Latest Google Adwords Update for Managing large scale account changes

Google making adwords faster, simplier and easy to manage large scale account changes, here is what all the paid search marketing professional get with the latest update

Keywords	Search and replace text in the keyword or destination URL Append text to the keyword or destination URL Set new bids, including increasing to first page or top of page CPC Increase or decrease bids Change keyword match types Add/remove labels
Ads	Search and replace text in the ad or URL Append text to the ad or URL Change the capitalization of the text Add/remove labels
Ad Groups	Increase or decrease bids Set new bids Add/remove labels
Campaigns	Increase or decrease budgets Set new budgets Add/remove labels

View the complete Google Official Adwords Update

Top 5 Reasons Why An SEO Should Know More Than Just SEO

Search engine optimization is considered to be the most effective way for your website to be optimized. This is a process wherein the content of your website will easily be recognized and get the attention of the search engine. This would involve changing the text, correction on website navigation, coding & User Interface design and suggestions for URL. This is not a simple process however, once the on and off pages are optimized, it will lead to high ranking in the search engine leading to more traffic for your website. If SEO is done properly, the website owner can enjoy long term period of advertising their business.

Since SEO is one of the most effective tools in marketing online business, there are five reasons why you should know more about it.

1. Provides Visibility 

When your website is optimized, it will be easy for people to recognize your website. The search engine sorts websites in terms of content, relevance and URLs. Additionally, by using the right keyword, you can interact with the viewers and there is a great chance that search can find your website.

2. Recognizing Your Brand

If the website gains lots of impressions from the target audience, it has the ability to facilitate the awareness to the brand you are marketing. Without you knowing it, when your website is on top, it creates an indirect brand building. This strengthens the brand of product you are marketing. SEO will make this happen for it will improve your placements in the web. Once you are on top, there is a great chance that you will have lots of followers.

3. Stretches Your Budget 

Advertising the product is a costly expense in any business. There are times that your business does not have enough funds for advertisement that is why they resort to cheap forms with less effectiveness. With your online activities, you would only need good content, keyword, effective links and social media. This will save you from resorting to expensive advertisement. What you have to do is to look for someone to do some offline activities like writing the web content for the website.

4. Put Value To Your Site and Be On Top

The search engine optimization is capable of bringing potential customers to the website whenever the searcher looks for product knowledge. If you are on top of the ranking, with billions of searchers who uses the internet every day, you will be prioritized. When your website is optimized, it will help others to find your website.

5. Platform That Works For You 

SEO and advertisement marketing are similar; they are used to look for customers. Online advertising relies on the data and still growing despite the gloomy economy. Paid search effect grows every year and advertisers get to spend lots of money on all forms of advertisement. However, once your website is optimized, you do not have to spend lots of money to be on top.

Social Media Plan for ICC T20 World Cup Cricket

Social media experts are planning for ICC T20 World cup cricket now a day as the rumors are dispersed about its initiation in social buzz. Test team of this year has been selected by the nominated selection panel and has been announced by the international cricket council (ICC) in Colombo. The jury was appointed by Clive Lloyd who is a batting legend of West Indian cricket team. ICC 2012 will be the 4th twenty20 tournament. This international competition will be held on 18th of September and 7th of October 2012 in Sri Lanka.

Schedules, venues, quads, teams, theme songs, etc. have been posted on the ICC website. 

Last three tournaments were held in South Africa in 2007, at England in 2009 and at West Indies in 2010 respectively and this year this tournament will be held in an Asian country for the first time. Lasith Malinga, who is a pacemaker of Sri Lanka team, has been appointed as ambassador of the whole event. Three out of the four groups will participate in the preliminary round according to the format. Indian team and England cricket team have been placed in the same group and they will be joined by the Afghanistan who is runner up of ICC 2010. The other three groups consist of cricket teams of Ireland, Australia and West Indies in Group A, Zimbabwe, Sri Lanka & South Africa in Group B, and Bangladesh, New Zealand and Pakistan in Group C respectively.

