Birth of internet and the subsequent advent of
online marketing have spawned varieties of illusions pertaining to the rankings
of the website in the search engine listings.
There are scores of organizations affirming the customers about the
authenticity to increase the visibility of the website within a short
stipulated time period; however these stories should be taken with a pinch of
salt. Demolishing the notion, experts opine that search strategies vary
depending on the requirements and specifications of the clients. There is no
magic wand which could accomplish the task in a jiffy, on the contrary it is
extremely difficult to predict how the website would fair on those keywords
which are niche and extremely competitive.
As a part of the Top 10 SEO Myths, achieving the number one
ranking could be attributed to immeasurable factors like the quality of the
products and services along with expertise of the SEO professionals responsible
for enhancing the rankings. One might venture into a perpetual abyss dead ring
to the boundless avalanche of perturbation due to the expurgated task of achieving
the position among the highest echelons of the search engine.
Topmost page rank is not the dazzling
peak of ecstasy:
Webmasters are gung ho about the page ranking
with the additive about its usefulness in the enhancement of the web traffic;
however it’s only the tip of an iceberg because there are plethoras of other
factors affecting the popularity of a particular website and eventual
enhancement of business.
Google certifications: Essential
criteria for culling the vendor
It
is a complete misnomer propagated by certain companies to attract the customers
whilst as if they are authorized by the Google to be the best in the SEO industry.
A candid admission by the experts states that there are no comparable
accreditations from the Google manifesting the quality of the company, so any
claims are akin to building castles in the thin air.
The bogie of Meta tags
An
oft repeated request from the clients about the Meta tag optimization is a
common phenomenon however the irony of the fact stipulates that Google has
discarded the Meta tags as the parameter to index the pages. There is a
distinct shift in the paradigm in recent times from the search engine giant
since the algorithm focuses more on the user experience than any other
criterion when they visit the website.
Conning the Search engines to claim the
highest rankings
Top
10 SEO Myths include the lure of tricking the prominent search engines in
assigning the top ranks to the website. Initially, it might work by introducing
some of the keywords in disguise however the strategy would backfire if the
plot is unraveled by the search engines. It would result in the blanket ban for
the site and cause potential damages to the business from long term perspective
since the link would be discarded by the crawlers for indexing. Organic SEO is
the only saving grace for the users to obtain high rankings in the future.
Keywords are the magic key to success:
Elders stated in the past “There is no
shortcut way to success” and it is an unerring truth in SEO industry
eliminating all the misconceptions in the process. Rebuking the Top 10 SEO
Myths, one should focus on content instead of over peppering the articles
with requisite keywords.
Google AdWords power the rankings
In
spite of the incessant denials by the Google about the direct effect of the
Google AdWords on the organic search engine listings, the myth never seems to
die away. More Google Ad Words would result in enhanced click-through which in
turn will drive the traffic over a period of time.
Landing Page obsession:
Instead of focusing on optimizing the landing
page, one of the Top 10 SEO Myths, a company should devote equal
attention to all the pages in a site, thereby improving the rankings.
SEO project for a site is unrepeatable:
Akin
to the conventional marketing, SEO doesn’t end for a particular website and
requires continuous innovations from the experts to boost the online visibility
of the clients.
Direct correlation between the rankings
and the Earnings:
Capturing the clicks and increasing the
revenue is the primary motive and not the elusive rankings which might not
guarantee sustained earnings.
