Latest Google Adwords Update for Managing large scale account changes

Google making adwords faster, simplier and easy to manage large scale account changes, here is what all the paid search marketing professional get with the latest update

Keywords	Search and replace text in the keyword or destination URL Append text to the keyword or destination URL Set new bids, including increasing to first page or top of page CPC Increase or decrease bids Change keyword match types Add/remove labels
Ads	Search and replace text in the ad or URL Append text to the ad or URL Change the capitalization of the text Add/remove labels
Ad Groups	Increase or decrease bids Set new bids Add/remove labels
Campaigns	Increase or decrease budgets Set new budgets Add/remove labels

View the complete Google Official Adwords Update

Which is the Best PPC Platform – Google, Facebook, LinkedIn or Twitter

There are many platforms on the internet that allow network marketers to use PPC or “Pay Per Click” as a marketing tool. These platforms help them to reach a greater audience. Each platform has its own benefits. The four biggest platforms where a person can carry out PPC campaigning are Facebook, Google, LinkedIn and Twitter. One should keep in mind that all these platforms are very much similar but have different set of audiences. Of all the platforms Facebook and Twitter are the latest. Facebook list the sponsored ads on profile page of the people who have an account. Whenever a person clicks on any add it is displayed on the wall of all the people who are friends with that person. Thus a company that does PPC campaigning in Facebook can reach audience in an exponential manner.

Most of the people who use the internet are aware of Google Ad Words. Companies fight shoulder to shoulder with each other to make a place in Google’s Paid listings. They can spend any amount of money to make an appearance there. Whenever someone clicks on a Google Ads, the client has to pay a certain amount to the affiliate. Thus Google gives a certain share of the income received from the customer to the affiliate. One of the most common features of Google Ad words is PPC. Here you have to pay money per click. This much cheaper than many other forms of advertising and most effective as well.

Google is just behind the Facebook now in the Alexa ranking, but yet Facebook is the second choice after Google to carry out PPC campaigning. Using Facebook you can create good traffic for your website and generate sales and leads. You can use Facebook for the advertisement of any product and will see you business increasing in multiples in no time. You may create a fan page and then you have to supply the product information and upload a picture. In the next step you have to create your Facebook Adverts which is just a click away, and then you decide how much you are going to spend in a day for your ads to flash. You may easily choose the demographics of the target audience for your adverts.

LinkedIn enables you to target your PPC campaigning demographically as well. You can target a specific age group, profession, industry or geographical region. It has the feature of both CPM and CPC advertisements. Whenever you go for PPC campaign in LinkedIn you should keep in mind to super target your advertisement. Twitter is also gaining immense popularity throughout the world. It is a micro-blogging site and also has social networking features. It can also effectively used for PPC campaigning.

It has been seen that Google and Facebook has a larger audience than any other site. But before investing on a PPC campaign you should keep some factors in mind. You should consider the return on investment. It has been observed that Google Ad Words has the highest return on investment when compared to any other PPC platform. It also has a large distribution network and Facebook is closely following it. If you go with Google Ad Words your ads will be shown on the search results of Google search result page. So it is better to choose the best PPC platform depending on your need and target audience.

Million Dollar Question: PPC v/s SEO – Which is better?

PPC is the acronym for “Pay Per Click”. It is type of search engine marketing tool which has gained immense popularity recently. This has given rise to a debate - Which is a better option, SEO or PPC? Which one of them will yield better search results? Some of the experts of the web suggest that a combination of both the techniques should be used to get good results. The webmasters who are new to online marketing techniques suffer from a lot of confusion. A lot of questions go on in their mind and most of them are still unanswered. To answers the questions correctly, we should take a look at the pros and cons of both of the techniques.

The advantages and disadvantages of Search Engine Optimization are:
The most attractive thing about SEO is that you don't have to pay a single penny from your pocket in order to get listed in search result pages. The search engine does not charge you anything when you carry out SEO. To improve the quality of your website and get it optimized you have to simply follow some techniques, which can be done in many ways. The most important thing is to use good quality and informative content in the web pages of your website. If user comes on your website and spends time to read the genuine information, the value of your webpage increases. And once Google thinks that this web page is providing relevant information with some keyword, your website will be ranked high. The search engine spiders will also find it easy to scan through the website. The results will last for a very long period. The website will appear at the top of search engine results for a longer amount of time in the future.