Right from creating interest, branding to selling ICC T20 World Cup (Srilanka) 2012 tickets online, social media companies around the world are trying to cash the opportunity. 

Booking time and official entry time have been finished but, social media is helping the fans to arrange entry tickets with extensions using multiple strategies and arrangements including developing campaigns and other innovative ways like organizations involved in event marketing online. Event marketing or event management companies basically administrate events by hosting, managing and selling the tickets. All arrangements related to the format have been made and it has been expected that next ICC twenty20 world cup will be held in Bangladesh in 2014. Cricket fans who want to know about ICC T20 venue, teams, tickets, squads, news, scores, highlights and live streaming they can visit official website of ICC where every information of teams with all statistics have been placed. 

David Richardson who is ICC chief executive has recently announced shortlist at the press conference. Sri Lanka will host all 27 matches throughout Sept-Oct 2012. T20 competition correlates future cricket tour programs offered by ICC. Qualifying rounds have been played at the beginning of 2012 in UAE.  These competitions are basically a blend of knockout and Robin Round. Teams are making efforts to beat the England who is ICC world T20 champions of 2010. The ICC champion trophy has grabbed the attention of all fans and they are making efforts to buy tickets to watch live matches.

Golden opportunity for online marketers (SEO, SEM and Social) to create content, news, press releases and product promotions around the big event of 2012. Let's not forget Hugh fan following for each team and country for this rapidly scaling event.

Content marketing-How to make the most of it

This is a form of marketing technique in which in relevant and valuable content are distributed so as to attract the attention of the potential customers. As opposed to bombarding people with ads, content marketing aims at providing very valuable information to the customers or potential customers for free. When done effectively, the customers will be more open to the company’s brands and products. Some of the tips for creating content that captures the attention of the customers include

Getting fresh and new perspectives

There is a tendency among content marketers to over use a strategy that has been successful for some times. This makes the strategy to lose it appeal among the customers. It is therefore important that new ideas are infused on the content marketing. Some of the ways of getting fresh perspectives are:

• Consider working with creative freelance professionals. This will help you get new approaches of keeping the customers interested in the information you are supplying.
• Another way is to bring in guest content marketers once in a while to develop the content marketing. The outside consultants will enrich the knowledge of your product among your customers and also very useful in reaching their followers in the social media.
• Getting the views of other people in the company but outside the marketing department. The other people may have fresh ideas on how to sell the products more creatively.
•  Having a focus group discussion to brainstorm on various ways of providing answers to the questions raised by the potential customers.
• So that content marketing make good impression on the customers, there is need on employing different types of strategies that will relay the same information over and over. 

Factors that make effective content marketing

• Make sure that the message answers most of the questions asked by potential customers. This is easily done by taking note of the questions asked when selling the products.
• The information should train people on the product. This is especially useful when dealing with technical products. You will win trust in the process of educating your client about how best to use a product.
•  Including case studies could be very helping in building interest. Adding a simple demonstration on how other customers have used the product can make it more real for customers.
• Finally, ensuring that the communication is provided in different content formats will enhance your chances of reaching the targeted customers.

How to Measure PPC (Pay Per Click) Performance?

 The main advantage of Online Marketing over Offline or Traditional is the 'measurability' of investment and the Return on Investment (ROI). SEO (organic search) and SEM (Paid Search) are two vital pillars of Internet Marketing. Its been a constant debate which of these two is better - SEO or SEM? There is no direct answers as SEM is pinpoint advertising based on interest while SEO is all about Broad guidelines for a constantly improving performance. Whether the quality of SEO is better than SEM, depends on your SEO or SEM (also known as PPC, although not limited to) consultant.    
                                             
All of us know that, for a successful PPC (pay per click) campaign one should get a high return on investment.
A PPC campaign is quite costly and it does burn a pretty little hole in your pocket the first time. So, it's essential that you get it right in one go. The reason we spend big bucks on this campaign is that PPC is one of the most useful online marketing strategies available. There are several ways in which the PPC performance can be gauged. These are listed here. First up, the CTR (click through rate). It is based on the ratio between number of impressions and ads clicked. This gives an idea of how many are actually clicking the ads. 


