
Nirvana stage of optimization is:
Ideal keywords, ideal ad copy (if you wish to have contextual ads), landing page with relevant content.If this state is achieved, best ROI (Return on Investment) is guaranteed.

Every marketer (SEO, SEM, Social, Display) tries to reach the best proxmity to relvancy and all the best online marketing practices are designed around the same idea.

5 Ways to Check If Your Web Strategy Is Relevant

In today’s world, social media is working effectively as campaign or marketing tool. Nowadays, more people are drawn to the internet in search of products and services. Selling online and e-commerce is the trend inmost businesses. Online shopping is the biggest change in the history of social behavior that is why more people are drawn to this idea and make e-commerce as another source of income. With the right knowledge on how to gain website presence and your organizational vision, your online business could become popular.It would certainly be another source of income for you.

In order to reach your business goals when your business is online first, you have to search in the internet for relevant information and statistics that will help you in your business. Look for the trend or forecast done by the professionals on some companies that are similar to yours. Get the feel on how the market behaves on business like yours. Additionally, search the checkpoints for more guidelines from the web content. This has
a review site wherein you can check if the website or page has been satisfactory, not satisfactory or it should not be applied at all.

Make a roadmap if you are thinking of selling a product. You can start by searching in the internet about the product you have plans of selling. Develop short term and long term goals if you plan on launching your own business. This will show you if you will be able to reach a consensus on the needs required from you. Search in the internet and look at some websites that will attract you. Take note of the features that caught your
attention and be true to yourself if you will be enticed to buy from them. Record all the valuable features that attract you so that you can adapt this on your site.

Marketing mix which is composed of four marketing techniques such as product, price place and promotion are crucial in targeting the market. However if you are offering the same product, you can alter this to attract the attention of your market by brand revolution. The practice of branding the products would provide you a clear vision of where your business is going. Your vision in your business maybe short, as long as it is memorable and captures the heart of the public, the future of your business would be long live.

The last thing is to look for the marketplaces where they often sell sites like yours. Online businesses are sold on the e-commerce sites .From there, look for the business area that you prefer, what they offer and their selling points to their customers.

Live Blogging: Unique Tool for Social Media Promotion.

Live Blogging is solely keeping posted or creating articles about a certain on-going event. This is to keep the readers on track on what is actually taking place on a specific occasion. When done right, this technique could latch numerous bibliophiles and folks who want to be kept informed on an explicit juncture.

One of the man oeuvres that marketers foresee is the use of social media promotion. Technology is undoubtedly on the rise as days, weeks, months and years go by. Social media is not only about Facebook and twitter alone, nonetheless, there are still new other media that are being and will be given birth to. People are consistently trying to seek more than a few conducts on how to stay linked with each other. There is no hesitation as well that humanity these days are always being kept dispatched when it comes to the social media trends.

Many others are also clutching this opportunity to start a living. With a simple “retweet” and “repost”, information can be disseminated into a million of users in a very little time and effort. In addition, it is also one of the low-cost ways and means of publicizing a certain product. It is gripping into an industry with unrestricted marketing campaigns without anything to lose no matter what or how the public react.

Most of the people these days –either from rural or urban areas- are so much into Facebook and twitter, and here is where the marketers actually focus themselves more. Twitter and Facebook Promotions are only few of the leading media which could promote a certain product. Twitter allows a promoter to be very much specific about the campaigns and could be spread widely onto millions to billions of people just over and done with a “retweet” button. Hash tags may as well lead your promotion into a trending topic, and people around the world or the country could easily be familiar with it. On the other hand, Facebook could give you a far-reaching means to endorse your product. It allows you to post videos which would enable you to show your product further, and in a clearer view. It would as well enable you to display or demonstrate ways on how consumers could use the product. Marketers could as well spread the info about the products through sharing and tagging.

With the relentlessly refining technology, it has become so easy to access the internet no matter where you are and what you do. For this reason, bloggers could post photos of daily events wherein they could take photos when they’ve tried to use a certain product, and they’ve loved the result. They’ll put their analysis on blog and be able to inform people how useful the product was in no time. And acknowledge it or not, it’s already an advertisement without even breaking a sweat or spending any cent from a company’s pocket.

Social Media Plan for ICC T20 World Cup Cricket

Social media experts are planning for ICC T20 World cup cricket now a day as the rumors are dispersed about its initiation in social buzz. Test team of this year has been selected by the nominated selection panel and has been announced by the international cricket council (ICC) in Colombo. The jury was appointed by Clive Lloyd who is a batting legend of West Indian cricket team. ICC 2012 will be the 4th twenty20 tournament. This international competition will be held on 18th of September and 7th of October 2012 in Sri Lanka.

Schedules, venues, quads, teams, theme songs, etc. have been posted on the ICC website. 

Last three tournaments were held in South Africa in 2007, at England in 2009 and at West Indies in 2010 respectively and this year this tournament will be held in an Asian country for the first time. Lasith Malinga, who is a pacemaker of Sri Lanka team, has been appointed as ambassador of the whole event. Three out of the four groups will participate in the preliminary round according to the format. Indian team and England cricket team have been placed in the same group and they will be joined by the Afghanistan who is runner up of ICC 2010. The other three groups consist of cricket teams of Ireland, Australia and West Indies in Group A, Zimbabwe, Sri Lanka & South Africa in Group B, and Bangladesh, New Zealand and Pakistan in Group C respectively.

