Sample data collected by using visual location ( screen point) aids of net surfers, users in a lab or measurable observatory, can lead to amazing stats and can just point out what is working and what exactly is not working for you.
Example here from enquiroresearch.com shows the heat maps mechanism for what visitors prefer ( and obviously click) on popular search engines like Google, Yahoo and MSN.

The next thing is analysis of the data, using the prime locations of heatmaps and then optimizing the website for the most advantages.
Experience may differ as per demography, season and recognition of websites but more data you collect, more closer you reach to a perfect trouble shooting stance.
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