Next up, CPV (cost per conversion). It tells us the average cost per conversion of each ad, and we can decide on our own which ad was successful and which was not. The 'bounce rate' and 'time on site' features tell us whether the ads are relevant to our website landing page and how interesting the site was, respectively. One of the best indicators, though, is the actual loss incurred in the PPC budget. The more the loss, the worse the
campaign. Our main aim with the campaign should be to incur no loss at all.

Top 10 SEO mistakes: Common Sense SEO

A majority of SEO's dont really emphasize what 'users' want to see and relate.
Having a good SEO for your website is as necessary as keeping the content interesting. However, we commit a lot of mistakes when we go for the SEO. Here are the terrible ten.

1. Use of inaccurate keywords
We use words that we think are descriptive for our website, but people don't generally search those words.

2. Keywordless URLs
Having keywords in our URLs has an advantage over keywordless URLs.

3.Leaving the Title tag empty
Leaving the < title> < /title> tag empty is a blunder as this shows up in search results as our page title.

4.No use of keywords in content
Insert keywords in the content wherever it makes sense. If you can, bold and highlight them.

5.Lack of maintenance
We need to be consistent with optimization of the website, keeping an eye on the competition and search algorithms of search engines.

6.Flash and no HTML
A search spider can't read flash content, so we better have an HTML alternative.

7.Javascript menus
Web search engines don't read javascript. So, it's better to have a sitemap with all the links present.

8.Ignoring header tags
h1...h2,etc. are quite important as they contain the basis of our web page. If possible, we should use keywords in the header tags itself.

9.Irrelevant linking
Assume that our website is being linked from an irrelevant website. This type of negative endorsement does not increase the site ranking.

10.No text content
No matter how attractive our website is, if it doesn't have any kind of text, search engines will just ignore our website in relation to what we want to sell or what we represent.

Google Experiments - Quietly pushed and working?

Gone are the days for big bang announcements and push/ PR releases for a new feature and tool, how search giant Google Does is testing and doing beta without much self-promotion.


Some of the latest experiments observed are:


Starting from The Link between Display advertising and Search Engine "Paid Search" Ranking-
A post from Search Engine Land speaks more about search algorithm and display experiments @ Google

Official: Google Testing Display Of Click Counts On Paid Search Ads

Intrepid searchers have been spotting click counts displaying under certain AdWords ads on Google.com, and the search giant has confirmed it’s doing a small experiment.


Now the Google images 'search' is more prominent than ever before with a option on Google Images home page inviting users to drag and drop images in the search box.
Here is from the Horse's mouth!


New! Now you can use an image to start your Google search.


Next comes the Google Apps push in chrome, see the image below, saw the apps image popping at the opening chrome 'default' page,

Google's IP based targeting also help locate the user and its last search, the domain from which the user has searched. for example if you are regularly searching on google.co.in and one fine day decide to checkout google.com, a message drops to confirm from the browser's URL Address bar as


Whats coming up?
Have a look at the menu @ Google Labs, some of the experiments might be essential to consider if you are an SEO or a search marketer or a web usability analyzer.

Google Correlate

Google Correlate finds search patterns which correspond with real-world trends.

Google Scribe

Write high-quality documents quickly. Supports text completion, correction, automatic link text and faster formatting features.

Julia Map

Julia meets HTML 5. Browse the Julia fractals like Google Maps.

Page Speed Online

Analyzes web pages and provides specific suggestions to make them faster.

