How The Top Performing Brands Are Growing Fans On Facebook

Everyone looking for the Formula - How do the top performing brands become the top performers? Let me tell you for sure, They do not do magic and they are not born famous. In this article you will read how they have become what they are and how even you can achieve what they have:

1.    First and foremost it is essential to determine the key audiences which form the major communities of Facebook. There are three major audiences:

•    Joiners: they form the major percentage of audiences which can go as high as 83%. These people just join your community. Their participation ends here. Once they have joined, they forget about your community and do not put in any effort to promote it. Therefore as much as they look like they are vast in numbers, here’s a number-zero. That is what they are accountable for and you should not pay attention to them much.

•    Sharers: These people, though low in numbers (15%), they are much more active than the joiners and should be paid more attention. They share your posts, participate in your campaigns and make more and more people aware of your existence. The “friends of friends” metric is reached by them.

•    Advocates: these people are very low in number comparatively (1.5 %), but do not go into the numbers as these people make you who you are. They have the ability to make or break you. They do the sharers’ work and also convince other communities to join you.

2.    Constantly offer various ways to make your fans engage. This is possible by holding various campaigns, competitions and giving away free gifts. Maybe initially it will seem like a waste but later this stuff will make your brand gold.

3.    Tell them constantly which posts to follow, which links to follow and what questions to answer. This way the audience will know how to promote your brand in ways it will actually matter.

4.    It is really important to know which posts should be posted when. If you post extremely important stuff in a time where it does not matter at all (like posting about woolens in summers), your effort will go to a waste and people will stop looking forward to anything else you have to offer.

5.    People will not share as many advertisements and promotions as they will share a quiz especially the one which is more related to them for eg. A personality quiz. People want to hear about themselves and know about themselves. This makes them feel personal and special.

6.    Don’t just stick with Facebook. The more social media outlets, the better. Try Twitter, Instagram, Google+, Myspace, Youtube, Tumbir, Pinterest and even a blog. It is never enough. Your brand growth will take place in multiples if you use all of them. So there is basically no reason for you to avoid them.

Now that you know, how the top performing brands became who they are, follow all the tips religiously and smartly and your brand will surely gain the popularity it deserves.

8 Ways to Develop Newsworthy Content & Earn Trust

In today’s Internet age, “likes” on Facebook and “tweets” on Twitter determine a post’s popularity or even existence. If you want people to acknowledge your post, you have to write stuff which is like-worthy or tweet-worthy. So in order to make that happen, you have to make sure that your content is newsworthy as in the content which is worthy of making news.
Here a few ways you can achieve this:

1.    Facts: People want to hear about the latest happenings in society instead of what has happened ten years ago. Therefore in order to hold people’s interests, try posting stuff which contains latest information and update it accordingly.

2.    Opinion: Try to give your opinion on the important events in the society. This way the people who support your opinion will obviously notice you but the good part is that is the people who don’t support it will also notice you and give their opinion etc. making your post popular.

3.    Only popularity matters: Sometimes it is best to not care about the type of popularity you are receiving whether negative or positive. As long as your post is gaining fame, you shouldn’t worry about negative publicity. Be controversial. People love that. But be sure to post something of relevance.

4.    Innovation: be original in your approach. If you are innovative about your product and mix it up with current trends and info, other people will also post about it.

5.    Timing: certain issues should only be discussed when they are hot. Talk about taxes in May and budget in August. You should know when to post what as people will look forward to the posting about that topic.

6.    Interesting Information: Make your post interesting. First of all try to choose topics which are interesting in themselves so that whatever you write becomes interesting. In case you have decided to write on something seemingly boring, try to make it interesting by using comparisons, sarcasm or anything else which suits your style. The most important aspect will always be people wanting to read it and actually have enough patience to go through it.

7.    Using Videos: this is not possible in all of the circumstances but try to use it as often as you can. If even one person likes it and shares, it will spread like wildfire and will be more talked about than just words. You can be much more innovative through this and this way there is no limit to what you can achieve.

8.    Pictures: Uploading and sharing pictures is also a grand idea since people’s eyes will automatically go to the picture before the words. They are more comprehensive and this way even a layman will be able to comprehend what you are posting about. As they say “A picture is worth a thousand words” and so it will be if properly used.

