Latest Google Adwords Update for Managing large scale account changes

Google making adwords faster, simplier and easy to manage large scale account changes, here is what all the paid search marketing professional get with the latest update

Keywords	Search and replace text in the keyword or destination URL Append text to the keyword or destination URL Set new bids, including increasing to first page or top of page CPC Increase or decrease bids Change keyword match types Add/remove labels
Ads	Search and replace text in the ad or URL Append text to the ad or URL Change the capitalization of the text Add/remove labels
Ad Groups	Increase or decrease bids Set new bids Add/remove labels
Campaigns	Increase or decrease budgets Set new budgets Add/remove labels

View the complete Google Official Adwords Update

Insights of Social Media Platforms

One of the hottest domains of the internet these days is the social media. These social networks are being used by affiliate marketers who operate online, use the social media effectively and extensively to promote their products and services. The big companies and organizations also use social networking to create awareness about the brand among the people. According to a study conducted by Nielson Research, social networking has been found to be the most popular activity over the internet. Its popularity is increasing exponentially and the reason behind is more and more people who are getting addicted to social networking.

You will be surprised to know that the social media has become most popular online activity and most popular Social Network Facebook has been ranked number 1 in terms of users leaving Google at 2nd rank now. It has been also found that almost two third of the total internet users visit social networking sites regularly. With the help of these social networking sites they can interact with people from all across the world. They can take part in conversations. People can also take part in projects in association with people who live in very far off places. Even the geographical presence of a person is no more a bar. This has established social media as a very important and powerful marketing tool. A person can use its far reaching effects to reach a greater number of audiences. One can showcase his product to anyone who is using social networking services.

Online marketers have started to interact with the customers through blogs or through social networking sites like Twitter and Facebook. It has been seen that they can manage their business in a much better way using these internet tools. They can also build a better brand reputation and awareness and the relationship with the target audience also becomes stronger. The users of a particular product or service get the chance to place their views. This increases interaction between the customer and the marketer. The person who has launched the product can use the suggestions and views to improve the quality of the product or service he is offering. In this way customer satisfaction increases. It is an amazing fact that the most of the social media users like to build a relationship with the businesses of their choice. A study conducted by Cone research and insights shows that about 85% of people who are using social media like to engage themselves actively with the businesses they like.

It is very evident that social media has gained such immense popularity within a short period of time. Most of the social media sites did not even exist 10 years ago. Then how did they become prominent so quickly? If you look at the history of online marketing, you will see that social networks are in existence for a long time. The existence of social networks dates back to the 1970's. It allowed people to exchange their thoughts and ideas. These platforms were known as usenets. These services existed even before the conception of search engines like Yahoo or Google. Thus social media is a huge development as it allows people to share information, ideas and thoughts.

Why User Relevancy Optimization (URO) Is The Way To Go

Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine optimization is the greatest machinery for your business to be relevant. In an online business, it is not only necessary that your product or the services are in demand by consumers. You must also be able to let the market know that you have this particular product and be able to reach them. SEO is the only possible way to reach your target market however, the question of optimizing for engines vs optimizing for user has always been debated upon. Some says that you should create the content for users and not for search engine.

Every websites faced with problem on how to get the attention of users among the many websites that are offering the same product and services. How will a website ranks higher in the search engine? Even if the website is new, it would need the help of search engines. Once the website is on the higher ranking, the chances of getting more visitors are very high. But then, there is always a nagging question on whether the SEO will focus on the user or in the search engine. What is user focus vs search boot focus is the usual problem that is faced by owners of website if they want to gain more traffic. Based on Google News, websites are always faced with this kind of problem. Many websites are classed by relevance but then news relevance is not doing well in the web. From the reviews made on SEO, a website gains more traffic if the site is made in such a way that it answers the needs of the users.

The search engine optimization professionals with expertise on the techniques on how to improve the position of the websites in the search engine know the importance of conversions over traffic. A website that has more relevance to the needs of the user has more visitors. Once a website possesses a good review, creates positive signals and social mentions, the site has greater chances of attracting more visitors.

The algorithms of the search engine are very sophisticated nowadays. There are so many factors that need to be considered. Since the competition is very stiff, SEO is the only tool so that there will be lots of traffic from the users. Relevant keywords play a very important role for the success of a website. Employing the online marketing experts that will undertake the search engine optimization would be a great help to any website.

