How to decide which SEO/ SEM Company is better?
See if :
- Considering Link Building?
- Website Analysis : conversion , Behaviour and Tracking
- Guarenteed Top Position in offer?
- Traffic : Pageviews, Visitors : Quality of traffic generated.
- Competitor analysis (analysis of your competition /competitor's websites)
- Clear roadmap for return on investment?
- Approach : Gradual or instant fix ?
- Manual Optimization or Using Templates/Softwares
- Spam Policy : Spamming www or Black-hat methods?
- Keyword research : Long tail keyword list?
- Organic SEO or SEO+SEM
Other:
- Past Experiences in Online Publishing/Marketing
- Client list and success stories
- PPC to Organic SEO Ratios and Implementation
- Billing Cycle and contract (short time or long term)
- Certified and experienced individuals
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