Wednesday, November 21, 2007

US Presidential Candidate's Online promotion campaign

If we believe in News, there is some Confusion over US Presidential Candidate's Online promotion campaign.

Republican presidential candidate of Mitt Romney who is also the former Massachusetts governor may be surprised or rather worried to see the way his online marketing/ brand building campaign's stats.
Everyone of us could react strange if such a thing could happen to you!

According to according to Nielsen Online,reported to show some banner advertisements of the candidate on a rather irrelevant or objectionable site, which is a major concern for the reputation of the candidate as US elections are coming by.

This is an example of uncontrolled media spend and zero analytics application.
Simply automation of media buys or putting the money which is asked does not fit to a successful online advertisement/ brand building campaign.

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