Right from creating interest, branding to selling ICC T20 World Cup (Srilanka) 2012 tickets online, social media companies around the world are trying to cash the opportunity. 

Booking time and official entry time have been finished but, social media is helping the fans to arrange entry tickets with extensions using multiple strategies and arrangements including developing campaigns and other innovative ways like organizations involved in event marketing online. Event marketing or event management companies basically administrate events by hosting, managing and selling the tickets. All arrangements related to the format have been made and it has been expected that next ICC twenty20 world cup will be held in Bangladesh in 2014. Cricket fans who want to know about ICC T20 venue, teams, tickets, squads, news, scores, highlights and live streaming they can visit official website of ICC where every information of teams with all statistics have been placed. 

David Richardson who is ICC chief executive has recently announced shortlist at the press conference. Sri Lanka will host all 27 matches throughout Sept-Oct 2012. T20 competition correlates future cricket tour programs offered by ICC. Qualifying rounds have been played at the beginning of 2012 in UAE.  These competitions are basically a blend of knockout and Robin Round. Teams are making efforts to beat the England who is ICC world T20 champions of 2010. The ICC champion trophy has grabbed the attention of all fans and they are making efforts to buy tickets to watch live matches.

Golden opportunity for online marketers (SEO, SEM and Social) to create content, news, press releases and product promotions around the big event of 2012. Let's not forget Hugh fan following for each team and country for this rapidly scaling event.

Social Media Marketing as a Career

With  the enormous growth in search volume, the thirst of knowledge and info highways, Social media has been gaining important like never before. More and more career opportunities in social media are opening up. From US jobs to India placement, social is ruling the world wide web. Some of the careers mentioned in this post are just a tip of the opportunity iceberg, please have a look.

The marketing field has changed a lot with the increase of social media sites like Twitter, LinkedIn and Facebook. Social media trends changed rapidly over the last couple of years and today companies are attracting users with videos, pictures, articles, tweets and anything else that has comments and creates a following. It means that these companies are looking for those people who know how to create online buzz.

There are many people who are in search of jobs and all of them are turning their blogging experience into new professions in social media. To get social media jobs, the candidate should have knowledge on computer technologies, marketing or copywriting.

The pay is also high in this emerging field. For full time, the pay ranges from $50,000 to lakhs. People get paid in this field for the experience they have in the past. A graduate who has just passed out may earn $25,000 as a social media manager, however if you are experienced in marketing, the pay would be about $80,000 per year; your company might move your responsibilities to social media marketing for the same salary.

Many organizations that offer social media services to big firms are appointing employees. Even then, the majority of the social media jobs are part time rather than full time. The advantage is that the rates paid per hour can be high; $200 to $ 300 an hour. The lowest rate that anybody should take up for this job is $50 per hour. Many of the people are charging $100 per hour. Social media courses help you to get certified in the field of social media marketing.

Here are few of the social media jobs and also the skills needed:

Blogger: Posting short articles with links of websites is now a common practice to improve the ranking of a website in search engines like Google. The hourly pay of a blogger would be in the range of $40 to $ 80. Many of the bloggers will have training in journalism, but those who enter this field will have their own personal blogs and they use them to try-out for commercial blogging jobs.

Online customer service rep / ORM : Many of the organizations study the customer complaints on the social media websites. An online customer service rep or online reputation management (ORM) executiveshould work hard to give quality service to their customers. Candidates with excellent language command and those who can explain well can get job in this field.

Social media marketing specialist: The job of a social media marketing specialist is to take the marketing resources from an existing firm and pass around successfully in all the social media channels available.

Social media strategist: This is the one of the top most jobs in the social media marketing. These experts know how to create social media marketing drives and they know how to plan their success. These strategists also manage social media teams in the bigger organizations. These are the professionals who put all plans together.

Today, there are a lot opportunities for SMO jobs, you just need to hit ‘search’

Social Media : How Internet Buzz had affected London Olympics 2012

Did you capitalize socially for the just concluded London Olympics 2012?

I've pointed out some points below that social media marketers should take a note of during any next big event/ opportunity.

The social community on the web today is different than that it was in the time of 2008 Olympics. The truth is that the London Olympics 2012 will be what some social media professionals are making as the first Social media games of its kind for the influence networking platforms are bound to have on its marketing, updates and information distribution. Social media is playing a major part in London Olympics 2012. Anything related to news, count of medals and back stories can all be found on these social networking sites. Majority of the people today are turning to these sites to get updates while at work. 

You can also check Olympic actions on Facebook. If you just Google in ‘Olympics 2012’ in the search box, there are lot of results that come up. Just by hitting the like option on facebook, you will get updates any time you need.

The Olympics are on the tip of every person’s tongue. Olympics coverage can also be found on websites like YouTube. NBC (National Broadcasting Company) has an authorized YouTube page that has highlights and videos from almost all the events. Social media effect is more on Olympics 2012.

