How Offline advertising can support to online marketing

Almost all the businesses spend huge amount of money on advertising their business both online and offline to attract the customers. However, many of such businesses are missing the benefits of their advertising activities as they are not putting online and offline activities together.
If the online and the offline marketing are not integrated together, there is a chance of missing out the customers. For instance, if a customer comes across your advertisement without your company’s website, they will not be able to access the site and hence would look for another business.
Also customers may get confused if there is no understandable relationship between what they see on TV and display advertising data on your website. Here are few tips to make sure that both the offline advertising and the online marketing go together.

•    Your needs of online marketing must be similar to your offline rand. If your company logo is different on your website to that of the one used in brochures or in newspaper ads, people would not be able to identify your brand and you will lose your customers. Ensure that the colours and the logo are same throughout the advertisements.

•    The quotes or the messages that you add in your marketing activities, should be carried over into all of them. Your business slogan must appear on every marketing material that you make and messages from offline activities should appear on your webpage. Consistency is very important and make sure that you use same messages throughout your marketing.

•    Putting up the websites on every marketing activity is the best way to integrate both the offline and the online marketing. Put the name of the website on letterheads, business cards, brochures and in every single marketing activity you create. This increases the traffic on your website thus increasing your sales.

•    Every person in business talk about the keywords, as it is very important factor in marketing activities. To integrate both the offline and online marketing, use the same keywords that you used in your offline ads. This ensures that customers who see your advertisement and then search for something they read in it will be directed to your site.

•    The marketing activities should also have landing pages on your website for it to be successful. To fully combine offline and online marketing, activities that you run must be directed to a landing page. If a customer sees your advertisement having an offer, he or she can just type in the URL mentioned in the ad and is directed to the page that has offers.  If it is an effective landing page, you can generate more sales.

What Makes Email Marketing so Crucial?

What is email marketing?

The dream of every business is to have increased sales and therefore an ultimate increase in the returns. In this regard, there is the need to be able to determine the most suitable technique that can be used when aiming to meet this target. Marketing is one of the tools that are widely used to promote sales. In this case, email marketing is a technique whereby advertising of products is done via electronic mail. This method has been facilitated by the advancements in the levels of technology. These changes have played a great role in boosting sales by taking marketing to a whole new level. This technique is therefore quite handy especially for business people who want to venture into serious marketing. However, there are few requirements that must be met in order for this venture to be possible such as access to proper internet connection to facilitate the marketing process.

The essence of email marketing

As mentioned above major importance of marketing is actually to improve the returns that arise from the sale of products. It can also be used to attract new markets for the goods that are on sale. Email marketing comes in quite handy from the fact that it is fast and thus the information about the goods that are on sale is able to reach a good number of consumers and thus increase the market for such products. This also ends up increasing the general sales of the products. Another quite important factor to put into account is trapping of newer opportunities. This is facilitated by the fact that email marketing is fast and able to reach a good number of potential consumers and investors for that matter. These are very crucial factors that play a major role towards the growth of businesses. This therefore entails that email marketing is quite a good venture when aiming at improving a business.

Making the right choice

It is important that proper techniques should be employed when aiming to boost sales. On this account, email marketing is quite a good option putting into account that it is fast and can reach a good number of people. This calls for an individual or firm to take the right measure and in this case use email marketing. This method is quite easy to implement and at the same time bears better results after a given amount of time which makes it suitable. It is without doubt that this method of marketing will take your business to greater heights.

Top 5 Advantages of Online Marketing over Traditional

   This has always been an issue of debate - What advantages do Online have over Traditional Marketing (Newspaper, TV, magazines etc). A lot has been said and still a lot to come. With more and more Offline advertising companies opening Online Marketing departments across the globe, its quite obvious that without Internet Marketing & Mobile advertising, survival will be challenged in the tough competition.                                    
                                           
Traditional marketing is taking a backseat to online marketing nowadays. And as everything else, this too has a reason, the reason being that this kind of marketing is more efficient and more pocket-friendly. The advantages of online marketing over traditional marketing like that of television advertisements are:

1) Instant Change: Changes to the marketing campaign can be done on the fly. With traditional marketing, once an advertisement is released, it cannot be called back or changed. If there was a mistake, it would stick through. That is not the case with online marketing. We can modify our online advertisements according to the marketing reports without much effort.