Search pros, are the experienced guys in monitoring the relevance of seo for the purpose of making the business successful, getting leads and ultimately the 'profits' and ROI that every organization looks for.

5 Ways to Check If Your Web Strategy Is Relevant

In today’s world, social media is working effectively as campaign or marketing tool. Nowadays, more people are drawn to the internet in search of products and services. Selling online and e-commerce is the trend inmost businesses. Online shopping is the biggest change in the history of social behavior that is why more people are drawn to this idea and make e-commerce as another source of income. With the right knowledge on how to gain website presence and your organizational vision, your online business could become popular.It would certainly be another source of income for you.

In order to reach your business goals when your business is online first, you have to search in the internet for relevant information and statistics that will help you in your business. Look for the trend or forecast done by the professionals on some companies that are similar to yours. Get the feel on how the market behaves on business like yours. Additionally, search the checkpoints for more guidelines from the web content. This has
a review site wherein you can check if the website or page has been satisfactory, not satisfactory or it should not be applied at all.

Make a roadmap if you are thinking of selling a product. You can start by searching in the internet about the product you have plans of selling. Develop short term and long term goals if you plan on launching your own business. This will show you if you will be able to reach a consensus on the needs required from you. Search in the internet and look at some websites that will attract you. Take note of the features that caught your
attention and be true to yourself if you will be enticed to buy from them. Record all the valuable features that attract you so that you can adapt this on your site.

Marketing mix which is composed of four marketing techniques such as product, price place and promotion are crucial in targeting the market. However if you are offering the same product, you can alter this to attract the attention of your market by brand revolution. The practice of branding the products would provide you a clear vision of where your business is going. Your vision in your business maybe short, as long as it is memorable and captures the heart of the public, the future of your business would be long live.

The last thing is to look for the marketplaces where they often sell sites like yours. Online businesses are sold on the e-commerce sites .From there, look for the business area that you prefer, what they offer and their selling points to their customers.

Live Blogging: Unique Tool for Social Media Promotion.

Live Blogging is solely keeping posted or creating articles about a certain on-going event. This is to keep the readers on track on what is actually taking place on a specific occasion. When done right, this technique could latch numerous bibliophiles and folks who want to be kept informed on an explicit juncture.

One of the man oeuvres that marketers foresee is the use of social media promotion. Technology is undoubtedly on the rise as days, weeks, months and years go by. Social media is not only about Facebook and twitter alone, nonetheless, there are still new other media that are being and will be given birth to. People are consistently trying to seek more than a few conducts on how to stay linked with each other. There is no hesitation as well that humanity these days are always being kept dispatched when it comes to the social media trends.

Many others are also clutching this opportunity to start a living. With a simple “retweet” and “repost”, information can be disseminated into a million of users in a very little time and effort. In addition, it is also one of the low-cost ways and means of publicizing a certain product. It is gripping into an industry with unrestricted marketing campaigns without anything to lose no matter what or how the public react.

Most of the people these days –either from rural or urban areas- are so much into Facebook and twitter, and here is where the marketers actually focus themselves more. Twitter and Facebook Promotions are only few of the leading media which could promote a certain product. Twitter allows a promoter to be very much specific about the campaigns and could be spread widely onto millions to billions of people just over and done with a “retweet” button. Hash tags may as well lead your promotion into a trending topic, and people around the world or the country could easily be familiar with it. On the other hand, Facebook could give you a far-reaching means to endorse your product. It allows you to post videos which would enable you to show your product further, and in a clearer view. It would as well enable you to display or demonstrate ways on how consumers could use the product. Marketers could as well spread the info about the products through sharing and tagging.

With the relentlessly refining technology, it has become so easy to access the internet no matter where you are and what you do. For this reason, bloggers could post photos of daily events wherein they could take photos when they’ve tried to use a certain product, and they’ve loved the result. They’ll put their analysis on blog and be able to inform people how useful the product was in no time. And acknowledge it or not, it’s already an advertisement without even breaking a sweat or spending any cent from a company’s pocket.

5 Ways to Analyse If Your SEO Is Going In The Right Direction

Marketers are persistently in hunger for the progress of their SEO- which in the first place enterprises unrestricted traffic to your website that can be a way in gaining leads and may as well rehabilitate into superfluous consumers. Nevertheless, it is a requisite for the marketers to have the accurate metrics in abode, and apprehend ways on how they could mark supple amendments to their day-to-day advertising deeds. It is a necessity that the marketers should unswervingly monitor the metrics.

