Mobile SEO: After Google's Panda / Penguin latest updates

Mobile especially smartphone usage in India will soon exceed the internet usage on desktop. Mobile SEO is a complicated area. As mobile devices are controlling the web day by day, marketers have started creating mobile websites. In this hustle, the best procedures of SEO are repeatedly ignored in support of fast deployment.

However, ‘search’ is the best way to reach the mobile users. Mobile search does not give just one result. It displays many results and different presentations based on whether the search query is from a basic phone or from Smartphone’s or from tablets. The mobile companies are now estimating the mobile websites from SEO’s point of view. Luckily, Google’s mobile services and guidelines are released; these guidelines help the marketers to understand and apply solid mobile SEO.

One major issue that has been discussing for many years is that if the mobile sites should be developed on unique mobile URL’s or should these mobile sites use responsive web design to assist both the mobile and the desktop content under the same set of URLs.

Google has finally worked on this issue and came up with a clear guideline. Google says ‘ mobile sites that  assist both the desktop and the mobile content under the same URL, with every URL assisting the same HTML for all the mobile and desktop devices and just making use of CSS to redesign the mobile content. This is the best way of serving mobile content.

This is not the only option that Google supports. Few other options include: mobile sites having separate URL’s to both the mobile and the desktop. One other option is that the mobile sites that assist all the devices under the same URL, but each of these UMLs assist different HTML based on whether the user agent is a mobile device or desktop.

Even if Google prefers using responsive design, sites that have already started using mobile URLs don’t have to redesign their entire site. Google does prefer the responsive design but not at the cost of user experience.
There are few marketers who are confused between dynamic HTML serving and responsive design. The difference is that responsive design just affects the CSS of a page and the actual HTML remains the same. On the other hand, dynamic serving is intended for HTML content and CSS to change based on user’s device, even while the URL of the page is same.

One of the interesting features that Google is now supporting is the ‘Switchboard tags’. For the sites, that need to keep mobile unique URL’s, marketers can now send signal to Google to help it identify mobile content from the desktop content. Few of the other SEO notes include Mobile SEO for Bing, Optimization beyond responsive design and stay away from Robots.txt blocks.

Intellectual property rights and SEO: Today's relevance

What to Learn from IPR and Patent concerns if you are an Online Marketer?

Apple and Samsung are in cold war since long. Both are high tech industries offering mind-blowing and thought provoking gadgets such as smartphones, laptops, tablets and many more. These companies are strong competitor and leaves no stone unturned. Recently, everyone must have heard about Apple Vs. Samsung case. Samsung was observed to have dishonored and violated Apple’s trade dress in manufacturing smartphones that look clone to the iPhone.  Moreover, Samsung has also violated many of Apple’s software patent layering fundamental attributes of iPhone user interface. Apple is the first company on the planet earth who has introduced a touch screen mobile phone that features zoom in and out ability just by pinching fingers.Apple also keeps patents on few aspects of the screen scrolling behavior such as the specific way of scrolling display bounces when it is pushed too far.

Who win the battle?
Obviously Apple won the case and unfortunately, Samsung lost. Jury made the decision that Apple will be awarded with $1.5bn by Samsung for infringing Apple technologies, software and designs.Android OS (Operating System) has no doubt, made a tremendous entry in smartphone industry and has captured mammoth growing share of cell phone market. Google Android earnings are minimum and among android phone manufacturing companiesonly Samsung is enjoying huge revenues. Winning a billion dollar case from rival in smartphone game is no doubt, a gigantic win for the founders.  And the reality that the trades dress breaches upset Samsung’s production and distribution chain marks it a chief solid blow.

The jury foreman was 67 years old chief technology general of Multicast Labs naming Velvin Hogan. He got worldwide fame by designing web video technology and has deep understanding about US patent rules. Hogan after careful calculation reached to this dollar amount using his own calculations based on the fact that how much Samsung hurt Apple in profits from the sales of invading Samsung gadgets and adding the royalty total to attain a final fair number. Decision of the issue was taken after careful consideration of public and media and was inherently unbiased.He also made it clear that this decision was not made to hurt any party.

Understanding of IPR
This case has made it clear that the increasing popularity of internet and infinite amount of online workers and users IPR (Intellectual Property Rights) can be taken away effortlessly from the owner. Whatever might be the idea, innovation or product you present itcan be viewed and imitated within no time. Efforts should be made to keep all the trademarks, patents, copyrights and other intellectual property rights of your software, technologies and products intact and enjoy the sole proprietorship of your innovations and ideas. Moreover, it enables you to safeguard the originality and relish monopoly.

Understanding Intellectual Property Rights, Trademarks and Violation of Copyrights is a must for all Online Marketing Consultants - SEO, SEM, PPC, Social