These short tips if implemented with the Marketing Sense can make your approach talk of the time and get those “likes” and “tweets” you always wanted along with the Trust for your Brand.

Engaging Closely with Customers through Social Media

Online destinations are developing at a very rapid space. This has enabled the common people to share information and communicate with their friends and families in a much more interactive manner. Not only the mass, but also the professionals are using social media as a platform to connect to other business associates as well as the customers. This has been acting as a driving force that is behind web 2.0. One of the hottest and most discussed technical terms these days is the social media. It has given organizations, both small and large to distribute content that is of very high quality. By the adoption of social media platform the organizations and companies can create communities and also opportunities that are entirely new. This will increase the chances of collaboration between the business organization and its customers.

Wikipedia is one of the most recognized and trusted information resources on the web. According to this highly esteemed website social media marketing is describes the effective use of social networking, blogs, online communities, or any other form of the internet that is collaborative in nature that is helping in building public relations, sales, marketing and giving much better customer service. The social media marketing tools that have become very common these days are Twitter, Facebook, Linkedin, Youtube, StumbleUpon, Digg and Flickr. There are also many other independent blogs that work on different subject matters. If we consider the term social media keeping in mind the context of internet marketing then it is actually the collection of different properties of the web whose content is not published by the direct employees of the property but by the users. For instance most of the videos that can be viewed in YouTube are not published by its employees.

So that you can capitalize the emerging trend in a well defined manner, you have to first develop a Social Media Marketing that is comprehensive in nature for your business. You can take the advantage of the current trends of media by developing and implementing a carefully planned social media strategy should be adopted. This can be well used to accomplish different types of objectives. It can include the action to broaden the reach of your service or product. To can also build a platform which can act as a place of interactive communication between your business and customers? Social media marketing can change the different prospects of your business like operations, management and communications. You can get extraordinary outcomes by applying the minimal effort. You can make an effective plan to increase the site traffic and awareness of your brand.

Social networking sites like Facebook and Twitter has fan pages for many organizations and companies around the world. There are also many companies in Europe and rest of the world who have only just started to incorporate the concept of social media marketing in their business. Companies are now gradually realizing that social media platform can really help them to build a strong customer base.

Which is the Best PPC Platform – Google, Facebook, LinkedIn or Twitter

There are many platforms on the internet that allow network marketers to use PPC or “Pay Per Click” as a marketing tool. These platforms help them to reach a greater audience. Each platform has its own benefits. The four biggest platforms where a person can carry out PPC campaigning are Facebook, Google, LinkedIn and Twitter. One should keep in mind that all these platforms are very much similar but have different set of audiences. Of all the platforms Facebook and Twitter are the latest. Facebook list the sponsored ads on profile page of the people who have an account. Whenever a person clicks on any add it is displayed on the wall of all the people who are friends with that person. Thus a company that does PPC campaigning in Facebook can reach audience in an exponential manner.

Most of the people who use the internet are aware of Google Ad Words. Companies fight shoulder to shoulder with each other to make a place in Google’s Paid listings. They can spend any amount of money to make an appearance there. Whenever someone clicks on a Google Ads, the client has to pay a certain amount to the affiliate. Thus Google gives a certain share of the income received from the customer to the affiliate. One of the most common features of Google Ad words is PPC. Here you have to pay money per click. This much cheaper than many other forms of advertising and most effective as well.

Google is just behind the Facebook now in the Alexa ranking, but yet Facebook is the second choice after Google to carry out PPC campaigning. Using Facebook you can create good traffic for your website and generate sales and leads. You can use Facebook for the advertisement of any product and will see you business increasing in multiples in no time. You may create a fan page and then you have to supply the product information and upload a picture. In the next step you have to create your Facebook Adverts which is just a click away, and then you decide how much you are going to spend in a day for your ads to flash. You may easily choose the demographics of the target audience for your adverts.

LinkedIn enables you to target your PPC campaigning demographically as well. You can target a specific age group, profession, industry or geographical region. It has the feature of both CPM and CPC advertisements. Whenever you go for PPC campaign in LinkedIn you should keep in mind to super target your advertisement. Twitter is also gaining immense popularity throughout the world. It is a micro-blogging site and also has social networking features. It can also effectively used for PPC campaigning.