On the other hand, marketers should first have prior knowledge in establishing a few vital reference point metrics. In point of fact, there are quite a few funded and honorary tools which may aid you in bringing the succeeding files together if you don’t have the command to handle these metrics.

1.    In the first place, you need to check the keyword performance and rankings aforementioned to any other metrics. You will be able to be aware on how fighting fit your website and mesh folios are when it comes to the classification in search engines for desired hunt terms. You must discern if your website is in a healthy status, or if you need better keyword ranking. It as well means that it is an essential for you to board the exact balance of Keywords. The extent of the piece you’ll need to craft around the duration that you have used to rank for it will greatly be governed by its keenness or through its striving level. The higher the term’s toughness evaluation, the hard-hitting it will be to rank it.

2.    Not only that, but then again, you could also bash from obliviousness about the figures or measures of how much mentions has your site had from the other locations on the web. If you don’t really have any idea on how to do this, then you may use more than a few supplementary tool to check these classifications.

3.    Correspondingly, you would as well want to monitor the quantity of distinctive invitees who hashed out at your spot from a bond on a quest device results sheet. Every day, every week, and every month, you are likewise committed in checking if the proportion of your web traffic comes from organic search. There are wide-ranging slope of rifle phrases that passers-by are using to be capable to catch onto your site, and how much organic traffic increase those terms drive. It’s a need for you to pay full consideration to which non-branded keyword phrases enterprise the most gradual traffic on your put.

4.    What is more, devouring into the knowledge about these significant baseline metrics, you need to tie the information altogether through a closer analysis. Knowing which search terms drives traffic increase, and which keywords do further lead capturing and customers.

5.    As a final point, you have to create contents which will pull off great numbers of inbound links around a specific keyword. If you want an overall growth, then dredge up that you must bring out renewed and search-friendly languages that are most frequently elapsed by a percentage of marketers.

Top 5 Reasons Why An SEO Should Know More Than Just SEO

Search engine optimization is considered to be the most effective way for your website to be optimized. This is a process wherein the content of your website will easily be recognized and get the attention of the search engine. This would involve changing the text, correction on website navigation, coding & User Interface design and suggestions for URL. This is not a simple process however, once the on and off pages are optimized, it will lead to high ranking in the search engine leading to more traffic for your website. If SEO is done properly, the website owner can enjoy long term period of advertising their business.

Since SEO is one of the most effective tools in marketing online business, there are five reasons why you should know more about it.

1. Provides Visibility 

When your website is optimized, it will be easy for people to recognize your website. The search engine sorts websites in terms of content, relevance and URLs. Additionally, by using the right keyword, you can interact with the viewers and there is a great chance that search can find your website.

2. Recognizing Your Brand

If the website gains lots of impressions from the target audience, it has the ability to facilitate the awareness to the brand you are marketing. Without you knowing it, when your website is on top, it creates an indirect brand building. This strengthens the brand of product you are marketing. SEO will make this happen for it will improve your placements in the web. Once you are on top, there is a great chance that you will have lots of followers.

3. Stretches Your Budget 

Advertising the product is a costly expense in any business. There are times that your business does not have enough funds for advertisement that is why they resort to cheap forms with less effectiveness. With your online activities, you would only need good content, keyword, effective links and social media. This will save you from resorting to expensive advertisement. What you have to do is to look for someone to do some offline activities like writing the web content for the website.

4. Put Value To Your Site and Be On Top

The search engine optimization is capable of bringing potential customers to the website whenever the searcher looks for product knowledge. If you are on top of the ranking, with billions of searchers who uses the internet every day, you will be prioritized. When your website is optimized, it will help others to find your website.

5. Platform That Works For You 

SEO and advertisement marketing are similar; they are used to look for customers. Online advertising relies on the data and still growing despite the gloomy economy. Paid search effect grows every year and advertisers get to spend lots of money on all forms of advertisement. However, once your website is optimized, you do not have to spend lots of money to be on top.

How Offline advertising can support to online marketing

Almost all the businesses spend huge amount of money on advertising their business both online and offline to attract the customers. However, many of such businesses are missing the benefits of their advertising activities as they are not putting online and offline activities together.
If the online and the offline marketing are not integrated together, there is a chance of missing out the customers. For instance, if a customer comes across your advertisement without your company’s website, they will not be able to access the site and hence would look for another business.
Also customers may get confused if there is no understandable relationship between what they see on TV and display advertising data on your website. Here are few tips to make sure that both the offline advertising and the online marketing go together.

