Tuesday, July 17, 2007

What can Google Do with your Mobile Data?

Google using mobile data?

In what to be called as the next gen of ecommerce using consumer data for specific advertising and targetting consumers something in line with MOSOSO ( Mobile Social Software) , Mercury news reports a unique field which is being explored by Google recently:

Google is working on a service to let mobile-phone users find and buy items such as ring tones, the Wall Street Journal said, citing unidentified people familiar with the matter.

The technology will allow consumers to use Mountain View-based Google to obtain lists of companies that provide the content they're seeking and links to where the products can be purchased, the Journal said on its Web site Monday.

Google and competitors such as Yahoo are bolstering their mobile offerings with services including maps and calendars after handsets outsold personal computers by more than 4-to-1 last year, according to researcher Gartner. Google Chief Executive Eric Schmidt said in May that the company's biggest growth opportunity is in mobile phones.

For the new services, Google is working with entertainment companies and smaller mobile-media providers to index material and make it available through searches, the Journal said.

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