The IOC (International Olympic Committee) has worked on the social media policies. These new policies are applied to the social networking sites like twitter and facebook. The social media policies states:

Rules for blogs and postings:

IOC supports participants to post comments on any social media network sites and also allow them to tweet at the time of Olympics. The participant can also do a personal posting or can write a blog.

However, these postings, tweets and blogs should be a diary type format and not in the role of a journalist. It means that the participants should not comment on their co-participants or should not report on the competition or should not disclose any confidential information regarding the Olympics to any person or any firm.

Sponsorship and marketing:

Participants are not allowed to do online marketing for their products and services on any of the websites. Also the participants should not enter into any restricted business contract with any firm regarding their blogs, tweets and postings on any of the social networking website unless they get an approved letter from their relevant National Olympic Committee (NOC).

Sponsorship around an Olympic content is not allowed unless permitted by IOC. And you should know few things if you are a social media marketer:

• ·     Each and every person must obey with Olympic Association Right (OAR) and London Olympic Association Right (LOAR). 
• ·       Products cannot be grouped together unless and until they have an authorized agreement directly or indirectly with the Olympics.
• ·         Do not take up any unauthorized marketing operation turning around the Olympics.
• ·         It is a must to provide correct facts and journalistic approach has to be followed to keep away from going against the rules and regulations. 

How SEO and Social Media Together for better Branding? Detailed procedure

Internet has proved to be a launch vehicle for modern enterprises that are making optimum use of the available tool to improve online visibility.  Technological breakthrough has made inroads into the online marketing strategies providing a definite link between the social media and the SEO. They work in tandem with each other to boost the ranking in search engine listings so that the companies improve their business prospects. Numerous utilities like the face book and twitters are inundated with the users who share opinions and perform status updates regularly. Using the back links in the blog on the social media platform is destined to drive the web traffic to the intended link. The search engine optimization techniques involve the usage of blogging to revive interest of the online users in the products and services of the company. There are some inherent strategies followed by the organization to make the aforesaid combination successful.

Strategies to Synergize social media and search engine optimization

• Integration of the social networking websites with the existing models of SEO is crucial in attracting the users to the target link with high quality content. Rather than deploying dubious techniques to gain high rankings, one can easily upgrade the subject matter related to the attributes of the niche being targeted by the online marketing experts. Advertisement on the social media is bound to gain attention from the users who are online for majority of their time. With persistent visibility and regular updates about the services, companies tend to generate useful business leads without any issue.

• RSS feeds sent to the users often comprise of the links which tend to increase hits at a particular website. An increase in the number of visitors is the prerequisite for a spike in the page rankings reinstating the popularity of the website. Creation of clean links through the clever use of comments on the postings could go a long way in enhancing the branding of a particular product.

•  Creating a community on the social media is a crucial strategy to develop the huge fan following since it will help to make the website famous among the target customers. Social content sharing will enhance the potential customer base of the company. Different promotional schemes pertaining to the products are regularly updated on the community page.  To make the links in the social channels more effective, one must implement SEO strategies to deliver perfect output. Followers of the link are the backbone for the products to achieve success in online marketing. Content should attract the users and must be vital to their requirements.

• Evaluating the importance of social links on various parameters like the number of shares and the topic to which they are pertaining could help to gauge the effectiveness of the online branding campaign. Search engine optimization with effective posts in the social media could be of great interest to the users, if they comprise of concise and targeted content. Social links could create awareness very quickly among large section of the users because updates could be tweeted innumerable times on twitter to increase awareness.
  

The Role of Social Media in creating a Brand

Role of the social media

The changes in the field of technology have given rise to quite a number of merits which are experienced through the use of this technology. The social media is one of the accompaniments of modern day technology. Social media has played quite a major role in boosting economies as well as enhancing communication amongst other benefits that come along for instance creating a brand. It is also quite notable that it also serves as a means through which businesses can be able to market their products as this media attracts quite a number of potential consumers. This therefore means that it is quite beneficial to those that interact with the social media in day to day activities. This therefore means that it is quite a good tool to embrace in this modern age and time when businesses are getting competitive where only the strong survive. It can also be used to create a brand which is quite a challenging technique which turns to promote businesses.

How to go about when creating a brand?

Creating a brand can be quite a challenging task and this is more so because a brand is quite sensitive. It requires that the specific business should be able to come up with a unique brand for their business as stealing a brand is a serious offense that is accompanied by serious consequences.  This therefore means that proper research should be carried out to avoid such instances. A brand also identifies the business to the consumer and thus should be something that is persuasive. This is because it also serves to advertise the firm to some extent. The social media addresses what people love and it can thus be used for brand creation. This is because one can find ideas from other people and use them to create a unique brand for their business as people will be able to address what they want. This is what should be incorporated during the brand creation. 

The need to embrace the social media

It is now quite evident that the social media can be quite resourceful in terms of business ideas. This is why it is a good tool to use for brand creation. This is also the reason as to why it ought to be embraced bearing in mind that this is using modern technology to grow businesses as well as take them to new heights. The social media can also be used to compare markets which in turn will help to determine the best brand to come up with for a business.