•    Your needs of online marketing must be similar to your offline rand. If your company logo is different on your website to that of the one used in brochures or in newspaper ads, people would not be able to identify your brand and you will lose your customers. Ensure that the colours and the logo are same throughout the advertisements.

•    The quotes or the messages that you add in your marketing activities, should be carried over into all of them. Your business slogan must appear on every marketing material that you make and messages from offline activities should appear on your webpage. Consistency is very important and make sure that you use same messages throughout your marketing.

•    Putting up the websites on every marketing activity is the best way to integrate both the offline and the online marketing. Put the name of the website on letterheads, business cards, brochures and in every single marketing activity you create. This increases the traffic on your website thus increasing your sales.

•    Every person in business talk about the keywords, as it is very important factor in marketing activities. To integrate both the offline and online marketing, use the same keywords that you used in your offline ads. This ensures that customers who see your advertisement and then search for something they read in it will be directed to your site.

•    The marketing activities should also have landing pages on your website for it to be successful. To fully combine offline and online marketing, activities that you run must be directed to a landing page. If a customer sees your advertisement having an offer, he or she can just type in the URL mentioned in the ad and is directed to the page that has offers.  If it is an effective landing page, you can generate more sales.

Social Media Plan for ICC T20 World Cup Cricket

Social media experts are planning for ICC T20 World cup cricket now a day as the rumors are dispersed about its initiation in social buzz. Test team of this year has been selected by the nominated selection panel and has been announced by the international cricket council (ICC) in Colombo. The jury was appointed by Clive Lloyd who is a batting legend of West Indian cricket team. ICC 2012 will be the 4th twenty20 tournament. This international competition will be held on 18th of September and 7th of October 2012 in Sri Lanka.

Schedules, venues, quads, teams, theme songs, etc. have been posted on the ICC website. 

Last three tournaments were held in South Africa in 2007, at England in 2009 and at West Indies in 2010 respectively and this year this tournament will be held in an Asian country for the first time. Lasith Malinga, who is a pacemaker of Sri Lanka team, has been appointed as ambassador of the whole event. Three out of the four groups will participate in the preliminary round according to the format. Indian team and England cricket team have been placed in the same group and they will be joined by the Afghanistan who is runner up of ICC 2010. The other three groups consist of cricket teams of Ireland, Australia and West Indies in Group A, Zimbabwe, Sri Lanka & South Africa in Group B, and Bangladesh, New Zealand and Pakistan in Group C respectively.

Right from creating interest, branding to selling ICC T20 World Cup (Srilanka) 2012 tickets online, social media companies around the world are trying to cash the opportunity. 

Booking time and official entry time have been finished but, social media is helping the fans to arrange entry tickets with extensions using multiple strategies and arrangements including developing campaigns and other innovative ways like organizations involved in event marketing online. Event marketing or event management companies basically administrate events by hosting, managing and selling the tickets. All arrangements related to the format have been made and it has been expected that next ICC twenty20 world cup will be held in Bangladesh in 2014. Cricket fans who want to know about ICC T20 venue, teams, tickets, squads, news, scores, highlights and live streaming they can visit official website of ICC where every information of teams with all statistics have been placed. 

David Richardson who is ICC chief executive has recently announced shortlist at the press conference. Sri Lanka will host all 27 matches throughout Sept-Oct 2012. T20 competition correlates future cricket tour programs offered by ICC. Qualifying rounds have been played at the beginning of 2012 in UAE.  These competitions are basically a blend of knockout and Robin Round. Teams are making efforts to beat the England who is ICC world T20 champions of 2010. The ICC champion trophy has grabbed the attention of all fans and they are making efforts to buy tickets to watch live matches.

Golden opportunity for online marketers (SEO, SEM and Social) to create content, news, press releases and product promotions around the big event of 2012. Let's not forget Hugh fan following for each team and country for this rapidly scaling event.

Intellectual property rights and SEO: Today's relevance

What to Learn from IPR and Patent concerns if you are an Online Marketer?

