Top 5 Advantages of Online Marketing over Traditional

   This has always been an issue of debate - What advantages do Online have over Traditional Marketing (Newspaper, TV, magazines etc). A lot has been said and still a lot to come. With more and more Offline advertising companies opening Online Marketing departments across the globe, its quite obvious that without Internet Marketing & Mobile advertising, survival will be challenged in the tough competition.                                    
                                           
Traditional marketing is taking a backseat to online marketing nowadays. And as everything else, this too has a reason, the reason being that this kind of marketing is more efficient and more pocket-friendly. The advantages of online marketing over traditional marketing like that of television advertisements are:

1) Instant Change: Changes to the marketing campaign can be done on the fly. With traditional marketing, once an advertisement is released, it cannot be called back or changed. If there was a mistake, it would stick through. That is not the case with online marketing. We can modify our online advertisements according to the marketing reports without much effort.

2) Track, Monitor,ROI: We are able to track and monitor real-time results of the online marketing campaign. Online analytics help us to do just that. Although there are ways to monitor offline marketing, they are very difficult to execute, in reality.

3) Precise Target Audience (TG):We can target a specific audience with our advertising campaign. This type of marketing has easy methods of targeting a specific demographic, be it gender, age or more specific areas like education, occupation or income.

4) Varied Options: We will have a variety of options while marketing online. We can use audio, video, e-mail, social media, blogging, etc. If we were to use so many options while marketing offline, we would need to have a huge amount of 'green' to spare.

5) Grab Leads on Interest: Online marketing has the ability to convert a potential customer into a customer, instantaneously. This is not the case with traditional marketing, in which we would have to make a lot of effort. In online marketing, the whole process can be set in motion with just a number of clicks.

Who is searching What? latest social media buzz online

When it comes to social media, its a serious analytics business for search marketers to know, understand and optimize the sites/campaigns they are working on.

Social Media Marketing (SMM) and Social Media Optimization (SMO) caters the online visibility of the buzz on top keywords online.



The top 20 searches on Google hot trends (USA) Apr 27, 2010

1.     shania twain songs
2.     ricky williams
3.     bobby brown died
4.     fred hoiberg
5.     how many miles is 5k
6.     google me
7.     brooke phillips
8.     justin bieber kissing a boy
9.     is lost new tonight
10.     bleach 268 english sub
11.     hyponatremia
12.     lost april 27
13.     run ricky run
14.     bryce tarter
15.     how many people have my name
16.     wes moore
17.     bango dunk
18.     noah s ark found
19.     m.i.a. born free video
20.     lloyd blankfein

Delicious.com has a cloud of most popular search terms: (sorted by size)
These are everyone's tags, visible for all.

 design blog video software tools music programming webdesign reference tutorial art web howto javascript free linux web2.0 development google inspiration photography news food flash css blogs education business technology travel shopping books mac tips politics science opensource games culture research java windows security internet movies online search humor funny social community fun mobile recipes cool marketing health php tutorials cooking resources history portfolio audio download graphics media library toread python photo article ruby ajax learning film maps photoshop youtube architecture rails computer wordpress freeware plugin home hardware firefox apple mp3 illustration photos email twitter socialnetworking api ubuntu language database fashion osx tv blogging network html book typography interesting work money finance japan advertising productivity list recipe magazine environment webdev writing jobs 3d 2008 code guide icons imported images game networking diy cms videos lists wiki seo green gallery usability jquery microsoft tool collaboration .net privacy visualization entertainment psychology tech movie statistics iphone articles management phone desktop podcast math shop economics Design geek radio ebooks drupal comics people rubyonrails forum flex reviews information animation government browser data wikipedia hosting vim religion school wishlist realestate todo house literature rss fic converter streaming downloads electronics teaching interactive kids documentation car flickr and artist

Top SEO SEM (Search Engine Optimization & Internet Marketing) Groups Online

In order to start learning about various online learning and business activities and buzz, among several sources such as books, articles etc. one major and developing source is group activities.
Asking general or specific questions, surveys and opinions is a characteristic property of an active community/ group.