It has been seen that Google and Facebook has a larger audience than any other site. But before investing on a PPC campaign you should keep some factors in mind. You should consider the return on investment. It has been observed that Google Ad Words has the highest return on investment when compared to any other PPC platform. It also has a large distribution network and Facebook is closely following it. If you go with Google Ad Words your ads will be shown on the search results of Google search result page. So it is better to choose the best PPC platform depending on your need and target audience.

Virtual Platform: Playing Important Role through Various Social Media Platforms

Social media platforms can act as a very powerful tool to promote a product or service. Not only can this people residing in different parts of the world share precious information, ideas and thoughts with each other. Social media is faster than any other form of communication. It has a very far reaching effect. As it operates on the internet, it is sometimes referred to as a virtual platform.

Most of the people wonder why they need a social media platform or tool that is most effective. If you don't use a social media platform that is effective, your business or marketing campaign won't work well. One of the greatest features of social media is that it is capable of spreading your business like wild fire. Many people fail to use the far reaching powers of this wonderful platform in an effective manner. But virtual platform plays a very important role in expanding a business.

Facebook, Twitter and Linkedin are some of the most popular social media & networking sites. They not only help people connect to their friends and other people, but also help them to build a strong relationship with their target audience. Due to this reason companies and businesses organizations have started using this virtual platform to reach greater number of customers and expand their businesses.

Some ways by which a person or organization can use this virtual platform effectively:

•    It should be always remembered that things not going to work if someone simply opens up an account in a social network platform. The business or person has to continuously keep on posting information about the product or service. This will help retain the audience. Their mind will be also occupied with the thought of the product or service. If the audience does not get new content regularly, they will start luring away. If the marketer does not have time to do all this things, he can employ a social media consultant or even employ someone to do it for him.
•    The next thing that should be done to use the virtual platform effectively is to increase the number of followers. Adding new and fresh contents is not everything. If the network has fewer followers the results will degrade soon. The results are directly dependent on the number of followers.
•    The social media account for personal and business purpose should be always separate. No one wants to share personal information with strangers. On the other hand a business account should be accessible by the public in order to gain maximum exposure. The businesses account should be always given a professional look.
•    It is necessary to visit the business page daily. This can done using some tools like Hoot suite or Tweet Deck. These tools help a person manage several accounts simultaneously. One of the greatest advantages of using these tools is that there is no need of signing in and signing out several times. This will help the person in saving a lot of valuable time and use it in a better way.

Why Social Media is Need Of The Hour

Social Media has become a most popular “technical jargon” these days. The combination word connects Social life with media (marketing), which includes activities and technologies that enable the people to share their ideas and experiences with each other. People also get a lot of information from these social media sites. The actual meaning that lies behind the term is that “It is a systematic process of integrating social interaction with technology”. It also involves words, audio, pictures and video which are constructed in a proper manner. This can be appropriately termed as UGC or user generated content. The audio and video that are found in YouTube is an example of user generated content.

Social Media exists in various forms. It includes videos, images, blogs, online forums and wikis. Some of the technologies that lie behind social media are listed below:

•    Social Networks              (Facebook, Google Plus)
•    Blogging                (Word Press, Blogger, Tumblr)
•    Micro Blogging            (Twitter, Google Buzz)
•    Photo sharing                (Instagram, Pinterest, Flickr)
•    Instant Messengers            (Yahoo, G talk, MSN, Whatapp, BBM)
•    Video sharing                (YouTube, Metacafe )

The list can take few pages if we mention each and every portal of Social Media will be a big one if every technology is mentioned. The list of applications of social media will also be a big one. Facebook and MySpace are social networking sites, Flickr is used for sharing photos while YouTube enables a person to share videos effectively and Twitter facilitates networking and micro-blogging.

Social Media Marketing (SMM)

Another term that occupies a significant part of Social Media is Social Media Marketing. It uses the power of social media network to promote a service, content or product. One thing that makes SMM different from traditional marketing is that the marketer has to participate in a conversation with the audience. Social media can help you make a strong position in the marketplace if used effectively.

Many marketing professionals are not much aware about social media marketing because they are unable to control the social networks. If a person masters the basics of SMM, he can use its power for corporate branding or reputation management.

Why is social media becoming so popular?

