Tuesday, April 8, 2008

Tata forays into Mobile Social Media Marketing with JuiceCaster

Tata Teleservices disclosed its plans of being the first to launch JuiceCaster 6.0, a unified mobile and web social media application, in India. JuiceCaster 6.0 can be accessed by all Tata Teleservices subscribers as a downloadable application for BREW and Windows Mobile handsets.

JuiceCaster allows anyone with a camera-enabled mobile phone to create and consume rich media content from their wireless devices and the Web, and then automatically share it with their friends and family. JuiceCaster also automatically connects a mobile phone user’s pictures and videos with Web-based social networking sites such as MySpace, Facebook, and Orkut.

Announcing the launch of the service, Mr Pankaj Sethi, president, Value Added Services, Tata Teleservices Ltd, said: “Social-networking services have a vibrant uptake among youth audiences in India.” He further said that Tata Indicom Mobile Handsets will enable customers to remain updated and connected with their friends all day long.

Source: Telecom Tiger

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