Specifically for 'seo, internet marketing' as there are very less takers on printed books as compared to the online audience, groups play a vital role in learning online.
Whether you are a new learner, ethusiasts, just surfing and found interesting person, or a serious researcher, practicing professional or consultant, everyone needs the latest knowledge, news and happenings online in what interests him/her.

Many internet aware business leaders too are part of various internet marketing communities and group sharing knowledge online.

The perfect place for Hiring and staffing (HR) people to post jobs and find specific skillset talent,as SEO, SEM and web analytics experts are hard to find :)

Some of the top SEO, SEM and Internet Marketing groups online, you can join for free!

Group Info:
SEO SEM PPC SMO Search Engine Optimization,digital forum for professionals / Experts, business owners, entrepreneurs, advertisers, email & affiliate marketers, webmasters, online marketing, Analytics, Mobile, Gaming, Internet ecommerce with Google,Yahoo, MSN Bing. Feel free to join, post jobs & ask!
Currently having 4,335 members
URL: http://www.linkedin.com/groups?gid=71207

SEO SEM Group:
Group Info:
Facebook Group with top search marketing professional, organic and PPC. Share information with some of the ignited minds in the internet industry.
URL: http://www.facebook.com/group.php?gid=29114212202

Internet Marketing Group:
Group Info:
Orkut Group for SEO and online marketing, currently having 850+ members
URL: http://www.orkut.co.in/Main#Community?cmm=19447047


SEO SEM (Search Engine Optimization & Internet Marketing)
Group Info:
Group with people across the search marketing and internet/ecommerce platform. Includes students, pros, hiring and business leaders too.
URL: http://www.brijj.com/group/seointernetmarketing

Feel free to add your comments and feedback.

New to SEO?

Here are some resources to start with and learn more about SEO (Search Engine Optimization) and Internet Marketing.

Remember this is just to 'start' as there is no end to learn and earn knowledge with experience :)

Learn SEO articles:

http://www.seomoz.org/blog/the-beginners-checklist-for-learning-seo

http://www.seobook.com/

Some forums;

www.highrankings.com/forum/

http://forums.digitalpoint.com/

http://www.webmasterworld.com/category48.htm

Some blogs:

www.mattcutts.com/blog/

http://googleblog.blogspot.com/

News- Resources:

www.pandia.com/
http://www.marketingpilgrim.com/
http://www.searchengineland.com/
http://www.clickz.com/
http://www.dmnews.com/
http://www.emarketer.com/
http://Rankingsense.blogspot.com


Online Groups to Join and share information:

http://bit.ly/2BT1QQ - Linkedin Group with 2500+ experts across the globe.

http://www.facebook.com/group.php?gid=29114212202 Facebook Group

http://www.orkut.co.in/Main#Community?cmm=19447047 Orkut Group for SEO India

All the best, keep learning and experimenting.
Feel free to share your views & feedback as always.

Top SEO SEM Analytics Internet Marketing terms comparison on Google

Here is a comparative analysis of major search terms on Google.com - Web Search Volume: seo vs. sem vs. web analytics vs. internet marketing

The worldwide data for last 30 days for the internet niche's online marketing segment shows crucial results and guidance with India being in the focus of the SEO keyword cloud.

Lets analyze the data/ graphs extracted from Google Search Engine.

By far SEO is the most widely searched keyword while SEM, web analytics and internet marketing is yet to catch up in volume and penetration.

Regional interest for the top search marketing and analytics keywords show Indians searching more then US while UK & china manage to rank in top 5 spots.


Moving on the top searched term ( the most important criteria for search marketers and analysts across the globe)

Going through the data, 'Google seo' finds the top position among searched keywords while seo tools, seo marketing and even free seo comes in the high 10.