Social media enables a person to reach out and connect to a large number of people with the help of technology. New features are added to social media everyday making it more and more powerful. It can help a start up business to reach a vast audience in no time. The cost incurred in doing the publicity is also very nominal.

Some factors that one must keep in mind while using social media to reach target audience:

•    One should always remember that the web is all about people. One should understand the preference, behavior and language of the people. One should keep an eye on the favorite online hangouts of the people.
•    Before going for social media marketing one must clearly decide whether he/she is going for testing the product or its marketing. One should clearly define the motive behind the actions.
•    One should also make an idea about the outcomes and what target he is looking forward to achieve.
•    One should also make sure about the technology he is going to use for the social media marketing.

Insights of Social Media Platforms

One of the hottest domains of the internet these days is the social media. These social networks are being used by affiliate marketers who operate online, use the social media effectively and extensively to promote their products and services. The big companies and organizations also use social networking to create awareness about the brand among the people. According to a study conducted by Nielson Research, social networking has been found to be the most popular activity over the internet. Its popularity is increasing exponentially and the reason behind is more and more people who are getting addicted to social networking.

You will be surprised to know that the social media has become most popular online activity and most popular Social Network Facebook has been ranked number 1 in terms of users leaving Google at 2nd rank now. It has been also found that almost two third of the total internet users visit social networking sites regularly. With the help of these social networking sites they can interact with people from all across the world. They can take part in conversations. People can also take part in projects in association with people who live in very far off places. Even the geographical presence of a person is no more a bar. This has established social media as a very important and powerful marketing tool. A person can use its far reaching effects to reach a greater number of audiences. One can showcase his product to anyone who is using social networking services.

Online marketers have started to interact with the customers through blogs or through social networking sites like Twitter and Facebook. It has been seen that they can manage their business in a much better way using these internet tools. They can also build a better brand reputation and awareness and the relationship with the target audience also becomes stronger. The users of a particular product or service get the chance to place their views. This increases interaction between the customer and the marketer. The person who has launched the product can use the suggestions and views to improve the quality of the product or service he is offering. In this way customer satisfaction increases. It is an amazing fact that the most of the social media users like to build a relationship with the businesses of their choice. A study conducted by Cone research and insights shows that about 85% of people who are using social media like to engage themselves actively with the businesses they like.

It is very evident that social media has gained such immense popularity within a short period of time. Most of the social media sites did not even exist 10 years ago. Then how did they become prominent so quickly? If you look at the history of online marketing, you will see that social networks are in existence for a long time. The existence of social networks dates back to the 1970's. It allowed people to exchange their thoughts and ideas. These platforms were known as usenets. These services existed even before the conception of search engines like Yahoo or Google. Thus social media is a huge development as it allows people to share information, ideas and thoughts.

Live Blogging: Unique Tool for Social Media Promotion.

Live Blogging is solely keeping posted or creating articles about a certain on-going event. This is to keep the readers on track on what is actually taking place on a specific occasion. When done right, this technique could latch numerous bibliophiles and folks who want to be kept informed on an explicit juncture.

One of the man oeuvres that marketers foresee is the use of social media promotion. Technology is undoubtedly on the rise as days, weeks, months and years go by. Social media is not only about Facebook and twitter alone, nonetheless, there are still new other media that are being and will be given birth to. People are consistently trying to seek more than a few conducts on how to stay linked with each other. There is no hesitation as well that humanity these days are always being kept dispatched when it comes to the social media trends.

Many others are also clutching this opportunity to start a living. With a simple “retweet” and “repost”, information can be disseminated into a million of users in a very little time and effort. In addition, it is also one of the low-cost ways and means of publicizing a certain product. It is gripping into an industry with unrestricted marketing campaigns without anything to lose no matter what or how the public react.

Most of the people these days –either from rural or urban areas- are so much into Facebook and twitter, and here is where the marketers actually focus themselves more. Twitter and Facebook Promotions are only few of the leading media which could promote a certain product. Twitter allows a promoter to be very much specific about the campaigns and could be spread widely onto millions to billions of people just over and done with a “retweet” button. Hash tags may as well lead your promotion into a trending topic, and people around the world or the country could easily be familiar with it. On the other hand, Facebook could give you a far-reaching means to endorse your product. It allows you to post videos which would enable you to show your product further, and in a clearer view. It would as well enable you to display or demonstrate ways on how consumers could use the product. Marketers could as well spread the info about the products through sharing and tagging.