2) Track, Monitor,ROI: We are able to track and monitor real-time results of the online marketing campaign. Online analytics help us to do just that. Although there are ways to monitor offline marketing, they are very difficult to execute, in reality.

3) Precise Target Audience (TG):We can target a specific audience with our advertising campaign. This type of marketing has easy methods of targeting a specific demographic, be it gender, age or more specific areas like education, occupation or income.

4) Varied Options: We will have a variety of options while marketing online. We can use audio, video, e-mail, social media, blogging, etc. If we were to use so many options while marketing offline, we would need to have a huge amount of 'green' to spare.

5) Grab Leads on Interest: Online marketing has the ability to convert a potential customer into a customer, instantaneously. This is not the case with traditional marketing, in which we would have to make a lot of effort. In online marketing, the whole process can be set in motion with just a number of clicks.

Top 10 Social Media Tricks for Advertising / Marketing

For any product to be successful, the main hand behind all it is its promotion and advertising. For any social networking website or media, it is very essential to have a right marketing. In order to sell a product or organizing an event, many companies usually pass on their advertisement to social media including Facebook and Twitter. Some of the top social media tricks for advertisement are as follows:

1. Millions of people join such public interaction websites every year and by making a special profile or page for your product is the first step must be done in order to bring your product or brand in front of people.
2.  Making of an attractive and colorful profile will attract more viewers as well.
3.  Anyone can get benefit out of social networking websites; one should simply know how to do it. Using appropriate words and right technique can help one to promote one’s product to a great extend with the help of Twitter.
4.  Language is always the prior thing one notice while talking to someone. Whether it is face to face or internet chatting, one should know how to mix match decency with little bit of fun as well. How to present is how you going to get back response.
5.  Twitter tool provides search feature which helps to search and investigate the exact thing what customer might be demanding.
6.  Adding as much information will also harm sometimes as with little information, people ask questions of which you can answer but with much information one might not know what the client would ask or demands.
7.  Use creative and innovate ideas to involve as much people as possible like adding videos or pictures of events of your brand or product, asking questions regarding people’s opinion about various items and also ask interesting quizzes or questions regarding the product viewer used and hence proved how yours product is more beneficial.
8.  Adding URLs and links for related searches and topics will help the viewer to understand your product more accurately.
9.  Add a suggestion box or a comment page where feedback can be given by the clients.
10. Make sure to response back to the client as often as one can. Customer should be a priority and thus many social media sites organize events or gift schemes to encourage customer to participate.

LinkedIn Power: How to make use of it?

What Facebook and Twitter is for friends and students, LinkedIn is for working people. From nobody to definitely somebody, LinkedIn helps to pass that journey as one can spread his/her business by using this social networking website. In order to make you an irresistible catch for the company one must follow some guidelines given below:

1. Make sure your profile is unbelievingly impressive. Making a profile at LinkedIn is like re-writing your resume in more refined language and casual approach of showing off one’s qualities and talents.
2.  Proper and full information must be given. One should regularly update the profile including all the past and present work experience details. Employee reference must be included as well.
3.  The main power of LinkedIn is that every company or enterprise check through resumes and profiles her as by using LinkedIn search tool any company just have to write the keyword of talent they are looking for and the profile of candidates having such qualifications will pop up. Therefore, it is very essential to use correct language and keyword.
4.  The column of specialties is the most important one, as the keyword used in it is mainly helpful when any company searched for that specific thing.
5. Making a suitable and appropriate contact is also very essential. If you know right people and right company, you might get good news soon. Never invite of add contacts in a collective way. Always send individual requests to show the importance.
6.  Always try to join as much groups available which are actually related to your real life like alumni group or company group or even geological area wise groups.If you wish to join the Top SEO, SEM, Social Media group on linkedin its here http://t.co/6qGVwrfj already with 30000+ pros!
7.  Share your project on your profile to let other see how talented you are and in what kind of conditions you can work properly.
8. By adding one’s profile to LinkedIn, one can easily approach to various companies and various companies can approach you as well. By diving yourself in particular format and section you should add details regarding previous work experiences and reference or feedback from company which might help as well in your selection. From the entire job searching websites, this is the best and the most popular among intellectual group. Sure the first impression is the last impression, therefore while making a contact with company’s supervisor one must give diplomatic yet appropriate responses to every question asked.

