Wednesday, December 26, 2007

Online Advertising in US down till this season!!

Internet advertising in India is booming up, while US it was getting slower.
Spending whether its online or with the use of traditional media like cable TV for advertising purpose holds key to ROI (return on Investment) for any business.
Despite the strong Celebrating season ( Christmas and forthcoming new year), and the gradual increase in shopping spent for gadgets and stuff, US advertising spend is seen on the downfall, the reason might be less internet usage due to vacations.

A report from Nielsen confirms the same::

The Nielsen Company today reported that advertising spending for the first three quarters of 2007 decreased –0.1% over the same period last year, with Internet continuing to demonstrate the strongest performance (+15.9%) of any category.

According to preliminary figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, in addition to Internet advertising, other categories that showed an increase during the first three quarters of this year were: National Magazines (7.7%), National Sunday Supplements (6.0%), Outdoor (5.7%) and National Cable TV (1.2%).

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