The results show growing dominance in Chinese SEO marketing and have a great scope in the online market of china ( may be baidu to add more)

Eye Tracking - A Behaviour Analysis Tool

If you are not using Eye Tracking as a real time user behaviour analysis tool, surely you are missing one important way to enhance the visitor experience and for an e-commerce site this can be a boon if used effectively.

Sample data collected by using visual location ( screen point) aids of net surfers, users in a lab or measurable observatory, can lead to amazing stats and can just point out what is working and what exactly is not working for you.

Example here from enquiroresearch.com shows the heat maps mechanism for what visitors prefer ( and obviously click) on popular search engines like Google, Yahoo and MSN.

The area which is seen mostly is a triangular shape and also known as "Golden Triangle". Golden Triangle shows why Organic listing is more important for visitors than the paid one !!

The next thing is analysis of the data, using the prime locations of heatmaps and then optimizing the website for the most advantages.

Experience may differ as per demography, season and recognition of websites but more data you collect, more closer you reach to a perfect trouble shooting stance.

Top Analytic Softwares Available

Top Analytics Tools:

WebTrends :
Web Analytics and Web Statistics from webtrends, the worldwide leader in web analytics. Accelerate your conversion rates and web ROI.
URL : www.webtrends.com/

Unica NetTracker:
The Unica NetTracker edition offers a subset of Affinium NetInsight’s functionality and is designed specifically for small to medium businesses.
URL : www.netinsight.unica.com/Products/NetTracker.cfm

ClickTracks:
Web analytics solutions from ClickTracks Analytics allow visual analysis of web site visitor behavior. Using web log files generated by your web server
URL : www.clicktracks.com/

Omniture :
web analytics, web analysis, web statistics, online business optimization, omniture, sitecatalyst, discover, data warehouse, searchcenter.
URL : www.omniture.com/

Websidestory – HBX :
Offers a suite of digital marketing applications: web analytics, site search, web content management and keyword bid management.
URL : www.websidestory.com/

IBM Surfaid :
Usage analysis tool and data mining techniques allow site owners to understand visitor behavior, increase effectiveness, improve marketing initiatives.
www.coremetrics.com/surfaid/

SAS Predictive Analytics Software:
SAS defines analytics as data-driven insight for better decisions. More specifically, it is a process encompassing a range of techniques
URL : www.sas.com/technologies/analytics/

SPSS:
Analytical Software at SPSS.com. Specializing in data mining, customer relationship management, business intelligence and data analysis.
URL : www.spss.com/

Google Analytics:
Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site. ...
URL : www.google.com/analytics/

Analytics

Definitions of Analytics on the Web:

* Data that helps companies track business trends. Analytics comprises all programming that analyzes data about an enterprise's business activities and customer information and presents it so that better and quicker business decisions can be made.
www.informatica.com/solutions/resource_center/glossary/default.htm

* Bibliographic records that describe part of parts of a larger item.
libraries.ou.edu/etc/cataloging/catgloss.asp

* The note field in a record in a library catalog lists the contents of an anthology or collected work.
web.carroll.edu/library/en102/librarytalk.htm

* Computer systems that assist the dealer in evaluating risks and prices.
www.stanlake.co.uk/recruitment-candidates/recruitment-glossary.php

* Analytics is the most sophisticated analysis of data.
en.wikipedia.org/wiki/Analytics

Definitions of web analytics on the Web:

* A tool that collects data on web site users behavior.
www.tractionsearch.com/se-dictionary.php

* The process of collating and analysing a site's activity based on metrics to measure its performance.
www.whitespace-strategy.co.uk/knowledge_phrasebook.php

* Web analytics is the study of online experience, in order to improve it. A few examples of web analytics follow.
en.wikipedia.org/wiki/Web_analytics

Definitions of analytics applications on the Web:

* Processes that produce information for management decisions, usually involving demographic analysis, trend analysis, pattern recognition, drill-down analysis and profiling.
it.csumb.edu/departments/data/glossary.html

Definitions of business analytics on the Web:

* A technique that makes it easier to visualise and analyse business data to support decision making
www.oranz.co.uk/glossary_text.htm