Top 10 Twitter Tricks for Marketing!

  Twitter is one of the famous social networking website which shortly after arrival gained a huge popularity and success all over the world. Its unique way of communication attract thousands of people daily and it has became second home for regular internet users and bloggers. The term which best depict its way of interaction is “micro blogging”, one just have to follow a friend and next thing one can do is start texting one-liners or re-tweet on previous comments. For any product, to make it popular one should know how to sell it and by all means selling as in marketing.

Twitter is maintaining its success and popularity by using some of very smart marketing techniques, the top 10 of which are as follows:

1. Always provides meaningful and sensible quotes and blogs which usually people are waiting for so that they can follow or like it.
2. One thing that definitely be avoided is not to become a spamming thing. Usually shortly after arrival many social networking websites end up in spamming zone due to rational or uncensored text on the internet.
3. Anyone can get benefit out of social networking websites; one should simply know how to do it. Using appropriate words and right technique can help one to promote one’s product to a great extend with the help of Twitter.
4. Language is always the prior thing one notice while talking to someone. Whether it is face to face or internet chatting, one should know how to mix match decency with little bit of fun as well. How to present is how you going to get back response.
5. Adding as much information will also harm sometimes as with little information, people ask questions of which you can answer but with much information one might not know what the client would ask.
6. Website link and useful content must be referred to the client so he/she will cooperate according to that.
7. Twitter tool provides search feature which helps to search and investigate the exact thing what customer might be demanding.
8. Always pay attention what other is commenting on your post, one never know that would be a client. So it is essential to share right amount of information while re-tweeting.
9. Innovate while selling your product. Use polls, surveys and even questionnaire to make people involved.
10. Be genuine and honest. Admitting to one’s mistake depicts loyalty of the employer towards brand and attracts more clients.

Top 10 Facebook Tricks for Marketing!

 Facebook being the most interactive and popular social networking website has becoming a great source of publicity help for many people. Everyone  who are trying to sell their product by making interesting profiles on Facebook, deal with lots of do’s and don’ts to make sure people keep liking their page and after influencing from them keep buying their product as well. From cloths to technology and from entertainment area to business class, everyone take help of Facebook to promote their product or themselves even. Some things must be kept in mind while promoting or advertising one’s product, some of them are as follows:

1. One should post quite often as usually people check their notifications when they get time and by that time your post is lost in other feeds. Updating of post is essential at least twice in a day as people get to know about the new stuff and information.
2. Always try to interact with people who like your posts and updates. Customer is always a priority and a customer with interest is a sure catch. Responding to the comments makes them feel valuable.
3.   Try to bring variation to the material you post. Try asking interesting questions, easy quizzes, funny questionnaire and polls, etc…
4.  Suggest different materials like newspaper, blog or magazine article which have similar topics and concepts as your product. Material to be posted need not to be from your website only as different materials help show the popularity and success of the brand.
5.   The more you publicize the more likes you will get. Try to take some help from Facebook people to make a special box or interactive page for your profile so that customer will be attracted towards it.
6.  Ask people to participate in surveys and polls and try to get their email ids so that you can further send emails regarding new schemes.
7.  Have a welcome page for those who are visiting your profile for the first time.
8.  Add games or songs to your profile or even videos which makes it livelier.
9.  Do not write or post and indecent post or comment in improper language which will leave the viewer to do nothing but to spam you.
10. The way you sell the product is what matters the most. There is nothing like right words, right moments, what matters is presentation.