With the relentlessly refining technology, it has become so easy to access the internet no matter where you are and what you do. For this reason, bloggers could post photos of daily events wherein they could take photos when they’ve tried to use a certain product, and they’ve loved the result. They’ll put their analysis on blog and be able to inform people how useful the product was in no time. And acknowledge it or not, it’s already an advertisement without even breaking a sweat or spending any cent from a company’s pocket.

Top 10 Social Media Tricks for Advertising / Marketing

For any product to be successful, the main hand behind all it is its promotion and advertising. For any social networking website or media, it is very essential to have a right marketing. In order to sell a product or organizing an event, many companies usually pass on their advertisement to social media including Facebook and Twitter. Some of the top social media tricks for advertisement are as follows:

1. Millions of people join such public interaction websites every year and by making a special profile or page for your product is the first step must be done in order to bring your product or brand in front of people.
2.  Making of an attractive and colorful profile will attract more viewers as well.
3.  Anyone can get benefit out of social networking websites; one should simply know how to do it. Using appropriate words and right technique can help one to promote one’s product to a great extend with the help of Twitter.
4.  Language is always the prior thing one notice while talking to someone. Whether it is face to face or internet chatting, one should know how to mix match decency with little bit of fun as well. How to present is how you going to get back response.
5.  Twitter tool provides search feature which helps to search and investigate the exact thing what customer might be demanding.
6.  Adding as much information will also harm sometimes as with little information, people ask questions of which you can answer but with much information one might not know what the client would ask or demands.
7.  Use creative and innovate ideas to involve as much people as possible like adding videos or pictures of events of your brand or product, asking questions regarding people’s opinion about various items and also ask interesting quizzes or questions regarding the product viewer used and hence proved how yours product is more beneficial.
8.  Adding URLs and links for related searches and topics will help the viewer to understand your product more accurately.
9.  Add a suggestion box or a comment page where feedback can be given by the clients.
10. Make sure to response back to the client as often as one can. Customer should be a priority and thus many social media sites organize events or gift schemes to encourage customer to participate.

LinkedIn Power: How to make use of it?

What Facebook and Twitter is for friends and students, LinkedIn is for working people. From nobody to definitely somebody, LinkedIn helps to pass that journey as one can spread his/her business by using this social networking website. In order to make you an irresistible catch for the company one must follow some guidelines given below:

1. Make sure your profile is unbelievingly impressive. Making a profile at LinkedIn is like re-writing your resume in more refined language and casual approach of showing off one’s qualities and talents.
2.  Proper and full information must be given. One should regularly update the profile including all the past and present work experience details. Employee reference must be included as well.
3.  The main power of LinkedIn is that every company or enterprise check through resumes and profiles her as by using LinkedIn search tool any company just have to write the keyword of talent they are looking for and the profile of candidates having such qualifications will pop up. Therefore, it is very essential to use correct language and keyword.
4.  The column of specialties is the most important one, as the keyword used in it is mainly helpful when any company searched for that specific thing.
5. Making a suitable and appropriate contact is also very essential. If you know right people and right company, you might get good news soon. Never invite of add contacts in a collective way. Always send individual requests to show the importance.
6.  Always try to join as much groups available which are actually related to your real life like alumni group or company group or even geological area wise groups.If you wish to join the Top SEO, SEM, Social Media group on linkedin its here http://t.co/6qGVwrfj already with 30000+ pros!
7.  Share your project on your profile to let other see how talented you are and in what kind of conditions you can work properly.
8. By adding one’s profile to LinkedIn, one can easily approach to various companies and various companies can approach you as well. By diving yourself in particular format and section you should add details regarding previous work experiences and reference or feedback from company which might help as well in your selection. From the entire job searching websites, this is the best and the most popular among intellectual group. Sure the first impression is the last impression, therefore while making a contact with company’s supervisor one must give diplomatic yet appropriate responses to every question asked.

Top 10 Twitter Tricks for Marketing!

