Social - Political Awareness via SEO SEM : Case Study

After huge political success by Barack Obama in the prestigious US Presidential Elections 2008, which the world was observing, its India's general elections coming soon.

Here is a news from US Gov

Washington -- Electioneering changed in the 2004 presidential campaign when Democratic contender Howard Dean used the Internet as his staging ground and the public responded by donating time and money. Four years later, Internet fundraising has leapt ahead, with prospective Democratic presidential nominee Barack Obama enjoying particular success thanks to Web 2.0 interactive and social networking tools that enhance online community participation.

read the full story here

Now in India, this is what is catching an awareness online via Google India search engines and also on the blog content ads ( via adsense)



http://www.lkadvani.in, a nice looking and focussed website for the BJP leader was launched on November 8th 2008, happens to be his 81st birthday.
Tech savvy BJP ( Bharatiya Janata Party) is promoting their Prime ministerial candidate Mr. L.K. Advani in a unique way of Google Adwords ( Search and Content ) advertising.

Using the advance features of Google adwords keyword bidding, the site ad comes for the keyword bjp in sponsored searches as shown below:


Also one thing to be noticed is that, the site is being listed in sponsored searches for the competitor political party name ( congress) , thats intelligent online marketing :)

Lets do some SEO analysis of this Politial Promotion / Brand building / Awareness via website concept:

Here are the visitor statistics from Alexa.com


Tag cloud of the website lkadvani.in home page shows the content has given prime importance to keywords like "advaniji" , "bjp" and "2008" among others:


Meta tags on the landing /index page of the website shows there is scope for SEO optimization.
Here are the tags for reference:

As shown above the keyword "bjp" can be used more effectively in occurance, which will be beneficial to rank the site organically on top SERPS ( Search Engine Ranking Pages).

Disclaimer: The article writer is not associated / sponsored with the site and there is no intention to hurt any sentiments or create any mis-understanding. This is only an attempt to study and analyze the political campaign online as a case study via SEO / SEM Point of view.

US Presidential Candidate's Online promotion campaign

If we believe in News, there is some Confusion over US Presidential Candidate's Online promotion campaign.

Republican presidential candidate of Mitt Romney who is also the former Massachusetts governor may be surprised or rather worried to see the way his online marketing/ brand building campaign's stats.
Everyone of us could react strange if such a thing could happen to you!

According to according to Nielsen Online,reported to show some banner advertisements of the candidate on a rather irrelevant or objectionable site, which is a major concern for the reputation of the candidate as US elections are coming by.

This is an example of uncontrolled media spend and zero analytics application.
Simply automation of media buys or putting the money which is asked does not fit to a successful online advertisement/ brand building campaign.

MySpace and US Election Campaign

MySpace.com launched a presidential campaign 2008 targetting online users. Basic aim seems to educate people. This is a new concept and an example of using social media to learn the trends, interest and in some what sense promote the social cause. This mega event has seen some unique was to present each side and to give justification on a platform whom everybody can access.

This MySpace tool with a unique stand is creating a buzz not only for the candidates but also for the site and the social marketing concepts.

Such an organized effort to secure nomination and election of candidates for forthcoming US elections, everyone is trying everything they can. For each of the following candidate, you can see the profile, related information and show your support too.

Rudy Giuliani

Hillary Clinton

Joe Biden

John Edwards

John McCain

Dennis Kucinich

Ron Paul

Mitt Romney

Barack Obama

Duncan Hunter

Chris Dodd

Bill Richardson

Tommy Thompson