Cricket : Sport or Religion Socially? Top Social Media Trends

Just by checking out the attendence today and having a look at the social media trends, one can predict there is something special and 'must see' event this afternoon.

Here are some of the tweets about the high octane India Pakistan World Cup Clash 2011 cricket match:

For those who would like to enjoy the cricket as a passion, this is the ultimate occasion in the sub-continent.

Cricket and Social media mentions are closely knitted or do I say religiously?

Top 10 Queries Today on Google Trends:

1.     india vs pakistan
2.     mohali rain
3.     mohali weather today
4.     chandigarh weather
5.     pratibha patil
6.     india pakistan semi final
7.     mohali match
8.     bleed blue
9.     michael clarke
10.     mohali temperature

People in the sub continent are focussed on the Cricket Fever so much that its anybody's guess for the latest trends and who wont like to see the mother of all clashes - India Vs Pakistan in World Cup Semifinal?

Twitter Shows a Cricket inclination too:

Here are the Top Twitter Trends (India) currently

# Poonam Pandey
# #mohali
# India-Pakistan
# #idontunderstandwhy
# #srilanka
# RIP Jackie Chan
# Bleed Blue
# Jai Hind
# Chandigarh

Who is searching What? latest social media buzz online

When it comes to social media, its a serious analytics business for search marketers to know, understand and optimize the sites/campaigns they are working on.

Social Media Marketing (SMM) and Social Media Optimization (SMO) caters the online visibility of the buzz on top keywords online.



The top 20 searches on Google hot trends (USA) Apr 27, 2010

1.     shania twain songs
2.     ricky williams
3.     bobby brown died
4.     fred hoiberg
5.     how many miles is 5k
6.     google me
7.     brooke phillips
8.     justin bieber kissing a boy
9.     is lost new tonight
10.     bleach 268 english sub
11.     hyponatremia
12.     lost april 27
13.     run ricky run
14.     bryce tarter
15.     how many people have my name
16.     wes moore
17.     bango dunk
18.     noah s ark found
19.     m.i.a. born free video
20.     lloyd blankfein

Delicious.com has a cloud of most popular search terms: (sorted by size)
These are everyone's tags, visible for all.

 design blog video software tools music programming webdesign reference tutorial art web howto javascript free linux web2.0 development google inspiration photography news food flash css blogs education business technology travel shopping books mac tips politics science opensource games culture research java windows security internet movies online search humor funny social community fun mobile recipes cool marketing health php tutorials cooking resources history portfolio audio download graphics media library toread python photo article ruby ajax learning film maps photoshop youtube architecture rails computer wordpress freeware plugin home hardware firefox apple mp3 illustration photos email twitter socialnetworking api ubuntu language database fashion osx tv blogging network html book typography interesting work money finance japan advertising productivity list recipe magazine environment webdev writing jobs 3d 2008 code guide icons imported images game networking diy cms videos lists wiki seo green gallery usability jquery microsoft tool collaboration .net privacy visualization entertainment psychology tech movie statistics iphone articles management phone desktop podcast math shop economics Design geek radio ebooks drupal comics people rubyonrails forum flex reviews information animation government browser data wikipedia hosting vim religion school wishlist realestate todo house literature rss fic converter streaming downloads electronics teaching interactive kids documentation car flickr and artist

Top SEO SEM (Search Engine Optimization & Internet Marketing) Groups Online

In order to start learning about various online learning and business activities and buzz, among several sources such as books, articles etc. one major and developing source is group activities.
Asking general or specific questions, surveys and opinions is a characteristic property of an active community/ group.

Specifically for 'seo, internet marketing' as there are very less takers on printed books as compared to the online audience, groups play a vital role in learning online.
Whether you are a new learner, ethusiasts, just surfing and found interesting person, or a serious researcher, practicing professional or consultant, everyone needs the latest knowledge, news and happenings online in what interests him/her.

Many internet aware business leaders too are part of various internet marketing communities and group sharing knowledge online.

The perfect place for Hiring and staffing (HR) people to post jobs and find specific skillset talent,as SEO, SEM and web analytics experts are hard to find :)

Some of the top SEO, SEM and Internet Marketing groups online, you can join for free!