Jan 2010 data for Top 10 US Search Providers

Latest data about who is searching what and who is searching where is out.... Checkout the table below for the Top search providers ( Jan 2010) and its the US  geography considered. Google has lost one percentage in search compared to the last while Bing is  gaining. With this data now innovative search marketers and online marketing companies can now target the top searched internet properties and design a killer marketing strategy accordingly. Top 10 Search Providers for January 2010, Ranked by Searches (U.S.)
Rank	Provider	Searches (000)	Share of Searches
	All Search	10,272,099	100.0%
1	Google Search	6,805,424	66.3%
2	Yahoo! Search	1,488,476	14.5%
3	MSN/Windows Live/Bing Search	1,116,546	10.9%
4	AOL Search	251,762	2.5%
5	Ask.com Search	194,161	1.9%
6	My Web Search	112,356	1.1%
7	Comcast Search	59,608	0.6%
8	Yellow Pages Search	35,101	0.3%
9	NexTag Search	34,736	0.3%
10	BizRate Search	20,123	0.2%
Source: The Nielsen Company

Top Keywords Social Media Buzz Online!

Effective campaigns, keyword research, deep down grilling of core-keywords, relevancy, Latent Semantic Indexing, Stemming, Long Tail Keywords, synonyms, volume and traffic, KEI etc etc all lead to gather one common thing - what is the page or site is about and what it want to achieve with SEO & Internet Marketing Techniques.

In the media world where all the leading SEO, SEM Pros are fighting for each 'word', here is an overview how the online marketing and social media buzz words as compared to top social properties such as Twitter, Myspace, Youtube, Digg & Flickr.

After looking at these charts, one can get an idea which keywords are in high demand, whats latest and which keywords are user talking about in the www.

These charts are just provided to give you a birds eye view, no guarantees of accuracy, all info is brought to you by sitevolume.com ( we are not anyway associated with the said site)

Digg's latest SEO / SEM buzz shows PPC is the top keyword searched and/or talked about, followed by SEM: 

Flickr's latest trending buzz shows SEM is the top keyword searched and/or talked about with no major competition as surveyed: 

Myspace users also talk about SEM and it is the top keyword online:  

Here comes Twitter's latest internet marketing buzz shows PPC is the top keyword searched and/or talked about, followed by SEM, chart a bit matching with Digg: 

Last but not the least Youtube's latest online marketing buzz shows SEM is the top keyword searched and/or talked about, followed by SMO, 

so now its upto all those search marketers, twitters and buzz creators online to take what they wish to extract from the analysis drawn.

This Month's Performance Report - Ranking Sense !

Top Queries from Search Traffic

The top queries driving traffic to RankingSense.blogspot.com from search engines. Updated monthly. (alexa)

Query

Percent of Search Traffic

1	tweeter ppc	5.23%
2	tweeter google ppc	3.98%
3	learn seo india blog	2.98%
4	google top keywords in india	2.96%
5	bookmarks online google flickr tweeter url	2.96%
6	top ten smo sites	2.96%
7	tweeter client ppc	2.67%
8	gmail clean and tweater	2.10%
9	tweeter tools marketing search	2.01%
10	top searched on google	1.96%

High Impact Search Queries for RankingSense.blogspot.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines.

Query	Impact Factor	Query Popularity	QCI
google ppc	9.09	33	81
learn seo india	7.47	5	40
learn seo india blog	5.65	5	30
google top keywords	3.59	18	53
learn seo	3.36	34	57
seo sem	2.83	36	52
seo india	2.56	49	71
and seo	2.50	8	50
internet marketing	2.47	56	82
seo training in india	2.36	15	58
tweeter	2.26	59	20
tweeter tool	2.13	16	67
social networking sites in india	2.09	20	39
web marketing	2.09	47	85
internet markeing	1.91	13	58
forum cms	1.89	22	75
top 10 social networking sites	1.86	27	35
marketing search	1.75	8	55
social networks	1.58	45	51
seo tools	1.57	53	62
pocket pc	1.53	49	49
top keywords	1.41	31	47
marketing buzz	1.39	14	53
internet markeing learn	1.28	5	100
seo ranking	1.25	29	66
social networking	1.25	49	56
top searched on google	1.24	8	10
free seo training	1.23	23	53
social media	1.16	53	63
social networking website	1.13	25	66