Apple and Samsung are in cold war since long. Both are high tech industries offering mind-blowing and thought provoking gadgets such as smartphones, laptops, tablets and many more. These companies are strong competitor and leaves no stone unturned. Recently, everyone must have heard about Apple Vs. Samsung case. Samsung was observed to have dishonored and violated Apple’s trade dress in manufacturing smartphones that look clone to the iPhone.  Moreover, Samsung has also violated many of Apple’s software patent layering fundamental attributes of iPhone user interface. Apple is the first company on the planet earth who has introduced a touch screen mobile phone that features zoom in and out ability just by pinching fingers.Apple also keeps patents on few aspects of the screen scrolling behavior such as the specific way of scrolling display bounces when it is pushed too far.

Who win the battle?
Obviously Apple won the case and unfortunately, Samsung lost. Jury made the decision that Apple will be awarded with $1.5bn by Samsung for infringing Apple technologies, software and designs.Android OS (Operating System) has no doubt, made a tremendous entry in smartphone industry and has captured mammoth growing share of cell phone market. Google Android earnings are minimum and among android phone manufacturing companiesonly Samsung is enjoying huge revenues. Winning a billion dollar case from rival in smartphone game is no doubt, a gigantic win for the founders.  And the reality that the trades dress breaches upset Samsung’s production and distribution chain marks it a chief solid blow.

The jury foreman was 67 years old chief technology general of Multicast Labs naming Velvin Hogan. He got worldwide fame by designing web video technology and has deep understanding about US patent rules. Hogan after careful calculation reached to this dollar amount using his own calculations based on the fact that how much Samsung hurt Apple in profits from the sales of invading Samsung gadgets and adding the royalty total to attain a final fair number. Decision of the issue was taken after careful consideration of public and media and was inherently unbiased.He also made it clear that this decision was not made to hurt any party.

Understanding of IPR
This case has made it clear that the increasing popularity of internet and infinite amount of online workers and users IPR (Intellectual Property Rights) can be taken away effortlessly from the owner. Whatever might be the idea, innovation or product you present itcan be viewed and imitated within no time. Efforts should be made to keep all the trademarks, patents, copyrights and other intellectual property rights of your software, technologies and products intact and enjoy the sole proprietorship of your innovations and ideas. Moreover, it enables you to safeguard the originality and relish monopoly.

Understanding Intellectual Property Rights, Trademarks and Violation of Copyrights is a must for all Online Marketing Consultants - SEO, SEM, PPC, Social

PPC and SEO - In-house or Outsource?

Over the time, Outsourcing Online Marketing activities (SEO, SEM, Social) has been a constant dilemma in the mind of the top leadership. On one side its the content ownership and secrecy of  data while on the other hand, its cost and resources management.

Particularly SEO ( the organic arm of traffic marketing) is largely popular and gives away a bigger chunk going to freelancers, while SEM ( Paid search marketing if we can refer) has been a agency outsourcing model if the internal team is not comfortable with resources and time.

   

Be it any small business owner in a B2B or a B2C market, all of them have worked hard to decide whether the internet marketing should be outsourced or should the in-house employees be hired to do the work.

SEO services are the services that are required to run business successfully. Today, there is need for every business to exist online. Having the business online is as important as having it physically. SEO has many practices that allow Google to find and index your web pages. SEO makes the work of Internet advertisers and online business holders easy and helps to build a good reputation; promoting their business predictions. Few of the practices used by the SEO consultants are link building, social media, and on-page and off-page optimization. These practices help to improve the chances of the search engines finding their web pages. 

The main idea of SEO is to increase the traffic to the websites. This can be accomplished by increasing the page rank of the web pages through SEO practices. The web page with a high page rank means that the web users are using the web site quite often and increases the traffic of that particular web site. Having attractive designs and good content on your website will make sure that the user logged in will not exit your website. Technical professionals and content writers also play a major role and are a part of SEO team. The main responsibility of the technical professionals is to design a website such that the web users will not have any problems when browsing your website. Content writers are those who write good quality content and make the users understand what the website does for their customers.  SEO outsourcing has become quite common these days and they are teams that are dedicated to improve your business online. 

If you just want to get the name and if your plan is clear within the next 2 years, then it would be good if you look for SEO outsourcing.  A good SEO company will mainly focus on SEO, email marketing, link building and PPC management. Based on the budget, you can decide which service suits you the best. 