Group Info:
SEO SEM PPC SMO Search Engine Optimization,digital forum for professionals / Experts, business owners, entrepreneurs, advertisers, email & affiliate marketers, webmasters, online marketing, Analytics, Mobile, Gaming, Internet ecommerce with Google,Yahoo, MSN Bing. Feel free to join, post jobs & ask!
Currently having 4,335 members
URL: http://www.linkedin.com/groups?gid=71207

SEO SEM Group:
Group Info:
Facebook Group with top search marketing professional, organic and PPC. Share information with some of the ignited minds in the internet industry.
URL: http://www.facebook.com/group.php?gid=29114212202

Internet Marketing Group:
Group Info:
Orkut Group for SEO and online marketing, currently having 850+ members
URL: http://www.orkut.co.in/Main#Community?cmm=19447047


SEO SEM (Search Engine Optimization & Internet Marketing)
Group Info:
Group with people across the search marketing and internet/ecommerce platform. Includes students, pros, hiring and business leaders too.
URL: http://www.brijj.com/group/seointernetmarketing

Feel free to add your comments and feedback.

Jan 2010 data for Top 10 US Search Providers

Latest data about who is searching what and who is searching where is out.... Checkout the table below for the Top search providers ( Jan 2010) and its the US  geography considered. Google has lost one percentage in search compared to the last while Bing is  gaining. With this data now innovative search marketers and online marketing companies can now target the top searched internet properties and design a killer marketing strategy accordingly. Top 10 Search Providers for January 2010, Ranked by Searches (U.S.)
Rank	Provider	Searches (000)	Share of Searches
	All Search	10,272,099	100.0%
1	Google Search	6,805,424	66.3%
2	Yahoo! Search	1,488,476	14.5%
3	MSN/Windows Live/Bing Search	1,116,546	10.9%
4	AOL Search	251,762	2.5%
5	Ask.com Search	194,161	1.9%
6	My Web Search	112,356	1.1%
7	Comcast Search	59,608	0.6%
8	Yellow Pages Search	35,101	0.3%
9	NexTag Search	34,736	0.3%
10	BizRate Search	20,123	0.2%
Source: The Nielsen Company

This Month's Performance Report - Ranking Sense !

Top Queries from Search Traffic

The top queries driving traffic to RankingSense.blogspot.com from search engines. Updated monthly. (alexa)

Query

Percent of Search Traffic

1	tweeter ppc	5.23%
2	tweeter google ppc	3.98%
3	learn seo india blog	2.98%
4	google top keywords in india	2.96%
5	bookmarks online google flickr tweeter url	2.96%
6	top ten smo sites	2.96%
7	tweeter client ppc	2.67%
8	gmail clean and tweater	2.10%
9	tweeter tools marketing search	2.01%
10	top searched on google	1.96%

High Impact Search Queries for RankingSense.blogspot.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines.

Query	Impact Factor	Query Popularity	QCI
google ppc	9.09	33	81
learn seo india	7.47	5	40
learn seo india blog	5.65	5	30
google top keywords	3.59	18	53
learn seo	3.36	34	57
seo sem	2.83	36	52
seo india	2.56	49	71
and seo	2.50	8	50
internet marketing	2.47	56	82
seo training in india	2.36	15	58
tweeter	2.26	59	20
tweeter tool	2.13	16	67
social networking sites in india	2.09	20	39
web marketing	2.09	47	85
internet markeing	1.91	13	58
forum cms	1.89	22	75
top 10 social networking sites	1.86	27	35
marketing search	1.75	8	55
social networks	1.58	45	51
seo tools	1.57	53	62
pocket pc	1.53	49	49
top keywords	1.41	31	47
marketing buzz	1.39	14	53
internet markeing learn	1.28	5	100
seo ranking	1.25	29	66
social networking	1.25	49	56
top searched on google	1.24	8	10
free seo training	1.23	23	53
social media	1.16	53	63
social networking website	1.13	25	66