Thursday, September 13, 2007

Yahoo joins hands with Bebo ( Social Media Marketing)

Yahoo Ties with Bebo taking the initiative to boost its advertising revenues.Bebo is social media website and the effort to capitaize on such web 2.0 advertising shows the eagerness of Yahoo to be there first to reap most.

Although Google's deal with MySpace and Microsoft inking another with Facebook makes Yahoo a third one, its still a win win situtation for both ( Yahoo and Bebo).

Yahoo is looking forward with its behavioural targeting technology, which allows it to serve content matching ads for the audience.Considering the demography, Bebo has 18m+ profiles/visitors mostly in the age group of 13-24.

The search functionality is already powered by Yahoo!

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