  Twitter is one of the famous social networking website which shortly after arrival gained a huge popularity and success all over the world. Its unique way of communication attract thousands of people daily and it has became second home for regular internet users and bloggers. The term which best depict its way of interaction is “micro blogging”, one just have to follow a friend and next thing one can do is start texting one-liners or re-tweet on previous comments. For any product, to make it popular one should know how to sell it and by all means selling as in marketing.

Twitter is maintaining its success and popularity by using some of very smart marketing techniques, the top 10 of which are as follows:

1. Always provides meaningful and sensible quotes and blogs which usually people are waiting for so that they can follow or like it.
2. One thing that definitely be avoided is not to become a spamming thing. Usually shortly after arrival many social networking websites end up in spamming zone due to rational or uncensored text on the internet.
3. Anyone can get benefit out of social networking websites; one should simply know how to do it. Using appropriate words and right technique can help one to promote one’s product to a great extend with the help of Twitter.
4. Language is always the prior thing one notice while talking to someone. Whether it is face to face or internet chatting, one should know how to mix match decency with little bit of fun as well. How to present is how you going to get back response.
5. Adding as much information will also harm sometimes as with little information, people ask questions of which you can answer but with much information one might not know what the client would ask.
6. Website link and useful content must be referred to the client so he/she will cooperate according to that.
7. Twitter tool provides search feature which helps to search and investigate the exact thing what customer might be demanding.
8. Always pay attention what other is commenting on your post, one never know that would be a client. So it is essential to share right amount of information while re-tweeting.
9. Innovate while selling your product. Use polls, surveys and even questionnaire to make people involved.
10. Be genuine and honest. Admitting to one’s mistake depicts loyalty of the employer towards brand and attracts more clients.

Cricket : Sport or Religion Socially? Top Social Media Trends

Just by checking out the attendence today and having a look at the social media trends, one can predict there is something special and 'must see' event this afternoon.

Here are some of the tweets about the high octane India Pakistan World Cup Clash 2011 cricket match:

For those who would like to enjoy the cricket as a passion, this is the ultimate occasion in the sub-continent.

Cricket and Social media mentions are closely knitted or do I say religiously?

Top 10 Queries Today on Google Trends:

1.     india vs pakistan
2.     mohali rain
3.     mohali weather today
4.     chandigarh weather
5.     pratibha patil
6.     india pakistan semi final
7.     mohali match
8.     bleed blue
9.     michael clarke
10.     mohali temperature

People in the sub continent are focussed on the Cricket Fever so much that its anybody's guess for the latest trends and who wont like to see the mother of all clashes - India Vs Pakistan in World Cup Semifinal?

Twitter Shows a Cricket inclination too:

Here are the Top Twitter Trends (India) currently

# Poonam Pandey
# #mohali
# India-Pakistan
# #idontunderstandwhy
# #srilanka
# RIP Jackie Chan
# Bleed Blue
# Jai Hind
# Chandigarh

Top Keywords Social Media Buzz Online!

Effective campaigns, keyword research, deep down grilling of core-keywords, relevancy, Latent Semantic Indexing, Stemming, Long Tail Keywords, synonyms, volume and traffic, KEI etc etc all lead to gather one common thing - what is the page or site is about and what it want to achieve with SEO & Internet Marketing Techniques.

In the media world where all the leading SEO, SEM Pros are fighting for each 'word', here is an overview how the online marketing and social media buzz words as compared to top social properties such as Twitter, Myspace, Youtube, Digg & Flickr.

After looking at these charts, one can get an idea which keywords are in high demand, whats latest and which keywords are user talking about in the www.

These charts are just provided to give you a birds eye view, no guarantees of accuracy, all info is brought to you by sitevolume.com ( we are not anyway associated with the said site)

Digg's latest SEO / SEM buzz shows PPC is the top keyword searched and/or talked about, followed by SEM: 

Flickr's latest trending buzz shows SEM is the top keyword searched and/or talked about with no major competition as surveyed: 

Myspace users also talk about SEM and it is the top keyword online:  

Here comes Twitter's latest internet marketing buzz shows PPC is the top keyword searched and/or talked about, followed by SEM, chart a bit matching with Digg: 

Last but not the least Youtube's latest online marketing buzz shows SEM is the top keyword searched and/or talked about, followed by SMO, 

so now its upto all those search marketers, twitters and buzz creators online to take what they wish to extract from the analysis drawn.