Now talking about the negative side of SEO, the SEO techniques are very time consuming. There are many search engines that use a set of filters. These filters take such parameters like age of the website and age of the domain into consideration while carrying out the optimization process. So you have to wait patiently before you start seeing the actual results.

Pros and cons of PPC:

PPC is a new technique that is being adopted by most of the webmasters involved in online marketing if they want to get fast results. PPC is a bidding system, where you have to bid against other websites which are of similar type and are running PPC campaign. Like this you can get to the top of search page results that shows paid listings. For example you have a website for “e-books”. You have to place your bid for the keyword “e-book” so that your website appears on the top of the search result whenever someone searches using that particular keyword. Your relative position on the page will be decided depending on the amount you are willing to pay with respect to your fellow bidders. One thing you should keep in mind is that PPC campaigns are very tough to maintain.

So it is wise to carry out PPC for a very short time period and continue with SEO at the back end. Adopting both the strategies will help you get good results in the long run.

Top 5 Advantages of PPC Advertising for Small and Medium companies (SME)

Why advertise?

Advertising is one of the most important roles in a firm and requires proper planning in order to be successful. There are quite a number of reasons as to why it is important to advertise for instance it aims at improving the sales of the given firm. Advertising also serves to trap potential consumers apart from providing crucial information about the product that is on sale. This therefore means that proper planning should be put in place to facilitate this venture. It is also important to note that it also opens new market opportunities that were not identified. This is a very important factor to put into account as business are aimed at targeting great returns which calls for great marketing strategies.  Marketing is one of the stern strategies that have been adapted by many small scale as well as medium enterprises in this modern age and time.

Why go for this technique?

Marketing can be quite a tricky venture and it is for this reason that there need to know how to go about PPC advertising for small scale and medium companies. This is the first crucial step that these businesses must meet in order to enjoy successful marketing. It is quite evident that this technique serves to maximize a website sale which is what the target of placing advertisements is. PPC advertising is quite cheap and it is for this reason as to why it is a good venture to improve the general sales of a business. It is also important to note that such adverts are easy to place thus convenient for both small scale as well as medium enterprises. It is especially good for mass product advertising as well as worldwide niche advertising. The essence of this is to ensure that quite a number of products can be advertised through one channel. This is quite a good reason as to why PPC advertising is a good idea to go for when looking for an advertising strategy.

Marketing in a new dimension

It is evident that every business person aims at changing the way through which normal business is carried out. This can be experienced through the use of PPC advertising. This is coupled with factors such as speed, cost as well as the target of the adverts. These are quite important factors that ought to be put into consideration when aiming at improving sales. This is more so because in order to enjoy the best services the best marketing tools must be also be used in a business.

How to Measure PPC (Pay Per Click) Performance?

 The main advantage of Online Marketing over Offline or Traditional is the 'measurability' of investment and the Return on Investment (ROI). SEO (organic search) and SEM (Paid Search) are two vital pillars of Internet Marketing. Its been a constant debate which of these two is better - SEO or SEM? There is no direct answers as SEM is pinpoint advertising based on interest while SEO is all about Broad guidelines for a constantly improving performance. Whether the quality of SEO is better than SEM, depends on your SEO or SEM (also known as PPC, although not limited to) consultant.    
                                             
All of us know that, for a successful PPC (pay per click) campaign one should get a high return on investment.
A PPC campaign is quite costly and it does burn a pretty little hole in your pocket the first time. So, it's essential that you get it right in one go. The reason we spend big bucks on this campaign is that PPC is one of the most useful online marketing strategies available. There are several ways in which the PPC performance can be gauged. These are listed here. First up, the CTR (click through rate). It is based on the ratio between number of impressions and ads clicked. This gives an idea of how many are actually clicking the ads. 


Next up, CPV (cost per conversion). It tells us the average cost per conversion of each ad, and we can decide on our own which ad was successful and which was not. The 'bounce rate' and 'time on site' features tell us whether the ads are relevant to our website landing page and how interesting the site was, respectively. One of the best indicators, though, is the actual loss incurred in the PPC budget. The more the loss, the worse the
campaign. Our main aim with the campaign should be to incur no loss at all.

New > Google's Automation rules for MCC (My Client Center)

Google, after the bid optimization tools intro at the campaign and account level, has taken a step further by introducing MCC Level bid / account management through rules.

Here is the new message displayed for the MCC account holders today:

This will not only save time, but will make things in snyc for all accounts. Ideal for those who are using similar themes and multiple clients with a common conversion objective.