When you hire in-house employees, you need to pay for training and also to retain them. At the time of induction, people need to be identified as per the specialized skills. For example Pay Per Click (PPC) Consultants. Even after spending a huge amount of money on the employees training, they are going to leave you and the company, unless you agree to pay them the best.

Content marketing-How to make the most of it

This is a form of marketing technique in which in relevant and valuable content are distributed so as to attract the attention of the potential customers. As opposed to bombarding people with ads, content marketing aims at providing very valuable information to the customers or potential customers for free. When done effectively, the customers will be more open to the company’s brands and products. Some of the tips for creating content that captures the attention of the customers include

Getting fresh and new perspectives

There is a tendency among content marketers to over use a strategy that has been successful for some times. This makes the strategy to lose it appeal among the customers. It is therefore important that new ideas are infused on the content marketing. Some of the ways of getting fresh perspectives are:

• Consider working with creative freelance professionals. This will help you get new approaches of keeping the customers interested in the information you are supplying.
• Another way is to bring in guest content marketers once in a while to develop the content marketing. The outside consultants will enrich the knowledge of your product among your customers and also very useful in reaching their followers in the social media.
• Getting the views of other people in the company but outside the marketing department. The other people may have fresh ideas on how to sell the products more creatively.
•  Having a focus group discussion to brainstorm on various ways of providing answers to the questions raised by the potential customers.
• So that content marketing make good impression on the customers, there is need on employing different types of strategies that will relay the same information over and over. 

Factors that make effective content marketing

• Make sure that the message answers most of the questions asked by potential customers. This is easily done by taking note of the questions asked when selling the products.
• The information should train people on the product. This is especially useful when dealing with technical products. You will win trust in the process of educating your client about how best to use a product.
•  Including case studies could be very helping in building interest. Adding a simple demonstration on how other customers have used the product can make it more real for customers.
• Finally, ensuring that the communication is provided in different content formats will enhance your chances of reaching the targeted customers.

What Makes Email Marketing so Crucial?

What is email marketing?

The dream of every business is to have increased sales and therefore an ultimate increase in the returns. In this regard, there is the need to be able to determine the most suitable technique that can be used when aiming to meet this target. Marketing is one of the tools that are widely used to promote sales. In this case, email marketing is a technique whereby advertising of products is done via electronic mail. This method has been facilitated by the advancements in the levels of technology. These changes have played a great role in boosting sales by taking marketing to a whole new level. This technique is therefore quite handy especially for business people who want to venture into serious marketing. However, there are few requirements that must be met in order for this venture to be possible such as access to proper internet connection to facilitate the marketing process.

The essence of email marketing

As mentioned above major importance of marketing is actually to improve the returns that arise from the sale of products. It can also be used to attract new markets for the goods that are on sale. Email marketing comes in quite handy from the fact that it is fast and thus the information about the goods that are on sale is able to reach a good number of consumers and thus increase the market for such products. This also ends up increasing the general sales of the products. Another quite important factor to put into account is trapping of newer opportunities. This is facilitated by the fact that email marketing is fast and able to reach a good number of potential consumers and investors for that matter. These are very crucial factors that play a major role towards the growth of businesses. This therefore entails that email marketing is quite a good venture when aiming at improving a business.

Making the right choice

It is important that proper techniques should be employed when aiming to boost sales. On this account, email marketing is quite a good option putting into account that it is fast and can reach a good number of people. This calls for an individual or firm to take the right measure and in this case use email marketing. This method is quite easy to implement and at the same time bears better results after a given amount of time which makes it suitable. It is without doubt that this method of marketing will take your business to greater heights.

Top 5 Advantages of Online Marketing over Traditional

   This has always been an issue of debate - What advantages do Online have over Traditional Marketing (Newspaper, TV, magazines etc). A lot has been said and still a lot to come. With more and more Offline advertising companies opening Online Marketing departments across the globe, its quite obvious that without Internet Marketing & Mobile advertising, survival will be challenged in the tough competition.                                    
                                           
Traditional marketing is taking a backseat to online marketing nowadays. And as everything else, this too has a reason, the reason being that this kind of marketing is more efficient and more pocket-friendly. The advantages of online marketing over traditional marketing like that of television advertisements are:

1) Instant Change: Changes to the marketing campaign can be done on the fly. With traditional marketing, once an advertisement is released, it cannot be called back or changed. If there was a mistake, it would stick through. That is not the case with online marketing. We can modify our online advertisements according to the marketing reports without much effort.

2) Track, Monitor,ROI: We are able to track and monitor real-time results of the online marketing campaign. Online analytics help us to do just that. Although there are ways to monitor offline marketing, they are very difficult to execute, in reality.

3) Precise Target Audience (TG):We can target a specific audience with our advertising campaign. This type of marketing has easy methods of targeting a specific demographic, be it gender, age or more specific areas like education, occupation or income.

4) Varied Options: We will have a variety of options while marketing online. We can use audio, video, e-mail, social media, blogging, etc. If we were to use so many options while marketing offline, we would need to have a huge amount of 'green' to spare.

5) Grab Leads on Interest: Online marketing has the ability to convert a potential customer into a customer, instantaneously. This is not the case with traditional marketing, in which we would have to make a lot of effort. In online marketing, the whole process can be set in motion with just a number of clicks.

Top 10 Social Media Tricks for Advertising / Marketing

For any product to be successful, the main hand behind all it is its promotion and advertising. For any social networking website or media, it is very essential to have a right marketing. In order to sell a product or organizing an event, many companies usually pass on their advertisement to social media including Facebook and Twitter. Some of the top social media tricks for advertisement are as follows:

1. Millions of people join such public interaction websites every year and by making a special profile or page for your product is the first step must be done in order to bring your product or brand in front of people.
2.  Making of an attractive and colorful profile will attract more viewers as well.
3.  Anyone can get benefit out of social networking websites; one should simply know how to do it. Using appropriate words and right technique can help one to promote one’s product to a great extend with the help of Twitter.
4.  Language is always the prior thing one notice while talking to someone. Whether it is face to face or internet chatting, one should know how to mix match decency with little bit of fun as well. How to present is how you going to get back response.
5.  Twitter tool provides search feature which helps to search and investigate the exact thing what customer might be demanding.
6.  Adding as much information will also harm sometimes as with little information, people ask questions of which you can answer but with much information one might not know what the client would ask or demands.
7.  Use creative and innovate ideas to involve as much people as possible like adding videos or pictures of events of your brand or product, asking questions regarding people’s opinion about various items and also ask interesting quizzes or questions regarding the product viewer used and hence proved how yours product is more beneficial.
8.  Adding URLs and links for related searches and topics will help the viewer to understand your product more accurately.
9.  Add a suggestion box or a comment page where feedback can be given by the clients.
10. Make sure to response back to the client as often as one can. Customer should be a priority and thus many social media sites organize events or gift schemes to encourage customer to participate.

LinkedIn Power: How to make use of it?

What Facebook and Twitter is for friends and students, LinkedIn is for working people. From nobody to definitely somebody, LinkedIn helps to pass that journey as one can spread his/her business by using this social networking website. In order to make you an irresistible catch for the company one must follow some guidelines given below:

1. Make sure your profile is unbelievingly impressive. Making a profile at LinkedIn is like re-writing your resume in more refined language and casual approach of showing off one’s qualities and talents.
2.  Proper and full information must be given. One should regularly update the profile including all the past and present work experience details. Employee reference must be included as well.
3.  The main power of LinkedIn is that every company or enterprise check through resumes and profiles her as by using LinkedIn search tool any company just have to write the keyword of talent they are looking for and the profile of candidates having such qualifications will pop up. Therefore, it is very essential to use correct language and keyword.
4.  The column of specialties is the most important one, as the keyword used in it is mainly helpful when any company searched for that specific thing.
5. Making a suitable and appropriate contact is also very essential. If you know right people and right company, you might get good news soon. Never invite of add contacts in a collective way. Always send individual requests to show the importance.
6.  Always try to join as much groups available which are actually related to your real life like alumni group or company group or even geological area wise groups.If you wish to join the Top SEO, SEM, Social Media group on linkedin its here http://t.co/6qGVwrfj already with 30000+ pros!
7.  Share your project on your profile to let other see how talented you are and in what kind of conditions you can work properly.
8. By adding one’s profile to LinkedIn, one can easily approach to various companies and various companies can approach you as well. By diving yourself in particular format and section you should add details regarding previous work experiences and reference or feedback from company which might help as well in your selection. From the entire job searching websites, this is the best and the most popular among intellectual group. Sure the first impression is the last impression, therefore while making a contact with company’s supervisor one must give diplomatic yet appropriate responses to every question asked.